Tai Lopez Net Worth Scam Review 2017-05-26T11:29:01+00:00

Tai Lopez Bravo London Business School NBC TedX USC

Tai Lopez is an Entrepreneur, Investor, and Author with a net worth over $50.000.000!

Among other businesses, Tai also teaches business topics through his programs:

  • The 67 Steps
  • The Accelerator /Money, Entrepreneur, Persuasion)
  • Traveling CEO
  • The Real-Estate Program
  • Social Media Marketing Agency
  • Mentorbox

Tai Lopez ScamTai Lopez Scam Review

67 steps is an on-line program by Tai Lopez that consists of 67 lessons to improve your life.

By purchasing the 67 steps you also get additional bonus videos on various subjects.

The entire program isn’t focused specifically on health or money – it’s basically made for anyone that would like to work hard in order to improve his life.

Tai Lopez teaches us that in order to really “make it” in life we need to master:

  1. Health
  2. Wealth
  3. Love
  4. Happiness

Tai Lopez Net Worth

67 Steps are designed for people that are on the rise to success, he only wants you to get in if you are one of those like-minded individuals that are willing to put in the work to improve those 4 pillars.

What this is NOT:

  • A get rich quick scheme
  • MLM – Multi Level Marketing
  • The infomercial, how to flip real estate guide, how to trade Forex…

Tai Lopez Review

These are real life lessons that will help you to achieve what you want.

We could sum it up by saying – “give the man a fish and you feed him for a day, teach a man to fish and they are fed for a lifetime.”

It has been proven that our brain needs around 66 days in order to change a habit which is exactly what 67 steps is going to do for you.

P.S. I was one of the first Tai Lopez success stories:

Tai Lopez - Mitja Dolinšek SEO Marketing Success Story

Table of Contents

Tai Lopez Net Worth

Tai Lopez net worth is at least fifty million dollars, considering that he is an advisor and owner of twenty multi-million dollar companies.

Tai Lopez Net Worth 2018

A good question is how much will Tai Lopez net worth be in 2018 – we really can’t answer that because he is earning a lot of money but at the same time giving it away to numerous charities and giveaways on his social profiles. He has car giveaways, Apple MacBook Pro and iPhone giveaways, and money giveaways.

Tai Lopez net worth over 10 million

We can be certain that Tai Lopez has a net worth above 10 million dollars since just his house is worth more than that. He has multiple properties and luxurious cars.

Tai Lopez net worth Forbes

We can’t pinpoint all the businesses that he currently owns but there are a lot of them. If anybody can provide a full list of businesses that Tai Lopez is a part of, it would be greatly appreciated.

Tai Lopez Scam

There are quite a few people that still believe that Tai Lopez is a scam artist. What do you think about that?

Tai Lopez Scam Artist

Some people believe that Tai Lopez rents his cars and properties and that he is not actually very wealthy. They believe that all of his money comes from making courses that teach people how to make money.

Tai Lopez Scam Expert 2018

Tai Lopez is very popular on YouTube, where a lot of people are making videos about him. I think he has an entertaining way of dealing with digital negativity around him.

Tai Lopez Review

My Tai Lopez review is great – I believe that he is spreading good ideas with his followers and making the world a better place.

Tai Lopez Review 2018

Tai Lopez has been popular for quite a few years now. I think that Tai Lopez review will remain great in 2018.

Tai Lopez Review on Lifestyle

Tai Lopez has a very interesting lifestyle. He uses social media regularly and effectively to capture what he does.

Tai Lopez Wikipedia

Tai Lopez Wikipedia seems to be a very popular search term because people want to learn a lot more about Tai Lopez who is so popular on social media websites.

Tai Lopez Wikipedia information website

Since Tai Lopez Wikipedia page doesn’t exist at the moment, you can read more information about Tai Lopez on this website that will hopefully answer all your questions.

Tai Lopez Wiki

Tai Lopez Wiki is really just another keyword that means Tai Lopez Wikipedia. In search engine optimization we call it LSI – Latent Semantic Analysis. As we mentioned above, Tai Lopez does not have a Wikipedia page.

More information about Tai Lopez Wiki

On this website, you actually have the maximum amount of information that is currently available to the entrepreneur, author, and investor Tai Lopez. For more information, you will have to visit Tai in Beverly Hills, where he has a luxurious villa.

Who is Tai Lopez

Tai Lopez is a Beverly Hills serial entrepreneur who owns multiple multimillion dollar businesses while teaching his followers on how to become a millionaire through different methods.

Who is Tai Lopez in real life?

Tai Lopez teaches how to invest in real estate, how to build a huge business, and how to succeed in life.

Tai Lopez Ted talk

Tai Lopez also has one of the most viewed TEDx talks of all times. You can watch it below:

tai lopez 67 steps

Tai Lopez has a lot of different courses but his most popular is the 67 steps which costs $67.

tai lopez meme

Meme are still quite popular and since Tai made that famous commercial, a lot of people have created them about him.

tai lopez house

Luxurious house of TaiLopez can be found in Beverly Hills, California. Can you find it on Google Maps?

tai lopez age

Tai Lopez is in his mid-thirties.

tai lopez knowledge

Tai Lopez launched  the knowledge society that creates courses that help people earn more money.

tai lopez book list

The list of books can be found on Tailopez.com.

what does tai lopez do

Tai is an advisor and owner of 20 multimillion dollar businesses.

tai lopez lamborghini

He also owns an orange Lamborghini and several other luxury cars in his garage!

is tai lopez a scam

Tai is not a scam – he provides very valuable content to his followers daily!

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how old is tai lopez

His age is a complete mystery!

how did tai lopez make his money

That is a very good question – Tai started working on a farm with Joel Salatin, he also went into the nightclub business, and now he has several businesses.

tai lopez books

All the books that Tai recommends are posted on his offical website at TaiLopez.com.

tai lopez Snapchat

Tai has one of the most popular Snapchat accounts.

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tai lopez here in my garage

“Here in my garage” YouTube video is the most popular Tai Lopez video.

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Tai Lopez Real Estate Program

Tai Lopez recently launched a new training program that teaches people how to invest in real estate.

Tai Lopez – Real Estate Training Program

Tai Lopez launched his real estate program with Cole Hatter, a motivational speaker, and a real estate investor.

Tai Lopez – Real Estate Investing

Tai Lopez also teaches us a lot about real estate investing even if we don’t have a lot of money. That is the main problem for most people. Even a single property costs a lot of money, which is why it’s difficult for people to invest in real estate. Tai Lopez and Cole Hatter do have great solutions to that problem.

Tai Lopez Real Estate: Whole Course Intro

Real estate investing is one of the most popular industry in the world – people who are doing it full time absolutely love, while people who are not doing it – want to!

Cole Hatter is a full-time real estate investor who is used to be asked a million questions about real estate wherever he goes.

There are thousands of questions that people have about real estate but you can sum it up in just three:

  1. I have no idea how to find a good deal. What should I do?
  2. If I knew how to find a deal, I don’t have the money and don’t know where to get it in order to fund the deal. What should I do?
  3. Let’s say I knew how to find a deal and the money. How do I manage and grow my portfolio?

This is why Tai Lopez and Cole Hatter created this program.

The good news is that finding deals is not easy – if it was easy, everyone would do it. It’s not complicated to find a deal because it’s just like algebra. Algebra is not easy but once you invest enough time and effort into it to learn the formulas, things start to make sense. It’s not easy but it’s no longer complicated – real estate is the exact same way.

The good news about math is that two plus two always equals four – the good thing about the systems and formulas that you are going to learn in Tai Lopez and Cole Hatter’s real estate program is that if you follow their system, the result is profit.

People are not perfect and they make mistakes, however, the system is perfect! If you follow the system and don’t make as much money as you wanted to, you can go back and check where you made a mistake.

The first step to real estate is always about learning. Just like you need to go to medical school to have a medical practice, you need to learn the real estate system to successfully invest in real estate. Unfortunately there are no schools specifically for real estate investing that would do an exceptional job at teaching people how to succeed in the real estate world. The best strategy is to learn from people who are already where you want to be! That is what Cole Hatter and Tai Lopez have done. They both know people in the real estate industry that have made hundreds of millions of dollars per year – if you copy those people completely, you might still not get similar results but if those people are making hundreds of millions of dollars every single year, you are going to make a few million dollars for yourself which is still very good!

There are about ten different ways to find real estate deals and most of them don’t cost any money. In this training, you are going to learn how to get the phone ringing which translates into finding real estate deals.

After that, you will learn how to fund deals. Most people, unfortunately, live paycheck to paycheck. Even half a million dollars in cash is not enough money to have a real estate business because real estate properties require a lot of investment even if the deal is perfect. Even if you purchase properties for a hundred thousand dollars, by the time you purchase your fifth property, you are going to be equity rich and cash poor. It’s better to be equity rich and cash poor than it is to just be poor. You may get a perfect deal but you are out of cash – if you don’t know how to get money to fund that perfect deal, you are going to miss out on it.

Cole Hatter had a mentor that taught him that it’s a lot more important to know how to find money than it is to save it. A lot of people are saving money but Warren Buffett and any other billionaires didn’t become billionaires by saving money – they got there through investing. Knowing how to save money is common sense, knowing how to raise it requires skills and allows you to be always able to say yes to a great deal.

The last thing you are going to learn is how to grow your portfolio and manage it. Real estate is not like stocks where you buy and hope for the best – people will be living in your real estate properties. You can control your money a lot better with real estate than you can if you would invest in stocks because you can actually buy an undervalued home and personally add value to it by fixing it. If you buy Tesla you can just hope that Elon Musk knows what he’s doing, if you buy gold you have to hope that something bad will happen to paper currencies… The beauty of real estate investing is that you can buy ugly properties and make them beautiful. Once you personally add value to them, you can either keep them and passively make money by renting it out or flip it for more money.

It’s also important to learn about taxes and asset preparation. An asset can quickly become a liability if the person who rented your property has a dog that bit a child and now doesn’t have the money to pay for a lawsuit. Somebody might blame you even if you didn’t do anything, just because he can. As a real estate investor, you don’t want to live in fear that something like that is going to happen which is what you are going to learn how to prepare in advance by protecting your assets – those properties won’t be in your own name. Also, when you make a lot of money, you may want to pay the least amount of taxes that you legally can.

Tai Lopez Real Estate: Overview FAQ – Frequently Asked Questions

There is an important mindset around creating wealth in real estate. Within real estate there are three types of income:

  1. Active income
  2. Passive income
  3. Interests income

We are focusing this training on passive income. That is why we need to have realistic expectations about this program – this program is not about getting rich very quickly. This program is not going to teach you how to make $10.000 in the next week. This program is about you in two years making $10.000 for the rest of your life which is a different mindset.

Later on, you will learn how to flip houses and wholesale them in order to create active income. You might also be in other programs that were created by Tai Lopez and that’s great! You can use the knowledge of social media marketing and other courses to be a more successful real estate investor.

The challenge with active income is that it takes activity in order to produce it. If you stop flipping houses, the money stops coming in. A smart strategy is to take some of the active income and use it to accumulate assets that create passive income so that in five years, you don’t have to work anymore if you don’t want to. Until then you will still be creating active income from your other streams and perhaps even with real estate but the mindset that you should have is to use that to create passive income that will serve you forever.

That is the business model of being a passive real estate investor – it’s not about getting rich overnight. You have to find your monthly number – how much do your monthly obligations cost? Financial freedom might be $5.000 per month for you, which means that all of your expenses are covered with $4.000 and you still have money left over. You may not have sports cars and private jets but you don’t have to worry about money based on your current lifestyle.

This course is about creating wealth for life – it’s not about getting rich quick, it’s about getting wealthy by accumulating assets that give you cash flow every single month. There will be a day when you add up all your monthly bills and all your passive income checks and you see that there is more money coming in than you are spending – that is the goal of this course.

Tai Lopez Social Media Marketing Agency

Tai Lopez also recently launched a new training program called SMMA – Social Media Marketing Agency.

Tai Lopez – Social Media Marketing Agency Program

Social media marketing agency is a course that goes into detail about launching your own digital marketing agency and offering people services such as social media marketing, search engine optimization, and website design. Tai Lopez does a good job of gathering experts on different topics to teach what they specialize in.

Tai Lopez – Social Media Marketing Agency Training Course

Tai Lopez is still accepting new members for social media marketing agency training course so that you can also get paid $1,000 to $10,000 per month for digital marketing services.

Tai Lopez SMMA Overview

In this program, you are going to get certified while learning how to get businesses to pay you anywhere from $1,000 – $10,000 per month to manage their social media and marketing.

It’s a 4-month program divided week by week. The goal is to get at least one paying customer in those 4 months. Tai Lopez is one of the top experts in the world when it comes to social media and you will have the privilege to learn from him. Tai Lopez has invested over 20 million dollars of his own money into learning it. By the end of this program, you will know more than almost anybody on this topic – even more than people who are calling themselves social media marketing experts.

Tai Lopez had over 630 million minutes of his videos watched on YouTube alone and if we look at all social media channels, it’s about a billion minutes. Tai Lopez will show you how you can do that for other businesses and why they will pay you to do that for them. The goal is to build a six figure income for yourself. In order to reach that goal, you have to attract about one new customer every month for twelve months. Some clients will cancel while others will stay and perhaps even give you a few referrals when you do a good job. On average you are going to need six to eight paying clients. Tai Lopez will also teach you to create multiple packages depending on the services that certain businesses need – $1,000 package, $2,500 package, and perhaps even a $10,000 package.

If you have six clients paying you $1,500 per month you are making $9,000 per month which is already six figures per year.

When Tai Lopez started building an online business, his goal was also six figures and it took him nine months to achieve that goal. You may only want to do this part time and make an extra $3,000 per month and that is perfectly fine – life is much nicer with that kind of money.

The first month is all about targeting people – who do you really want as your client? Tai Lopez will also help you figure out what kind of a business model matches your personality type. The second thing you are going to learn is how to do branding, story, YouTube, Facebook, e-mail lists, Instagram, and website optimization. The third part is to get somebody to sign the contract and pay you on a monthly basis for your services. You will have to talk to a few business owners and some of them will say no which is fine – it will be a numbers game.

The last phase is to learn how to manage customers because you need to learn business skills that will help you manage the clients that you already have. Tai Lopez knows that you are not going to find anything like it anywhere else because if it would already exist, Tai wouldn’t spend 20 million dollars of his own money to tweak the funnels and conversions for his businesses.

Understanding Major Social Media & Internet Marketing Channels

Tai Lopez likes to keep the videos to around 20 minutes which is the length of a Ted talk, otherwise, people lose some of their focus and don’t remember as much.

The program by Tai Lopez is actually called social media marketing and internet agency! It is about social media but it’s also about the World Wide Web where most businesses especially small local businesses are the weakest. They typically know how to do signs, billboards, and coupons but when it comes to social media and the internet, most business owners never learned how to do it properly which is why they will need your services and hire you.

Remember that you won’t always use every channel in every business – if your client is a dentist, you probably won’t need to do a lot of work on Pinterest. At least Tai Lopez doesn’t know how to use Pinterest for a dentist. On the other hand, if your client has a store, Pinterest can be very valuable. The same concept applies to YouTube, Twitter, Facebook, Google PPC ads and so on.

First of all, let’s start with YouTube. YouTube is long form marketing. Twitter is for short messages, while YouTube is for longer content – you can upload a 24-hour video to YouTube. That doesn’t mean that you will actually create hours of content but whenever your client needs to tell a marketing message and their story, it’s usually going to take a couple of minutes to convey that message. You can’t achieve that on Instagram or Twitter. You could try to do it on Snapchat but it still wouldn’t be as effective. People are not expecting to watch long Facebook videos even if Facebook has the option where you can upload longer videos – Instagram and Twitter have a short uploading limit.

The second social media channel that we are going to learn about is Instagram. Instagram has recently changed with Instagram stories, however, they have not replaced Snapchat stories. The main place to post for your clients is on their timelines and you want to post a showcase of highlights. You want to highlight things. Post relatively well selected and a bit more professional pictures – you don’t have to post a lot of content there. For some clients, it can be only once a week. Think of it as a showcase while you think about the Instagram story as Snapchat for older people. Young people use Snapchat a lot and older people now use Facebook and Instagram. Keep that in mind – if you are targeting younger people, Snapchat is better.

You will create a Facebook fan page for your clients and manage it for them. Facebook is very hybrid – it’s a little bit like Instagram, Twitter, and YouTube. Facebook is very powerful and profitable. In some ways, Facebook is the easiest tool that you can use to bring some action to your clients. You can use clickable links, you can advertise on it, you can generate e-mail leads… it has the best of both worlds since you can upload long videos like you would on YouTube even if YouTube is slightly better. Facebook is not the greatest at all those features but it has pretty much all of them.

Twitter is the loud place. You can post a lot on Twitter – it doesn’t mean you have to but if you look at some celebrities you will see that they post ten times per day! You don’t have to worry about overposting and you can test a lot of ideas there. By posting all your ideas on Twitter, you can quickly see which ones get the most retweets and use that content on Instagram and Facebook without bothering your audience. If you post ten times on Instagram in a single day, you will quickly start bothering people that are following you. If you post ten videos per day on YouTube you will start to see diminishing returns. That won’t happen on Twitter.

The next one is not a part of social media – it’s e-mail. E-mail is the lifeblood of marketing. Sales funnels, contests, social media and websites are very important but e-mail is required. It’s still one of the best tools to make money and to have customer loyalty. It may not stay that way but it still works right now. When you see a business that doesn’t have an e-mail list – a list of people that visited the store, loyal customers, visited the website, you immediately know that you are going to bring a lot of value to that business owner.

Google ads are like an engine of a business. There are so many people using Google! When Tai Lopez started to learn about the internet, he learned about Google ads right away. He went from zero to six figures as a business owner when he learned Google ads. Tai Lopez was very motivated to learn that for his business while a lot of other business owners are not very excited about learning something new. This is the reason why you are going to do that for them! Google is divided into AdWords, Adsense and other ads – even YouTube is technically under Google.

All previous marketing channels that we talked about before Google ads were free marketing channels – some of the strategies, however, will require additional capital from your clients.

The next most important ad platform are Facebook ads. This is the second engine of the business because you can target local customers – Facebook has a lot more information about the users because people fill it out. On Facebook, you can specifically target by the device type, age, gender, and interests. Google is the core engine meaning it’s going to create new sales but Facebook is going to bring hyper-targeted people to the business – perhaps only females between age 40 and 45 who like sports and use iPhone 7.

Snapchat is the niche marketing tool. The reason we call it that is because some businesses won’t need Snapchat at all. A dentist, for example, doesn’t need Snapchat because dentists typically don’t target 20-year-olds that don’t have any problems with their teeth. Snapchat is effective if you are targeting young people who are already addicted to Snapchat. That doesn’t mean that dentists shouldn’t use Snapchat, all that means is that it’s niche specific.

Tai Lopez uses Snapchat a lot because he reaches a lot of young people on a global scale. That strategy works for Tai Lopez because he travels a lot, does martial arts, plays basketball, visits celebrities, goes to popular events and so on. His lifestyle is different compared to a typical dentist.

Write down your own summary of what you learned – listening and reading are only 20% effective.

The business model

This is the general business model of this business that will be perfected along the way based on your specific needs. You will acquire one to ten customers that will pay you a monthly fee of one to five thousand dollars per month. If you sign a client on the fifteenth of the month, they pay you every fifteenth of the month. You are not going to lock them in forever, they can cancel on a 30-day notice. It’s easier to acquire clients if you don’t lock them in for years on your contract and if you do a good job, the majority of them will stay your loyal clients. Using only your iPhone and internet connection you are going to get a few small local businesses around the world – they can be thousands of miles away or located near you – they just need to sign a monthly retainer. Your goal is to be making $8,000 per month which is around six figures. You can keep going up to seven figures as you expand.

Their benefit is to get more paying customers – that is your obsession for them. You want to live 50% selfishly for yourself and 50% giving to others, so make sure you take care of those clients. You are going to achieve that goal using the internet and social media. You are going to meet them either in person or through Skype or similar services, then you will give them a free business audit which is where you tell them what they are already doing well and what they should improve. Tai Lopez will teach you how to create that proposal fairly quickly so that these proposals and audits won’t take you an entire day to create.

An audit is very easy to create because most people are currently doing a terrible job – their website in most cases won’t load quickly and properly especially on mobile devices, it won’t have a way to collect customer emails – you are going to show them what they are missing out on.

Joel Salatin used to say that the way to get customers is to give them something for free. 30 to 50% of them will decide to pay you after that consultation. For every 10 audits that you create for people, you might only get 3-5 business owners to pay you but that is still great!

You only need a few clients to be making six figures. Tai Lopez will show you how to deal with inevitable rejection in some cases – understand that some people are going to become your customers later or refer their friends to you.

You are going to help them optimize their website – keep in mind that you don’t need to be a computer programmer to do that. A lot of them already have a webmaster or you can hire subcontractors to do that for you – a lot of people already know how to do these things. Then you are also going to manage their social media for them – their Twitter, Instagram, YouTube channel, Facebook fan page. A lot of businesses don’t even have these things set up. You are going to show them how to do e-mail marketing and post content for them.

Tai Lopez advises you to make three packages for your services:

  1. Package A – $1,000 per month
  2. Package B – $2,500 per month
  3. Package C – $5,000 per month

The more they pay, the more services you are going to add.

The last thing that you will be offering is search marketing – that can be paid search marketing like Facebook ads and Google PPC, and then you can also help them with their SEO – search engine optimization. Those are very important skills but that is all that you have to learn.

You are going to learn all of that in the next 4 months on yourself – you will be your own first customer. Once you know you can provide for yourself, you will be able to charge other people to do it for them.

Rewrite in your own words what you have learned – a few key sentences. That will force you to think for yourself and to remember these important lessons.

Tai Lopez – Traveling CEO

Traveling CEO is currently the newest program that Tai Lopez offers.

Tai Lopez – Traveling CEO Program

Traveling CEO teaches us how to travel the world, have a lot of fun, and make money while doing that.

Tai Lopez – Be A Traveling CEO And Make Money While Traveling

Most people want to see the world and travel more. Traveling CEO is a training program devoted to teaching you how to make money while traveling the world.

Tai Lopez Traveling CEO – Program Overview

In some ways, Traveling CEO is the most exciting program that Tai Lopez has ever put out. Traveling the world, making money, and having fun have been the dream for Tai Lopez for a long time. It has been Tai’s goal since the beginning when he started being an entrepreneur.

Now that he has a program that is specifically designed for other people to learn that with Tai Lopez, he is very excited. He takes trust very seriously and a lot of people have trusted him by purchasing Traveling CEO which is why Tai Lopez will do his best to teach everything that he knows about the subject and also bring in the best people that he knows that will teach in some of the training that will be released.

Traveling CEO by Tai Lopez is specifically designed for you to make 5 figures while traveling the world. This means that you can make anywhere from ten to ninety-nine thousand dollars a year. In case you would like to make six figures or more, Tai Lopez has other programs that are designed for that because the business model has to be tweaked in that case.

Social Media Marketing Agency program by Tai Lopez is more suited for people who want to make six figures per year. If you want to go beyond that, Tai Lopez has a program called The Accelerator that is specifically designed for you to learn how to make more than a million dollars per year.

You don’t have to make six or seven figures a year – not everybody needs that. Traveling CEO is for people that want to have a lot of fun while making under a hundred thousand dollars per year.

Hit your goals step by step – you can do this part time or full time, just don’t try to go from zero to a million in a month. Making money is similar to bodybuilding – if you have never done serious bodybuilding exercises before, then don’t try to lift 400 pounds on the first try. That is a sure way for you to hurt yourself, get discouraged, and never want to exercise again.

Bradley Martyn started out with 200 pounds and now he can do over 500 pounds. It took him years to reach that goal. Joel Salatin told Tai Lopez to take case slowly. Don’t be in a rush!

Private Facebook group is one of the main benefits of Traveling CEO – only paid members are accepted into that hidden group. Paid members of Traveling CEO are going to take it very seriously and post great techniques in there. Everyone will be able to contribute and get their questions answered.

The staff of Tai Lopez also answer every question that you may have, you even get a call with them in case you want to jump start this program. Live chat on TaiLopez.com works pretty much 24 hours per day since Tai Lopez has his offices around the world. Paid members get premium support, just say that you paid for Traveling CEO or any other programs and that you need help.

Tai Lopez asks you to keep track of your success by taking pictures. You can cross out confidential information and post the rest. Businesses like to keep their first dollar that they made as a reminder and you can do the same with your first clients and testimonials. Keep all your milestones. Keep screenshots of your business bank account as it grows – your first thousand dollar check, five thousand, ten thousand… As you start posting your success story, other people will also post their success stories.

Keep track of where you stayed – the hotels, ways to get points so you can travel cheaply, good and bad subtractors that are working for you… think of it as a global movement.

You are going to get help from thousands of people that will be sharing their traveling and business secrets, so might also want to share some of your secrets.

You have one full year to go through this. At least watch one video every other day to comfortably get through the training. Tai Lopez recommends you to go through the entire course in about four months. The content will be dripped out slowly so that you won’t be able to overwhelm yourself with hundreds of videos. Tai Lopez has tested this in a lot of his previous programs and he figured out that people get overwhelmed and then quit if you give them all the content right away. You can do it a little bit quicker or slower, just don’t do it in 10 months because you will probably already forget what you watched today – also don’t try to watch everything in three days – those are not good methods to go through it.

You can watch the training in the video format, or listen to it while you are driving and working out on your phone. There are also spreadsheets that will help visual learners that like to have their material physically in front of them – some of the lessons will have that.

About 20% of people that get into the program want more and they invest in more advanced programs in order to make more money. You don’t need any other program to make five figures but if you want more, Tai Lopez will provide you with additional information about his other programs. To complete each lesson, you have to answer a few simple questions that are relevant to the content that you learned and apply to you personally.

You will also be able to see other people’s answers to get some ideas about what other people think.

The Facebook group is more about posting specifics rather than posting your dreams. Facebook is also great for questions, such as “Has anyone been to Rome? What’s a good hotel and night club?”

This is an interactive program designed for you to remember as much as possible which is why you have to complete every lesson in a specific order and interact with other paid members to get more successful connections.

Write down your primary goal for this program, your dream. How will you know that you have really succeeded?

Be specific and realistic – it can’t be a billion dollars if we just said that Traveling CEO is designed for people who want to travel the world while making five figures.

It might be when you can travel to Paris, London, and Last Vegas once per year each and making $4.000 per month part time. Make sure you write what will feel like success to you – the minimum amount it will take for you to feel successful. You can always get more but you have to make sure to hit your minimum goals and everything on top is just a bonus.

Be very specific about this, make it measurable! How long are staying in those cities, how much time are you working, how many clients do you have and which services do you provide them?

You may not have everything outlined yet, which is why you should come back to this exercise over and over again and update the answer. Take your best guess right now and then come back in a while to see what’s changed. It’s like a journal for you.

Tai Lopez also asks you not to share your login information with anyone else – other people that didn’t pay for Traveling CEO or other programs won’t get a good experience anyway because they can’t join the Facebook group and interact with other members. If you have a friend that would also like to do what you will be able to do, just invite him to become a paid member. Tai Lopez also has an affiliate system which means that you will get paid for inviting other people to join his programs. You can be completely comfortable referring other people because Tai Lopez offers 60 days no questions asked refund option, so if anyone doesn’t like the program or doesn’t see the value, they can just get a full refund – they will never lose their money with Tai.

Remember: what people get for free, they don’t take seriously.

Tai Lopez Traveling CEO – The Business Model

In order to make this entire thing work – have fun while traveling the world, you need fuel. The fuel is called cash flow. You need to be making enough money to afford your amazing lifestyle. Sometimes we get too focused on details that we forget the big picture.

This is the big picture – you are going to be traveling the world while staying profitable. Everywhere you are going to travel, you are either going to meet people that are going to pay you to solve a specific problem that they currently have or you are going to meet subcontractors that will work for you to help the businesses that are paying you.

For example, you might be living in Los Angeles but you would like to travel to New York City. Eventually you will become a global traveler and travel everywhere but for now, you are going to rotate in two locations – the one that you currently live in and the one that you want to travel to while meeting wealthy business owners. Pick a city where you would absolutely love to live some of the time. When you go from Los Angeles to New York city you are going to find businesses that need your help. A common problem is marketing – their website might be outdated, their customer support doesn’t do a good job, they can’t find new clients… Tai Lopez recommends you to pick a niche. The niche might be restaurants.

When you are having a great meal at a New York City restaurant, find the owner and have a chat with him. Every business owner is your potential client for your little executive service company that you will form. Let’s say that Tai Lopez forms a tiny company called Tai Lopez Executive Services LLC – Tai has a great meal with his friends and notices that 70% of the restaurant is empty. He finds the owner of that restaurant and explains to him that he could fill out his restaurant so that he would have more customers and revenue. Tai Lopez would ask him, “what is the biggest problem that your restaurant business currently has? I have a business that solves these problems for business owners.” About half of the business owners may not be interested. In that case, you will return to the table and continue enjoying yourself while having a nice meal with friends.

But the other half of those business owners will be interested. As you get better at persuasion and as you build your own testimonial booklet, you will get more and more people to be interested in your services. You will start getting testimonials that might say “we used to have 10.000 Instagram followers, Tai Lopez helped us get to 100.000 while multiplying our daily revenue.”

You won’t have those testimonials in the beginning but things will get easier and easier for you. You can also give away free business consultations where you give away a few good ideas for free that you are going to learn in the Traveling CEO program. Some businesses will not be interested in your business consultations and that is perfectly fine.

Tai Lopez has a friend that always says – “do they have a good taste if the didn’t pick me?” The answer to that question is always NO! Just move on when people say no to you.

In the beginning, only 20% might say yes but as you get better and better, you should get about half of them to say yes.

It’s pretty easy – just talk to 10 business owners and a few of them will say yes. They will sign a simple contract with you and whenever they have marketing problems, they want to renew their website, they want to hire new people or they need help with social media marketing, they are going to pay you to do that. Those services are going to cost anywhere from $1.000 to $6.000 per month.

That money is not pure profit because you are going to take some of that money and use it to pay subcontractors that are going to do the job for you. You might get $5.000 and use $2.000 on subcontractors that are going to create an app for that restaurant.

When you fix business owner’s problems, they will pay you and keep hiring you. Tai Lopez understands that individuals might not have a lot of money. That is the problem and that is how people stay broke – they are trying to get individuals to pay them and most of them don’t have the money. Tai Lopez has a different strategy – he understands that unlike individuals that don’t save any money, businesses have a lot of cash flow every month. A lot of businesses have more than $100.000 of cash flow every single month so by just making a few tweaks to their marketing and website you can increase that number to maybe $130.000 and they will gladly pay you $5.000 per month for doing that.

Another example would be if you live in London where you find a few local dentists that need your help. Tai Lopez points out that realtors and construction businesses are also very good clients to have.

Tai Lopez would just point out to them that when he typed into Google “London dentist” he couldn’t find the website anywhere. “I can help you fix that problem Mr. London business owner.” – Tai Lopez

Then Tai Lopez can travel to India where there are a lot of subcontractors that are specialized in search engine optimization. You can go on exotic trips in India and have a ton of fun and on your downtime visit a few of their offices. They will also take you out to dinner if you say that you have potential clients in London that need their services. The beauty of the traveling CEO lifestyle is the fact that basically, every country has business owners. This is an amazing business model where you get paid to travel and have fun while connecting wealthy business owners to subtractors that are going to solve their problems.

Tai Lopez also loves to go to conferences where a lot of business owners hang out and these business owners have a lot of problems that can be solved.

The average business owner has a terrible website, they are horrible on social media, they don’t have the time to write blog articles, they don’t offer live customer support on their website – you can connect them with your new office in the Philippines that are going to offer 24/7 support, they don’t have an app, they don’t know who to hire and fire… you can find answers to all of their problems while traveling around the world being the traveling CEO.

You will still have to work hard and there will be stressful times, however, Tai Lopez knows that it is a lot better to work from a Starbucks in Australia or an African villa, than in a cubicle.

Tai Lopez still worked on his trip in Sweden while he visited a friend but he was working on a modern high-speed train while watching the Sweden landscape – to Tai Lopez that didn’t feel like work because work only feels like work when you don’t enjoy it.

Also, a lot of these businesses are doing great while helping the world – you can be selective and only pick the businesses that you believe in. You can choose to help restaurants that offer healthy food instead of fast food chains. You may want to only work with cosmetic dentists that only work on people that got bit by dogs or had horrible car accidents – find them get more customers! You will be getting paid, the doctors will get paid, and the customer can look himself in the mirror and feel better – that’s a triple win!

That is the overall business model that Tai Lopez enjoys so much – and you can too! Everywhere you travel you are either going to socialize with business owners that need your help or subcontractors that are going to solve their problems. Although sometimes you will have to put in the work, that is not your primary job – you are the CEO. The CEO doesn’t have to own a restaurant – you are in the middle. You are getting paid as an executive service company that connects businesses that have problems with solutions.

Tai Lopez suggests to even use that as your slogan – you are connecting businesses with solutions to their problems.

Tai Lopez also understands that this business model is recession proof! When the recession comes you won’t get out of business. You might lose a few clients that will go broke but in middle of the greatest recession of all times, there are still going to be businesses. The beauty of your business is that in the middle of the recession business owners need your services EVEN MORE!

They have to be better at marketing and marketing retention. You will be there in the best times and in the worst times helping them. All that you need is the internet, a phone, and a laptop. If you don’t like to fly, you can take a train or a car.

The first time when Tai Lopez bought himself a nice car, he purchased a Maserati. Tai purchased it in North Carolina in 2007. He shipped it back to Los Angeles and got the travel bug. Tai Lopez went from Los Angeles to Texas where he visited a girl that he dated. He went to a Dallas Mavericks game, then he drove to Miami, then Tai visited his family in North Carolina and Joel Salatin.

After that Tai Lopez went to Montreal, Ottawa, Toronto, and then Las Vegas where he lived for 6 months. When Tai got sick of Las Vegas, he moved back to San Diego – that’s exactly what you can do with the traveling CEO lifestyle. If you like to travel like Tai Lopez, this is a perfect business model for you.

It might be a bit different if you have kids and family but you can still travel with them and create memorable experiences for them. Most kids have traumas in school where the teacher is overwhelmed while they get bullied and don’t learn anything – your kids can be different with your amazing lifestyle.

Tai Lopez knows that where there’s a will, there’s a way – you can make it work. People will either figure out how to do something or they will figure out an excuse. You can decide which one of those you are going to do.

When you start posting your amazing traveling pictures on Facebook and Instagram, your friends will start to notice that and ask you what you are doing. Tai Lopez has an affiliate system in place, so you can make extra money by referring people to those programs. Tai Lopez also understands that what people don’t pay for, they take for granted – get your friends to learn this information the right way.

Tai Lopez advises you to always start with your big picture, with your dream. After you have that in place, you can get more specific.

Start brainstorming about what types of businesses make you excited – who would you like to help? Tai Lopez doesn’t want you to lock yourself in – you might want to change your answers later and there are no wrong or right answers, just start with this process of figuring out who you would like to help. It might be construction businesses, technology companies, restaurants, dentists, vitamin stores – pick top 3 suited for you.

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Tai Lopez – The 67 Steps

Step 1: Billionaire’s brain and Jennifer Lopez’s voice

The first few steps are the most important.

“To get what you want, you have to deserve what you want, the world isn’t crazy enough place to reward a bunch of undeserving people.” – Tai Lopez

Most people are victims – they have lottery thinking mentality. They constantly think that tomorrow will be better and they keep thinking, waiting, wishing while nothing really changes.

“But Tai, is he worth a damn?” Is that person worth a lot? Not just in money – is that person also in shape, happy, in love?
You first have to deserve a million dollars in order to get it.
Ask yourself – “How big is my deserving factor?”
To lose 100 pounds, you have to deserve to lose 100 pounds!

Awareness of your environment
People look at their keyboard thousands of times and still don’t know what the F7 button does. Be more aware of what is going on around you.
There are three kinds of people
• Those who watch things happen,
• Those who make things happen and
• Those who wonder what happened.
The average person doesn’t know practically anything, they just wonder.
Warren Buffett – if you would have to choose one student back in high school that was your classmate and you would get 10% of whatever he makes for the rest of his life, how would you choose that person? Would you choose the most athletic person? Perhaps the smartest person in class?
Would you bet on yourself? Change yourself, so that your deserving factor goes through the roof.
In that Warren Buffett’s game, Tai Lopez would look for awareness.
Awareness is the fastest way to increase the intangibles.

What counts are the intangibles, Ph.D.’s don’t confuse a billionaire’s brain. The billionaire wanted to know more about the author, rather than just focusing on the fact that the author has Ph.D.
If you wouldn’t bet on yourself, you really should get the intangibles that will boost your deserving factor through the roof. Work on developing wisdom, persistence, awareness…

“There is a time to smell the roses, but that time is NOT now” – Joel Salatin
Tai Lopez didn’t see that the cow doors were open and the cows were able to escape. He was focused on the beauty of nature at that time. There is nothing wrong with being present in the moment and enjoying your environment, but you have to choose that time carefully.

Helen Keller had developed the sense of touch so powerfully, she could live a complete life, without being able to see, hear, and talk, while others complain about everything and are unsuccessful while having all of those abilities.

Tai Lopez thinks that we should be asking ourselves – “Which kid makes observations that no other kid is making?” That is a good sign, that he is highly aware of his surroundings.
Life, as we find it, is too hard for us; it brings us too many pains, disappointments, and impossible tasks. In order to bear it, we cannot dispense with palliative measures… There are perhaps three such measures: powerful deflections, which cause us to make light of our misery; substitutive satisfactions, which diminish it; and intoxicating substances, which make us insensible to it. – Sigmund Freud

Sigmund Freud suggests, that rather than drinking and developing other habits, that makes us insensible and numb to the pain that the life brings us, we have to focus on the situation, rather than distracting ourselves from it.

Most people complain about the externals.
They need to understand, that if you don’t do much for the world, it won’t return you a huge reward.
Machines are already replacing minimal wage workers. That is why you have to go on an upward path to deserve more and more.

The world would be unfair if Arnold Schwarzenegger would lift heavy weights six hours per day and would remain fat and weak, while others that don’t exercise would remain healthy and strong.

Let’s think about it for a second – would you REALLY want to live in that world? You wouldn’t know what to do because the basic laws wouldn’t apply. You need to know exactly which laws apply in order to achieve what you want.

“I want a life that has the right rules so that I can plan it out”

I need to deserve it and do certain steps in order to be and then stay healthy – that is your deserving factor.
It took Bill Gates 19 years (from age 12 to 31) to become a billionaire with an IQ of 160. He worked relentlessly for 11 years, while not taking even a single day off. He deserves all the respect and all the value that he possesses.

The World is fairer than media and people around you will tell you.

Equality is good because you get what you deserve.
Most people have traumas in life. So did Nelson Mandela, but he chose not to be bothered by them, he forgave people for locking him in prison for 27 years. He deserves all of the respect and awards that he gets.
Would you rather live 1000 years ago? Tai Lopez thinks that we are going in the right direction.

The world is fair in a sense that you get what you deserve.
People would rather watch Michael Jordan play basketball than watching me play basketball.
You have to play a bigger part in the world to get a greater return.
A simple but effective exercise to start practicing your awareness is to stand naked in front of a mirror. In whatever shape you currently are, you have to admit that you probably deserve this. If you are in a great shape, you probably have decent habits around health and fitness. Similarly, you have to understand money and the habits around making and keeping the money in order to become wealthy.

While others are posting pictures on Facebook, Snapchat, and Instagram, LeBron James is up at 4 am every morning practicing basketball. You may want to deserve more, which is why you have to do more!

Watch TED talk – John Wooden: The difference between winning and succeeding.
Kareem Abdul-Jabbar is just one player, you’re not competing with the world, you’re competing with yourself.

“Spend each day trying to be a little wiser than you were when you woke up. Discharge your duties faithfully and well. Step by step you get ahead, but not necessarily in fast spurts. But you build discipline by preparing for fast spurts. Slug it out one inch at a time, day by day. At the end of the day – if you live long enough – most people get what they deserve.” – Charlie Munger

The are a lot of steps in the 67 steps program, but awareness is always the key – develop it and stop blaming others.

Jennifer Lopez – it’s not about the voice that she has (it’s not that simple). Society wants a certain music, dance moves, and character. Even if she is not the greatest singer in the world, the whole package that she is offering is exactly what people want.

Different people have different names for the intangibles – the ancient Greek philosopher Aristotle calls them “a moral character.” They are a set of traits that anybody can possess.

However, balance is difficult. It’s one thing to be able to sing, but it’s another to be able to dance, move, sing, and talk the way Jennifer Lopez does. It’s about the whole package including her lawyers, the studio, tours, and the experience. Jennifer Lopez is exceptional at what she’s doing.

By watching these people you may think it’s easy to do all of that, but it’s not! There are a lot of elements that they have to master, but it’s possible to master them over several years in small steps and the intangibles – staying persistent, humble, and confident.

Always think back on Warren Buffet’s high-school betting game – be wise, focused, aware… make sure you’re not like the person you wouldn’t bet on.

Achilles’ heel is not knowing what you don’t know – be extremely self-aware.
Be aware of how others are doing something. Learn and keep good qualities that you observe, while flushing bad habits out of your system. Lack of awareness will make you a failure.

Ideas will NOT make you rich!

Do you want to have nicer things, loyal friends, better health, happiness? Deserve it! Really think about it – nobody wants to talk to a shy person who never talks back. If you want to have better connections, you have to become the type of a person that people enjoy spending time with.

“From 1 to 10, what is my deserving factor, my awareness, and how do I increase it? Would I have bet on myself? What would I change to become the person I would bet on? What’s my plan to start deserving better things?”

Step 2: Blue-footed booby birds, ESS, and the 500-year-old mind

Charles Darwin found blue-footed booby birds on his travels – “Change is the basic law of nature!”
The most adaptable person in the always changing environment will be the best.
IQ and strength will not be enough. Not necessarily will the high school football star be the most successful in life after school is over.
We’re hard-wired not to be successful. That is one of the reasons why 1% runs the world.
Accept that you have not been changeable and adaptable enough. Perhaps you were staying too long in certain jobs that have no potential, relationships that don’t work, and most likely beliefs that are sabotaging your success but you are still holding on to them.
Read external stimulus and see how people behave to other people – don’t wait for decades to change, you have to do it faster!

Society puts IQ as a foundation to success. Most of the billionaires have a high IQ, but that doesn’t mean you can’t make it. It’s not the primary element, it’s not the main thing.

“Taller people are more successful”- one trait does not make a big difference, it’s not that simple.
Tai Lopez makes it easy for you to understand that you don’t have generations to change, you only have one life. If it should take you a full year to change something, cut that to three months!

We are all carrying something from 500 years ago. It’s the voice that says “if you don’t believe the Earth is flat, we will burn you.” Society keeps everything black and white, it’s built on two extremes, on two options. Unfortunately, life is not as simple, it’s not black and white.

The second you see almost anything as black and white, thinking it’s either “wrong” or “right” to do something, you’re violating Charles Darwin’s law.

“I’ve never met a man who would care less to fail.” This quote was said about Sam Walton, the founder of Walmart.
The standpoint of success and failure is not black and white. Just think about Thomas Alva Edison’s light bulb and 1.100 other patents that he had. Thomas Edison was one of the most famous inventors of all time and he “failed” to invent the light bulb over a thousand times. See everything that you are currently doing as an experiment. Starting a business is an experiment. See the signs around you and adapt to the always changing environment. It’s not a failure, it’s adaptation.

“I have not failed. I’ve just found 10,000 ways that won’t work.” – Thomas A. Edison

We constantly judge ourselves and we have to stop. Nothing is really black and white. Everything you are doing is an experiment, it’s you changing yourself. Change is a basic law of nature, keep up!
Tai Lopez says that even saying “I did a good job. I have a successful business” is also black and white! Who says you have a successful business?
Conrad Hilton had “a successful hotel.” Almost overnight the road has changed and nobody came to his hotel anymore.
Nothing is ever really static. Even your skin is not static. Nothing involving humans remains the same. Not even “failure.”
A good thought on this concept is to think “I better be an adaptability machine that sheds away the rules of society”
“Does this diet work or not?” That question is completely black and white. People also say that a particular diet is made for an “average” person. Nobody is actually average, we are all unique.
The best diet is the one that is adapted to your unique and adaptable body!

Founders of Instagram, Kevin Systrom, and Mike Krieger wanted to create an address book, but they read the signs around them. They weren’t in love with their “black and white” idea, they adapted and made Instagram huge. Instagram was acquired by Facebook for around a billion dollars.
Their idea didn’t come from the sky and they weren’t supposed to follow blindly. It was not static, they have evolved it into something completely different than they planned in the beginning. Some things are black and white (murder should be punished), but most of them are not.

ESS – Evolutionary Stable Strategies
“I am working on my hypothesis, I experiment with it. I understand that experiments can’t fail or succeed and if my ideas will not work exactly the way I set out, I will change and adapt.”
EES is a stable environment that can exist on its own. It doesn’t really exist in the real world.
Go to bed a little bit smarter and get rid of a piece of ignorance.

The book: The Selfish Gene – Richard Dawkins
This is how nature works, even grass and cows adapt to each other. It seems like cows have a deal with grass. Grass let’s being eaten by the cows in order to grow more because of the way cows process it.
I have to cut deals with myself. Grass moves away from pain, and go towards the sun (reward). It’s not that different from us. Cows have ingredients that help grass grow again.
Certainty is one of the cognitive biases. Don’t be fixated on anything completely.
There is no right or wrong. It’s too complicated for every human mind to solve every political problem.

Humans are selfish, relationships are not black and white – just look at your friends when the times get hard. They are all there because they are getting something from you.
90% of love is about the lover, only 10% is about the object.

Things that really change you, are not easy. They are never described in the Cosmopolitan magazine. That is a sucker’s game. They are all just trying to sell you something.
Stop thinking like the masses – start using awareness, the intangibles, deserving factor, and start doing productive deals with yourself.

Colonel Sanders had 15 failed businesses – at least that is what society was saying about him. But out of each “failed business”, he got some judgment, some wisdom. It was a deal between his hotels that burned down, the outside environment, and him. At the end, he started KFC – Kentucky Fried Chicken which now has over 20 billion dollars of revenue per year.

Avoid extreme ideologies and don’t take things personally. Do not flip out or be a pushover. Don’t say “you’re doing it wrong, it’s not fair…”
If Tai Lopez would see someone that is getting the same reward while not working as hard is him, he would say: “I have noticed you are not working as much. I want mutual respect, let’s figure out, what we can do in order to achieve that.” It’s a much better way to approach the situation than to blame someone or make him feel bad. Nobody can say “no” to that proposal!

Don’t be fixated on the original deal, if someone does not work as much, change the salary.
Deal with things quicker, don’t wait – there are multiple options because nothing is just black or white.

“Arnold Schwarzenegger worked out for six hours per day, so I should do it too while eating the same diet” is the wrong way of thinking about it.
Certainty bias convinces us we should eat four fruits, just like it a certain book tells us to do. If everybody would do that exact same thing, some of them may die – some people are fruit intolerant. That is why you should never be fixated on anything. Do it, see if it works for you, or change it!

Seek stable strategy
These steps are the beginnings of your new habits. Even allergies can change, read the obvious signs. It will be hard at first which is why you will have to do it consciously.

Health is crucial and easy to start with. Just stand naked in front of the mirror and notice the way you look. Don’t project the way you want to look like, instead challenge the rule – “love yourself.”
Why should you love yourself? Have a good reason!
Saying “I am beautiful” is black and white. What is the objective truth? Try different diets and training programs to see what works for you.

The book: Salt Sugar Fat – How The Food Giants Hooked Us by Michael Moss tells us that our brain is our worst enemy.
Stop loving your bad parts! And while we are talking about this concept, “bad” is also thinking black and white, we should call it “ineffective.”
Peter Drucker recommends having 18-month goals because 18 months gives us enough time to make a lot of progress, no matter how fat and unproductive we are.

Most people think that they either have to succeed with that particular strategy or they will remain a failure. That is black and white, it is supposed to be just an experiment, never taken personally.

Some people are very angry when they are fired from their job because the job is being outsourced to China. They could have been prepared for that, this has been happening for 20 years! What have they been doing all this time? Why didn’t they read or went to a night school?
Stop being a victim to circumstances.
Things in business change fast – never stay attached to ideas, when someone gives you a better idea, use that while throwing your bad ones away.

See what is happening around you and create a new stable strategy – know that while you are building stability and you are adjusting, you will be temporarily unstable, which is extremely hard for most people.
Be tough enough, but don’t stay in unstable relationships and situations too long – you never have enough time for that!
If it’s obvious that you’re not moving forward your goal and none of the experiments work for two years, you might want to rethink something.

Don’t fear to be unstable while switching businesses or while being single.
Read biographies – get the courage to grind long enough to find the new Ess.
Think about their injustices, bad fortunes, bad mindsets they had, and how they got over it.

Get up at 4 am, hire three assistants and test them – if you hire only one, then you have no perspective about what a great assistant does for you.
A nineteen-year-old might not be yet that profound similar to when a six-year-old is training Karate. A grown man could beat them easily, but when they grow up, they can’t be stopped!

“I’m a learning, changing machine, there is no stability in an unstable world!”

A person you were an hour ago before you read this doesn’t exist anymore on the cellular level.
We have to accept that we will not find an absolute best business partner or an ideal friend but we can find our next ESS. As our technology evolves, change and implement it!
“You should sit while you work.” Why? Ask yourself “why” three times. Try different things and see how the work for you.
You will be able to see the direction that you are following. You may fall behind at times, but remember that you are working on your 18-month goal – Peter Drucker time frame.
Very carefully choose which people you want to see regularly – which are dragging you down. They might also be your family, friends, and current partners – reconsider your relationships.
Divorce can be better than sticking together just for the child if the child would have better habits that way. Amish believe in separation, but not in divorce.

“I want people to love me as I am” – Tai Lopez explains to us that maybe your mom will love you for who you are, but you will need to change to get other super successful people on board. Bring something to the table, try to be more/less outgoing, more/less kind, more/less social – experiment on all of your decisions and traits! See what works for you and then find your ESS.

Happiness – why don’t you jump out of bed in the morning feeling excited about the new day? Why should you move up in 5 years after working in the same job? If you don’t deserve it, you should move down. If you think you don’t deserve it ask for a demotion. Earn back your previous job, your boss will respect that.

Listen to only one person at the time, don’t mix a lot, but do a lot of experiments.
Tai Lopez makes us ask ourselves – “What is something I can’t live without?”
• Air
• Water
• Sleep
• Food
Challenge everything else.

What is the #1 area that you have not evolved and changed as quickly as you should have?

Step 3: Sam Walton’s night in a Brazilian Jail, Stealing from McDonald’s and Michael Jordan’s Humility

The book – Made in America written on death bed by Sam Walton
This book can be purchased for $6 and it has a complete plan of the trillion dollar company called Walmart.

The world is full of outward humility. People mistakenly thought that Michael Jordan had no humility, but his coaches and others that were working with him knew saw him on a different level. Michael Jordan listened better than anyone, then he took the advice and implemented it! Michael did that even when he was already the best.
He was the most teachable person that understood the importance of making the theory instinctual – he made it a part of who he was!
Most people are actually the exact opposite of Michael Jordan and Sam Walton. They are outwardly humble, but very cocky inward.
To prove this point just ask yourself “how many people do I know that go out and find mentors?” Unfortunately, most of them never admit that they have no idea what they are doing but they are still too proud and arrogant to seek help.
That is why you should be different and actively seek mentors – people that can take your wealth, relationships, health, and happiness to another level.

Sam Walton spent more time in other stores than in his own in order to learn. He often said, “I already know my store.”
Don’t act like you know it all! Don’t be cocky. The more you read, the more you’re saying with your actions.
On the other hand, don’t pay a lot of attention to outer humility. Most people say they are going to do something, but then they never do it.

Brazilian businessmen contacted the biggest CEO’s in the US seeking help, but only Sam Walton responded (by that time he has already made 160 billion dollars), and when they had dinner, he asked more questions than they did. Sam was already the best and he still wanted to learn more.
Sam Walton learned from everybody that he met, he just didn’t want to do the majority of those things – he only took the good parts and implemented them, while throwing the majority away because he had a better solution.
Sam already knew more than anyone in his market, but he still had the humility to listen and implement.

“Don’t tell me you are humble, show me you are humble.” – Tai Lopez

Sam’s Family once had to pick him up from jail. Sam was put there because he crawled the market’s floor and they thought he was crazy.
He actually just wanted to know the width of the aisles in Brazilian market to make sure they didn’t know something he doesn’t. Think about the level of humility that he had and keep in mind that he already made 160 billion dollars while crawling the floor.
Are you also obsessed with the fact that somebody knows something you don’t, so you project that attitude, not for an hour, but for your entire life?
Develop the mental Robin Hood mentality – everyone has a piece of gold in their brain and you want to get it for yourself – this, of course, works better with highly successful individuals that have a lot more gold for you to get.

Sam Walton was a billionaire and still crawled the floor – now think about your situation for a minute. What are your humility stories, who did you track down and learn from?

A multimillionaire making 12 million dollars per year was not able to answer a question asked by Tai Lopez about accounting, but at the next visit, he knew everything about that subject. He said that he used flash cards while brushing his teeth in order to learn what he previously didn’t know.
While he is still learning more and more every day about business, other people make a lot less money and act arrogant. They often reach a plateau, and if they are not careful, they will slowly go down.
Tai Lopez’s rich friends are the most humble, they read the most books, they hunt people down and learn from them (mentors), they listen to the signs around them – just a single question from Tai was enough for that particular wealthy friend to start learning more about accounting.

The book – Grinding it out by Ray Kroc (story about McDonald’s)

Tai Lopez continuously reminds us about our deserving factor – think about the hours you spent on the topic you’re trying to master, not about the number of books, but the level of learning. Michael Jordan’s best quality was being like a sponge, he was extremely learnable.

“Truly I tell you, unless you change and become like little children, you will never enter the kingdom of heaven.” – Matthew 18:3 (this quote talks about child’s curiosity and learning)
Have the humility in action!

“Everybody wants the good life, but not everybody gets the good life.” – Tai Lopez

The more you know, the less you know. The more things you learn, the more you realize how many things you still need to learn. On the other hand, the more arrogant you are, the less you usually learn and you know less and less until competitors crush you.
Confidence is fine, but balance it out. When you meet people, take notes. Keep accelerating your level of learning and humility.
Stop modeling the bad parts of people’s personalities, instead only use good principles.
It takes a lot of humility to build on top of something. Most people rather try from scratch.

“I have a billion dollar idea!” – Don’t be arrogant. If you never had a million dollar business, the idea doesn’t usually matter.
Warren Buffett started reading at the age of 7 and became a billionaire in 50 years with 160 IQ. He already finished all the local library books on his subject by the age of 12.
How can somebody say they have a billion dollar idea without having any knowledge, experiments, and experiences?
The powerful people all have mentors, even Einstein, Tesla, Aristotle…
• What’s your reading from 1-10?
• Tracking out mentors from 1-10?
• Copying the competitors from 1-10?
• Spending money on things on becoming Robin Hood from 1-10?

The goal is 10, make sure you raise your average level through the roof! If you had 10, you would have “the good life” right now. At least you should get to 8 or 9, so why do the majority of people have just a 5?

Stop having so much pride! Rewire that trait in the next 67 days while you are doing the 67 steps.
• Why are people such failures, yet so cocky?
• Where does the pride come from?
• Why are you so arrogant if you can barely pay rent, are overweight and if your relationships suck?

Amygdala is a part of our brain responsible for fear. It makes it almost impossible for us to forget traumatic experiences such as a dog bite or war for soldiers.
Usually, people have been used when they were humble, but that shouldn’t be an excuse to stop being humble and to start being arrogant.
Other people might not want to help you or they might laugh in the process, so you stop being humble – make sure you keep learning no matter what others say about it.

Our DNA actually changes when we are being bullied – traumas, when we are younger and vulnerable, can cause so much pain that we overdo it by being a “know it all”, by being cocky, we mask it. The few that stand out, overcome it, and stay humble, get the reward!

We are born with an instinct to be humble, however, fears and traumas cause us to put layers on top of that. You can be confident, as long as it’s backed up by action and it doesn’t stop you from evolving.
“I am the best basketball player” – Michael Jordan
That is what he told everyone on the court. He told them they will get beaten, but at the practice, he was always asking coaches “what should I do?”
Jordan had several different coaches and he listened to all of them – he was extremely humble.
We only get about 50.000 good hours in our lifetime, we have to make every day count!
How much would you value your money, if you only had $50,000 in your entire lifetime, how would you use it? You should use your time exactly the same – use it very strategically.

Specifically write out daily from 1 to 10 how well you did for that day.
Work with 66 days to develop a habit. A bit longer timeframe that will be used for long-term goals is Peter Drucker’s 18-month window.
Always be Robin Hood – carefully look for that one piece of gold in a book, grab the best insight, go to more events, and find the right people that will add value.

Only you can change your life. Take full responsibility for all your thoughts and actions.
Tai Lopez spent over $30.000 on books. Make it your goal to become the most teachable person anyone has ever met.
Don’t check books off your list, instead read the top hundred books over and over again while seeking for those few golden insights that they have to offer.
Alexander the Great brought his library with him.
What’s the number one area where I have not been humble enough?
Do not come and go as the masses, nobody remembers them, instead have a meaningful life.
Step 4: Picasso, rising tide, Law 33%- mentors

When Tai Lopez was sixteen years old, he got a letter from his grandfather which said – “you will never find all the answers from one person, but if you are lucky, you will find a handful of people to show you the way.” Tai found five mentors that taught him what he needed to know.

“Good artists copy, great artists steal.” – Pablo Picasso
This quote teaches us, that we need to remain humble and learn from other people.

“If I have seen further, it is by standing on the shoulders of giants.” – Sir Isaac Newton
Learning the way we are taught in school (visual, auditory, kinesthetic) will never be as effective as learning with osmosis. Just like the cow doesn’t tell anything, but baby cows walk and eat just like their mother.
The school system is broken, I must be a continual learning machine, making predictions in an unpredictable environment.
We have a unique ability to learn any language or skill, we are not hard-wired with only one language, we have the capacity to learn. By not having that we would be unable to experience the full human experience.
A rising tide lifts all boats – by picking the right environment and the right people, you will automatically move up in life because these individuals will raise your standards while changing your beliefs and habits.
Poor people should take rich people to dinner – always remember that 70% of communication is non-verbal. Look at how wealthy people carry themselves, how they handle aggression from other people, how they communicate…
If you only copy 60% of somebody’s character, you don’t know if you copied the good parts.
Mentors are individuals, who were down the same path as you and now know exactly how to overcome the challenges that you are currently experiencing.
It’s all about a simple question – “How do I pull off this thing called life?”
The first bird takes all the air, so others can fly easier – slowly become that leader.

The Law of 33%
Spend 33% of your time with people “below” you – they will also provide you a self-esteem boost and you will be able to help them. Life is a spectrum – you will help people that are not yet on the level that you currently are and people above you are going to help you.
Spend 33% of your time with people that are roughly on the same level as you. Keep in mind that some people will have to be left behind.

“If you come to me but will not leave your family, you cannot be my follower. You must love me more than your father, mother, wife, children, brothers, and sisters—even more than your own life!” – Luke 14:25-27
And most importantly – spend 33% of your time with people that are 10 to 20 years ahead of you, preferably in the same industry you are in, or that have exactly what you want.

It’s tough, masses can’t do it, it makes them uncomfortable – they shy away, make fun or are jealous. Have the character to do it! Don’t be a hater like others.

Life is often intolerable for us. That is why we use diversionary tactics. Instead, you should see it with the clear eye – these people are ahead of you and they got there with hard work. They will make you feel uncomfortable, it will be like lifting a mental weight – you need to lift a heavy one to get “the good life.”
When you feel the pain, you know you are growing.

ROI – Tai Lopez was hanging out with top businessmen and they were laughing at him because he didn’t know that ROI means Return On Investment. He felt terrible because people that he respected were laughing at him, but he learned and overcame that.
Enzymes are expensive to make and your body won’t make them if you don’t need them. That is the “use it or lose it effect.” Your body is saving energy by doing that.

You need that uncomfortable feeling to push you. Mentors will not give you cookies and tell you to try your best. They will be busy and a little rough around the edges – you will have to understand that they are not professional teachers, so they won’t explain things the way you are used to from school. It’s your job as their student to get those golden nuggets out of them and realize what they are trying to teach you which is often easier said than done.
Bill Gates made grown men cry – he was very tough to work with but that’s the real world.

They will not be professional mentors – to get those, go to college. You need to toughen up and learn from ultra successful people, even if they won’t always be nice and considerate.
Learn with osmosis – by being around them and seeing how they behave and do different things.
This law is very simple, but that does not mean it’s easy. You will often be in a conflict and they will be yelling at you while they teach.
“I don’t mind carrying a man, but I don’t want him to drag his feet.”
Even though Bill Gates made a lot of people cry, he created a lot of millionaires! The best mentors are the ones that actually do things.
You can’t look for perfection in mentors – you will be uncomfortable and feel a little burn… Mentors teaching you about real-estate investing might have a nasty divorce or health problems – you don’t need to copy all of their qualities. Just implement the good parts and knowledge that they have to offer.
“I don’t want to learn from someone who abandoned his daughter” – this is also black and white thinking. Steve Jobs was one of the greatest entrepreneurs but he was still just a man, we all have mistakes. There are just some people that are worth betting on more – the odds are better.

The devil is in the details.
People that had mentors: Albert Einstein, Jay-Z, Bill Gates, Jack Dorsey (Twitter), Martin Luther King Jr., Dalai lama (Gandhi), Alexander the Great, Aristotle, Plato – it is a never-ending pattern!
You can learn from people through computer and books, but you should still consider having some of your mentors in person to accomplish the osmosis effect.
The Karate Kid movie – when Daniel is angry but then he soon realizes that all the pieces fit together. Even when you don’t see how the pieces fit together, mentors will see ahead – they will know the things that you don’t understand yet.
Even if you are not being taught and helped by an extremely successful person directly, you can still learn how he talks and moves. Don’t expect they will use all their time teaching, you have to become an absorption machine and use their time wisely by being a quick learner. Be persistent, they might not say “yes” to you on your first try – “nothing is impossible to those who try.”
“Showing up is 80 percent of life. Sometimes it’s easier to hide home in bed. I’ve done both.” – Woody Allen
Dan Cook spent 20 years of his life doing comedy that nobody where nobody showed up – from 17 to 37 before he really made it.

Set 18-month goals – your goals need some time. 18 months is enough time to do a lot of improvements, so it’s not the too short time frame, but 10 years is a too big time frame because the world changes so rapidly that we don’t have a lot of control that far ahead in the future. We have no clue about the technology that will be developed in a decade.
Back signing sends a letter, don’t just ask after 10 seconds… maybe interview them for an article (little phone talk), they get some exposure.
Konti Infernos (send a gift)
Native Americans went to war with gifts, it’s not bribing in a negative way, be creative (not just a letter).
Be willing to give up on some people. If the relationship is not in the best interest, move on.

Nothing is perfect, everything ends and the end is not good or bad, it’s a natural process.
There is spring, summer, autumn, and winter… when’s the end and when the beginning?

A circle never ends, but you can only go around so many times before you’re gone.
“I failed with this mentor”- black and white
You can’t make friends with the dead- use books. Get the best, reach for the top.
3 gives for 1 reward- answer their questions, don’t be clingy, desperate, be more interesting, read more, be the best to talk to. If the relationship is not in best interest move on. Books are one ingredient, but you still need somebody you can talk to. You want to be a good investment for their time. Start now, even if you can only do it 5 minutes. Don’t try to figure everything out on your own, go outward.

Write down 10 potential mentors and strategies you’ll use.

Step 5: My Poor Friends and Cameron Diaz’s Parrot

The book: Rich dad, poor dad by Robert Kiyosaki
Friendships with fascinating people – Tai Lopez listens to those people more.
Beyond mentors, you will have to tune in on the awareness factor. Start to notice patterns in yourself that keep coming up.
Tune in the differences between people with great bodies and not so great bodies, people who are successful, and people who are always broke.
You only have so many mentors, but you can have many poor and rich people in your life. They can be your friends, clients or family members.
Celebrity’s parrot was making noises all day. It kept getting on Tai Lopez nerves, but it’s worth 50k so the celebrity kept it.
Joel Salatin – excited jumping out of bed every morning, says 10 quotes in 5 minutes that make everyone think about their life, has predictable speech patterns. Speech determines what is inside you, they don’t need to cut you open to see that. If the tree has oranges you know which tree it is.

Quotes take humility while poor friends express only their opinion. They even like to talk about politics, which is very difficult to understand.
Joel Salatin who has it all quotes others. He doesn’t say “listen to me”, but 3 people in Tai Lopez’s hot tube who never did anything in their lives are full of opinions.
Tai Lopez’s friend who made 100 million dollars before 30 said: “Turn service business in a marketplace.”

Then Tai saw a post on Facebook where a girl was asking a question about that exact topic. That girl never started a business and always went to something new. When Tai Lopez tried to help her by telling her what his wealthy friend said about the topic she said “how dare you! Stop embarrassing me in front of my friends”
Basketball coach George Karl genuinely wants to know what Tai Lopez thinks about basketball, and he has been coaching for the last 30 years while making more than 100 million dollars (the story about tonic that blew up in Tai Lopez’s face).

Rich people ask questions, while that girl took a little advice as an attack on her pride.

Constantly get the pattern in your head – rich friends, poor friends, 6 pack friends, fat friends, happy, unhappy friends…
Start drawing out patterns – write down, rich friends ask for criticism! We need to be self-learning machines, figure it out, ask…

It’s a new way of perceiving the environment you’re in- difference between people; at Laker’s player’s party he was eating salad, a little wine, and water, he could get drunk and eat bad that one night, he’s in shape, but that’s the difference between him and other people without discipline there (they can bench press 300 pounds, run 10 miles, under 6% body fat, heart rate under 60, can do a split (flexible), yet even on his birthday eating healthy.

Poor person’s perception is that rich should give me 50k to invest, but rich people split the check with Tai. They’re in between- are generous, but don’t throw their money away, they know the value, don’t give the nest away and die.
Half of the success is understanding (get’s easier), the perception of most people is that we’re all equal (same intrinsic value), but the amount of valuable advice for you to achieve your goal is very different- on which people will you bet every moment?

How are my successful friends acting in every scenario (when they’re quiet, how they talk; “I’ve never met anybody who I didn’t learn anything from- often what not to do”)?
Not letting ego get in the way- 3 people have together trillion dollar companies- Gates, Charlie and Warren (Math is 2nd nature).
Math and being rich is not good or bad, you make the judgment call, but rich people are good at it. A friend had an 8 pack, so going to the movies Tai asked himself: “Tai, do you want to be the in shape or out of shape friend?” Notice what he eats.

If being rich is having a great family, he’s been poor, and he learned with Amish- they have the happiest good behaving kids (spanked 1-2 times in their lives), they’re rich in understanding how to grow a good community, the answer is always somewhere in the middle.
Other kids have all the toys and are spoiled, annoying and unhappy.
Be a machine of understanding lessons and differences. Tai instead of discriminating other races discriminates dumb ideas and stupidity of some people- much worse!

Following the elite is better to bet on. Sometimes poor people are right, but still, it’s not worth to bet on.
(alpha) For every increment of risk you take, you have to get more in return, or it’s not worth it.
Means- like genes, but passed on by friends, books, ideas… you don’t need to come up with an original idea, just accumulate knowledge of other people.

Selfish gene- mental genes, spreading ideas that move civilization toward what most people want.

“Competence is relative.”- I don’t have any rich friends; they’re always richer in some area!
Who’s closest to the outcome I want?
Seek out the truth no matter what- lessons will not be what I want, but embrace the truth. (with kindle killing his other business, but that’s what people moved towards)
It’s not the inspirational quotes people put on Facebook wall. Jesus said: “I didn’t come to bring peace, I come to bring a sword, and if you’re not ready to leave your mother, husband… you’re not worthy of me.” He represented the truth.

What is an example of a profound lesson you learned about rich friends vs. poor friends?
My poor friends are not humble, they don’t want to learn and behave like they already know everything, while wasting time on things that don’t bring them any value, so as the time passes by their health, wealth, love and happiness is getting worse and worse- lack of knowledge and action.

Step 6: Sculpture vs the Lottery and the Anthropic media bias

Fear of being bitten by the shark (Jaws), you have a greater chance of being killed by a falling piece of an airplane; media never covers it, because it’s not good enough story (not good ratings), not expressing the truth.

Will Durant- “we focus too much on the last 24 hours than on the last 6000 years!” Better to read the history.
We think something’s truer if we see it more often- homelessness, murders… (media bias)
The more relevant problem is 10 ft. of soil being worked out through bad farming, never to be put back, 1000 years for 1 inch of soil, you never hear this, it’s not good for ratings and the world depends on it!

By watching the news you don’t realistically see the timeline of how the events will happen; you becoming successful.
Bill Gates never took a day off from 20-30, but media never covers that; the fact that he was in a cubicle, all we hear is an end story- cover of magazine don’t show picture of people in progress, they don’t tell that Arnold started at age 14, there’s no story.
You think that you’ll be cutting something with a knife one day and figure out a new way to make a knife, pattern it and make millions- it’s like the lottery, bad odds to bet on.

The story with no challenges is not likely to happen, same for girls (you’re living, then turn around and see a perfect girl that you marry), take this pill and you’ll be healthy… and the next thing you know, you look like the person on the cover of the magazine.

If you don’t understand the time frame, you will give up too early- wrong expectations, life is the grind, love the grind- you’ll never be perfect.
Instead, choose sculpture approach- chip away daily, fix mistakes (instead of lottery mentality)

Pick the rock first- general industry and outcome.
Ectomorph- be a boxer, don’t lift heavy and try to bulk up, but pick the rock that suits you- you can build only on strengths. It will unfold the way you chip away.
Don’t be conventional- 4 hour work week.

When watching movies at the end and break down the myths, have a conversation with the group, don’t do popular things. Go easy on magazines and news. An average American watches 3-4 hours/day.
Narrative bias- they did this and they did that and then they were wealthy- oversimplifying- ruining sculpture mentality, it’s a series of things, not just one easy 5-minute decision; lottery mentality, short story.
You never see 18-month diet- you can’t change 20 years of wiring in 20 days- metabolism must change, your brain must rewire.
It takes 67 days to rewire, and quite some time to see results; the world will not reward Suzy with a great body after following the diet for 8 days.
If it took 10 years for Bill Gates and he was very smart, it will take you longer than 67 days.
Get enough doubling cycles- 27-year-old will be wealthier if he starts with 100k than 37 years old with 900k at 30% growing rate, most people waste their youth.

Most successful people took a lot of cycles, not quick rich stories.

“Go to bed a little bit wiser. Step by step you get ahead, but not necessarily in fast spurts. But you build discipline by preparing for fast spurts… slug it out one inch at a time, day by day. At the end of the day – if you live long enough – most people get what they deserve.”

Easy come, easy go- stolen bike, lottery.
The fence that goes up fast falls down fast, Best fruits take long to grow.

200- $1 tickets- won $15, not worth it, stop looking for supplements!
Chip away- 18 months health goal. Don’t go with an unrealistic time frame. Build a discipline. Go deeper, don’t learn just the surface 10-minute things.

Media tries to sell you something- if you don’t know who the sucker is, you’re the sucker!

Where am I trying lottery approach?

Step 7: Martin Seligman’s Salary Slave and Learned Helplessness, learned optimism, authentic happiness

Positive psychology; “let’s study what makes us happy, not just why are we depressed.”
Number 1 obstacle toward success- dogs would not jump out eventually, they thought they can’t overcome the obstacle; we can rewire the brain towards helplessness- less happy, depressed (slave).
Same thing happens with monkeys in the zoo, they’re not happy, even if they are safe here and would die in the jungle, you would think you’re doing them a favor.
We’re being conditioned to be helpless- in school, they give you the goal (instead of you having freedom to study and reach the goal your way) you have to follow the teacher and read this chapter today, like monkeys in the zoo.

We should all do a book a day (continual self-education)
Everything like that is moving us away from the true human experience- we’re in the zoo.
Most people are salary slaves, in some rear cases, it’s not preconditioned. Like in the cage getting the check once a month. Realize it doesn’t have to be that way.
When there’s a lay off people fall apart, but in the modern world there are no jobs and salaries, there were for a short time- we see the 60’s and think those were the good old days; that was true for a small fraction of the history.
We didn’t do anything that we own- a division of labor. If you’re not careful you’ll get into a box of helplessness.
People are out of balance and waiting for a pill to get healthy; it’s all about lifestyle.

We are helplessly waiting until that next thing comes out, and only then can we be healthy.
In our countries there are so many support systems; loans, even if you fail you just declare bankruptcy. Trump- 9.2 billion of debt (got distracted, chasing women, thinking everything will turn to gold), basically little risk, you can walk out of the cage, the jungle is not scary anymore. You’ll never get there without risks.
In India people really die because of starvation, there’s nothing to support you, but that’s not in our countries.
Go to match.com, take some risks- if 50 women laugh at you, you’ll never see them again.

“Safe is dollar foolish. Be quick, but not in a hurry.”
People who are depressed are the ones who think they don’t have any choice, like the dog that gets shocked and lies down.
Think of areas deep in your brain where you feel out of control.
“We’re going to innovate out of our problems.” So the way out of helplessness is creativity.
You may find insight in a book, but you need to innovate. Everything is online, don’t ask stupid questions.
Use technology- taxi driver (buy a GPS, use the tools that are available to you)
You get paid to the proportion of the difficulty of the problems you solve.

I live in a modern world, what can’t I do?
There are people that get everything they want!
Arnold- everything is in reps and sets. I need the drive to get it, very few things are there to kill me, and in the jungle is all I want.
The 1000th person gave money for KFC, others said no, but he was never helpless.

Jonah Hill- “I wish I would be more relaxed in the past, it’s not a scary world.”
The only people that die of starvation are people that lie down like a dog.
Where was I helpless, what would I do differently? (be reliable, no matter how hard it is, watch until the end)
What is one specific instance you were helpless and in hindsight what would you have done differently?
A confused mind doesn’t do anything; I should have just taken action, instead of just learning and learning before I do anything, I needed action.

Step 8: The Integrated Good Life, the Four Pillars of Eudaimonia

We’ve been lied to- work 9/5, after that family time, Friday for happy hour, Sunday for church, we all hate Mondays, holidays are for this… those are parts and the linear reduction breaks down things into little parts and then puts them back together- when you break your life down into 10 parts, every part is not worth 1 point.

There are components, but they’re not separated. 4 Pillars of life are integrated, can not be detached from each other, whatever your religious beliefs are, religion is not just for Sunday, it’s every day! Life can not be reduced.

Almost no Amish is depressed (one fifth of the rate of depression and live without electricity)
Technology is great when it serves you, but if it turns around, it will attack you (like a dog).
There are no different days, rituals are OK (resting on Sunday)
Don’t be TGIF- thank god it’s Friday! (hating your job and being miserable on Mondays.
When you’re experiencing low levels of “on Monday I have to go back to work” stress, your level of dopamine is low! I want to forget which day it is!
“To inherit a kingdom, be a child again.”- every day is a new day, be curious.
It depends on who you were if you like the 50’s- that’s very egocentric way to look at history.
Men trapped in corporate jobs, women trapped in bad marriages, all the same, bad things happening, but no media to cover it.

Have everything in the 2-mile range- 2-mile rule, bring everything together. You will be less happy if you need to deal with traffic every day, that’s how you’re wired.
People don’t sleep well because it’s too quiet; they used to sleep with their family, dog and heard wild animals in the forest at night.
One room classroom instead of separating people. Don’t compartmentalize your life. “
“My life is my work, and my work is my life.”
4 hour work week- why would you want to do something you only want to do 4 hours?
Don’t live for vacations! If you have vacation for 1 month, it means you hate the rest 11 months.
You need some contrast, you don’t want every day to be a 10? Great wouldn’t feel so great eventually. Be on 8 for a majority of life, experiment with everything.

Eudaimonia- good life, every leader has been moving forward to that. Instead of analyzing, we’ll measure how close we’re getting to the integration (all 4 working together).
Integrate gym with other things, everything comes to him who hustles while he waits.
Tom Hardy- 5 workouts/day, like farmers; strong.
You can’t separate life- even 2 hours in the gym will not solve health problems of sitting for 8 hours. Bounce ball while typing, walk while you work…
The most life is on the edge (forest next to grass and pond, not in the middle of the forest)
Read a book while you fall asleep- integrate.
The sum of the parts can be greater!

Happiness is about doing something bigger than yourself, even for mafia is good, how good must it be if you’re doing something good?

Great people commit to it and integrate it. People used to date people who grew with them (integrated), now you say; “this is my dating profile, and my life is completely different.”
Old childhood love- deepest, been through everything together- Hollywood tells a different story.
Don’t shy away from family, new friends are good, but the old friends are better.
Don’t do everything today, but make some decision! Start some momentum, but over 18 months you can begin changing some things. Do what you like. If you like tennis, integrate it everywhere.
“I don’t know how people sleep, there are so many opportunities in life.”

Coach Karl’s friend plays basketball, he’s like a child (still excited, loves it), he meets women playing basketball; integrate lifestyle.
The less you look at the calendar and planning time for specific things, the more integrated and happier you’ll be.

People save everything for Vegas, want to get all their happiness there- it’s an illusion.
Don’t sacrifice today (bad job), for tomorrow, so you can take your kids to Disneyland.
Rituals must be spread out (Christmas, thanksgiving…), not every Friday, because you have 5 days/week.

How can I integrate a part of life while I work?

Step 9: Warren Buffett’s book a day, diet and making war with multitude of counselors

“We’re in competition with ourselves.”

Tai and Oprah have the biggest book club in the world.
One super power of Warren and Charlie that they would pick would be to be the fastest readers and learners. Most adaptable- observing, looking.
Rich man’s house always has a library.
I have some roadblocks when it comes to books. When most people reach a roadblock, they invent reasons why they can’t do it, or why it’s not important.

The way that rich and poor in India stay at peace is by the poor inventing reason why they’re poor- rich inherited the money, got lucky…that’s a coping mechanism to deal with inequality.

Not many people said that they wish the didn’t read as much, not download as much information from the greatest minds in the history, but many people say: “I wish I’d know that 20 years ago.”
When Tai asks me what’s holding me back from reading his best guess is that my mind will come up with some crazy reason, why I don’t- it’s not about being book smart, it’s not about reading, it’s about executing, if you read so much there won’t be any time left for other things…

Download wisdom of the most intelligent people in the world. The gene machine’s
“Survival machines that can simulate the future are one jump ahead of survival machines who can only learn on the basis of trial and error.”

The problem with the overt trial is it takes a lot of energy, the problem of overt error is that it is fatal. Simulation is both safer and faster.
The average person will quit after 3 failed businesses (run out of energy- fatal for dreams, hopes, health and money). Because Evil Knievel didn’t simulate what would happen with gravel, he broke his knee and his health never recovered; what doesn’t kill you doesn’t make you stronger.
(guy that had troubles with dating) “I need to learn from my mistakes.”- we all learn from mistakes, but it’s a lot easier to learn from other people’s mistakes; Warren Buffett.

Reading a book a day- made in America for $5 we can simulate his mistakes, lost money and heartaches- that’s what makes us human.
It’s not about positive thinking and overcoming challenges, it’s all about simulating what could happen.
Only poor friends do it themselves, rich people have accountants, lawyers, the board of advisers…

“Make war with a multitude of counselors.”
Subconscious arrogance- doing it alone. I wouldn’t fix broken arm alone, I go to someone, who’s done it hundreds of times.
There’s always a risk- there’s reason fear it’s there.
99 false alarms are better than 1 death. When it’s used to progress to the good life, there’s nothing wrong, when it’s paralyzing you, there is a problem.
25% of books should be on health, 50 secrets of the longest living people in the world (book)

In 18 months with increased diet of books and making it instinctual, there will be results.

$10,000 if you read 30 books in 30 days (of Tai’s list) and look Tai Lopez in the eyes and say it’s not been worth it. Best experiment in your life, Tai’s goal is to die having read 10,000 books.
Read the best books first- do it for a year in Tai’s order (tomorrow is uncertain).

The publisher now has the best titles- don’t get sucked in. Don’t be advertised to, don’t judge it by the cover. Instead look at who the author is.
Instead of speed reading, be a gold miner. Skim through a book a week, Tai reads different books at the same time; 1 classic (breakfast)- study the test of time, 1 great thought in 5 minutes, then while taking a nap read a book 6 hours after you woke up- 20 minutes before you fall asleep, 15 minute power nap. There’s an opportunity cost if you want to read a book from cover to cover, and you can take it in your hands again if you want to; it’s a tool, a friend.
Together 35 minutes alarm clock.
At night read a biography (courage). Go to bed reading.

Be wise, don’t choose 50 shades of gray, embrace the chaos of missing.
5 minute on the first pass, 15 minutes on the second, on the third read a chapter, then you’re done.
Break the rules, not the law- the only rules you should follow are rules of physics.
Don’t get stuck and obligated to read it all. Avoid the tendency of feeling rude when you think the book is like a human talking to you. Average books have 2 things that are good, but can’t sell 2 pages, just get to the point, be OK with less, there’s opportunity cost (the rest is anecdotes and stories that prove that).
“Leaders are readers.”

Warren: 8 hours/day, Bill Gates is a reading machine; but it’s not about who reads more, but who simulates the future better.
“We are too soon old and too late smart.”
If you break down a puzzle and shake it, it will take forever to put it back together; the odds are low. Books take away the randomness, give you the control.
9/10 people in biographies read, even rock stars; that’s why they’re at the top.

What’s holding me back from reading?
Rewire the brain; no one ever said to Tai his life is worse- not everyone is willing to read, it takes humility, persistence, and a little money.
Physical for taking notes, but also Kindle, the point is to download level 3; instinctual!
As you listen to 67 steps, implement it already, read!
If it’s painful now, it gets easier.

Managing oneself
Am I a reader or a listener? How do I learn? Do I work with people or am I a loner? Mentor, team member…
Do I produce results as a decision maker or adviser?
The top spot requires a decision maker. Do I perform well under stress or structure environment? Don’t try to change, instead improve the way you perform. What are my values?
Business priority- short-term and long-term.
Where and how can I achieve results that will make a difference within the next year and a half?
Requires a stretch, but achievable. Take responsibility for relationships, accept and know how others manage themselves.
Manage the boss; make him effective.
Know what results they expect, exactly what they want.

You need to read at least 1 book/week to get “the good life”, it’s too competitive world. Get a six pack of the mind!

This is what I’m good at, this is how I work, these are my values, this is the contribution I plan to concentrate on and the results I should be expected to deliver.
The same things you need to know about others. Doesn’t mean people like each other, but they understand each other.
Second career at 56- the second part of life or non-profit organization.
50 years ago there was no success, only staying in your job, in knowledge society we expect it for everyone; that’s impossible!

Every worker needs to behave like a chief executive officer.

What’s your biggest excuse for not reading, and what book reading pace are you going to commit to?
That I only need courses, because they have condensed wisdom of many books (like 67 steps), but I also have to read- 1 book/week.

Step 10: Stoic vs Epicurean, Arnold 1000 reps, Apache cold Showers and the Spartan Whipping post

“A nation is born stoic (forgo present pleasure to have something better, investors) and dies epicurean!” (humans should live, for now, YOLO)

This is not black and white, both are true, but for every action, there is an equal reaction so what will happen if you live only for the moment?
Stoic life, thick skin will get you what you want, Arnold had small calves – he raised from 250 pounds up to a 1000 pounds.
We’ve grown up with all the technology and become slowly weaker, softer, sensitive.
Stoics believe in sacrificing now, instead of getting what you can now.
When is the last time I did 100 push-ups, walked to get groceries and slept on the floor?

Adversity makes men, and prosperity makes monsters.
How soft am I?

3 types of people; who make things happen, who watch things happen and who wonder what happened.
Toughen up- 12 hours days (not hard)
50% diabetic, 60% obesity, 20% on depression medication. Media selling Big Macs, cheap music, clothes with fancy labels; they want our money. People seek the easy way out. Big corporations make us frozen dinners while they fill up their pockets at your expense! Stop being the sucker.

Wealthy prey on our basic instincts seeking the easy way out when you don’t know who the sucker is, you’re the sucker!
You have to want it to be hard, that’s what makes it great, the world doesn’t need 50,000 more Paris Hiltons and Kim Kardashians running for new heels.
300 Spartans embrace being stoic- filling their kids just the right amount never to be full, while we feed our kids with sugar, salt, fat, and soda. Ritualistic testing, surrendering was the ultimate disgrace.
Forget Lil’ Wayne and Drake, YOLO is for suckers. Find balance, but go more on the stoic side.

Take the stairs, cold showers, run, lift, read a hard book, do a hard math problem, take martial arts class, go a week without sugar (will make you happier and richer), taking a bath in the ice cold water (teaching 3 years old’s to be brave), don’t just scan the world for instant pleasures, imagine the rewiring, you don’t want to fight those children when they grow up, they were tough and courageous.

Sitting Bull: “Today’s a good day to die”- went in front of bullets, respect and power come when you’re tough.
Whether it’s putting more weight on, or 4-minute mile (just in your mind, who cares, I’ll be first).
Take a cold shower, gives you more testosterone, and has a psychological effect- a double benefit.
Water in their mouth; 10 miles, spit out.
Continually building bones; if you don’t train they’ll break, no enzymes, use it or lose it; that’s the penalty for not toughening up. Force genes to release enzymes; lift weights, jump- you need the stress.

(Tai can talk while looking at his phone)
Breaking ankles; you need a little stress, bouncing up and down.
Don’t go too far, but society’s message is to have everything soft and convenient; they can’t go without air conditioning, penalty for not doing things Arnold, Spartans, and Apaches did is we become weak-willed and don’t have strength when we need it; old through lack of use, not age.

Spartan whipping post; random boy was chosen and to toughen him up they would whip him; some would die.
2 people confront you, then a friend comes out of the restaurant; would you want that friend to have small sensitive hands or to be somebody who had whipping scars? Bring me the tough person.
Be mentally tough like Arnold.
It’s hard to recover from being constantly bullied.
3-6 months disabled; 30-40% by the age of 40
Are you so weak that this piece of technology now owns your brain? Go without a phone for a day; you feel like you’re missing on something, but you’re not, people went for generations without a phone. Put it away, toughen up, don’t rely on things too much, you’re the master, not the other way around.
You own your car, but when you drive 1 block instead of walking, not carrying things out of the supermarket, you’re losing physically, lower happiness, not able to push through.
72 hour work day or at least 24 hour day, not too often, but do it from time to time, your body can recover; people now have trouble working 8 hours.

What will make you depresses is feeling like a slave; technology makes things different, work 24 hours (more self-reliant, I own the environment).

When you’re young you sleep on the floor, now you need this pillow with 52-degree angle… When you don’t want to do something, just do it to mess with your brain.
Burn mental fat, if you don’t feel the burn, the weight is not big enough.
Tearing down muscles and rebuilding, you need winters in your life in order to enjoy other seasons.

Your dreams will die, and go to someone tougher than you; start with a cold shower- first 2 seconds, then 5… in a month you’ll dive in the cold water.
In 18 months make yourself the master, don’t be your brain’s bitch.
Sleep on the floor for a day, do random push-ups, stable Ess (don’t traumatize yourself, so you won’t do it again, but slowly), go camping, sleep in the woods, go farming…
“I want to toughen up, need help?”
When something fails, it’s just a scar on my Spartan’s back. One day I’ll be a warrior, Tony says to be excited when you fail; “when we prosper we party, when we fail we ponder.”
Find the balance, face your fears, do it all!
The arrow in the eye and went to battle (Alexander’s father).

“I’m in the race to get what I want and I’m too slow.”
3 versus 100- he charged bodyguards died, he took an arrow to the shoulder and survived.
I’ll be without the reinforcement and have to face others. I must have the will to go forward, the world will be surprised and give me the rewards. When I get some money I won’t buy what I want, I’ll save it, mess with my brain, I’ll be stoic.

Don’t see scars as other people see them; negative, they are there if you make a mistake, but do them as a part of a training methodology to train yourself to be tougher.
“I hate math.”; that’s a good reason to learn it. Face your fears, break relationships to toughen up.
“The mass of men lead lives of quiet desperation.”

Don’t be with the masses, see scars as a badge of honor. Don’t traumatize yourself also like Evil Knievel.
Lifting weights; anti-aging, we don’t need more luxury people, give me 300 Spartans and I’ll take over the world.
When something’s easy, take the long route. When you push through toughness you’ll feel better. City kids should be happier (candy, games) and they’re dying!
Luxury will trap you. Ask yourself; “Will this give me the effect I want?”
Technology always starts as a slave, but then people are slaves. Turn off sugar, salt, and fat. Entrepreneurs will save the world; stoic.

“The world doesn’t respond to need, it responds to seed.”

Level 1 doesn’t do anything: “I heard that already.”
Who’s the better investor me or McDonald’s? It sells me negative value for $5.

What area are you not tough in, and what is the 1 thing you can do to toughen up?

“The mass of men lead lives of quiet desperation.”

Don’t be with the masses, see scars as a badge of honor. Don’t traumatize yourself also like Evil Knievel.

Lifting weights; anti-aging, we don’t need more luxury people, give me 300 Spartans and I’ll take over the world.

When something’s easy, take the long route. When you push through toughness you’ll feel better. City kids should be happier (candy, games) and they’re dying!

Luxury will trap you. Ask yourself; “Will this give me the effect I want?”

Technology always starts as a slave, but then people are slaves. Turn off sugar, salt, and fat. Entrepreneurs will save the world; stoic.

“The world doesn’t respond to need, it responds to seed.”

Level 1 doesn’t do anything: “I heard that already.”

Who’s the better investor me or McDonald’s? It sells me negative value for $5.

What area are you not tough in, and what is the 1 thing you can do to toughen up?

Step 11: The Whispers of 10,000 Generations, Dunbar’s 150, and Evolutionary Mismatch

Your neural programming doesn’t have the genetic memory to understand the complexity of the modern world.
The end goal is understanding when to go with your gut – one of the myths is going with your gut, however, the devil is in the details and generalizations are not true in all circumstances.
Evolutionary mismatch – the impulses that you have that served you at a certain point in history, all the instincts and the impulses have been passed on for so many generations do not serve you anymore. The world is different.

The old impulse is when you find sugar, salt, and fat which translates into extra energy, eat as much as you possibly can, because back then, the average person was closer to starvation than they were likely to be fat.
Wiring changes very slowly, so I have the same brain, when I walk into Walmart there’s too much energy on the shelves, but the instincts are still “there may not be enough food tomorrow.” (dogs eat all like bears, they get fat then skinny).

Insomnia; we didn’t have light, instinct is being awake when it’s light, sleep when it’s dark. We have so many modern diseases (cancer, hypertension), even phones have light.
Sleeping in quiet bedrooms instead of hearing animals in the distance and natural sounds that tell us everything is OK is quite a difference.
Physically in search for good light the whispers of 10,000 generations seem to be on my side, and sometimes they are (walking across the street and the voice says jump out of the way), but most times it doesn’t serve me.
Understand when I can listen to my instincts, know it in detail! Wealth health are very common areas. We are not hardwired to save money. It’s eat, drink and get married because tomorrow we die. I have to bypass that and save, it will take extraordinary effort, not to drink soda, because it tastes good (previously we only had honey once a month, that’s it!) We craved it, sugar feeds the brain.
Overcome eating so much sugar, salt, and fat. It hits you on the evolutionary level and overwrites what you know is good for you. More children are fat than skinny, from one food crisis to another.

The savings rate is 1% in America. Instead of “enjoying” the twenties, Bill Gates invested them. Robin Dunbar was studying that we lived in groups of 150 people. Because of modern technology you can live and communicate everywhere, sometimes the worse thing for their children are their parents.
The healthiest marriages are childhood friends, but now we move away (it used to be marrying someone you trust).

Sometimes the answers will be going back to old things (going to bed early sometimes). College is the last time when most people are able to make friends. Know the evolutionary mismatch to solve it (know why it is the way it is). “That’s because there’s something wrong with us, or we’re bad now”- we’re the same as we were, we’re just evolutionary the same, while the environment has changed. New friends are good, old friends are gold.

Prepare for a rainy day, save things. We are motivated and more happy with money. No man is an island. I need a certain volume of social interactions.
We’re highly susceptible to social wind. Revise old friendships, they’re the best!
Most people are too busy blaming their willpower, parents, country…they don’t realize what’s happening. Weekly, monthly review your life; to change what I can, accept what I can’t and the wisdom to know the difference.
You can’t for example change cravings for salt, fat, and sugar; keeping these things around the house and expecting your will power to deal with it- there are too many whispers of 10,000 generations.
Restaurants want you to come back, that’s why they don’t serve the food that would be of your best interest, they serve tasty food.
The average person eats 4 times/week at Fast Food restaurants, that can’t be me! Not if I want the good life.
Get a noise machine, go to bed when the sun goes down, turn off the lights, and use candles, go to your roots from time to time. Don’t do it every day, but it’s good for you sometimes.
Set up automatic savings plan; we’re wired not wanting to save. Try it, reach out to people you haven’t talked to for a while, not the bad ones, but there will be some people that are “good” (same track as you).
We didn’t evolve to read, you may like audio books better. Make technology your slave, don’t be a slave yourself.

Even though we have this whispers, we still have some control, maybe more than ever.
Bend your knee to your evolution, you need to follow rules to do better than most people.
There’s not a horse that runs so fast, as the horse that’s competing another horse.
I need competition, but also rules. I will not overcome them with willpower (temptation; food, not going to sleep at right times, bad states, keeping TV on with consumer advertisement; not investing, wasting money and be less happy). Even if you live 10.000 years, you’ll still have the same brain as people before Christ.
Controlling 10 horses can be very powerful, they could get you a lot done, but if you can’t control them, they will destroy you (number 2 killer of people a few decades ago were horses and bulls). The same is with keeping evolutionary impulses in your control; you’ll have more power than the average person.

Watch people eat food, watch people control the money; they’re not the master, they’re slaves. (socially, romantically)
Be a part of a community, groups- a part of being healthy. Amish people set up their lives so they have to rely on their neighbors.
When people get depressed it’s your brain telling you that you need to connect with other people, and most people fight it, thinking it’s something wrong with them, NO! You have to be a part of something big!

What is a specific area of your life where the whispers of 10,000 generations are not working, and what could you do to change it?

Step 12: Mike’s Stack of Resumes, My 96- Year-old Grandma, and Your Eulerian Destiny

In the past you didn’t need to know your destiny; your father makes shoes, you make shoes… The upside now is that you can choose.
19-year-old Tai Lopez had one of the wealthiest men in Europe (Are you worth a damn?). 30 people a day are pitching business ideas from him. He looked if people could tell him what they want to do in one sentence; even if it’s a good idea, he knows they’re not ready otherwise. 12-20 words maximum.

Spreading good ideas using mass media. Mine is teaching people to be awesome from scratch.

You don’t have so many choices as you think (I could do anything). The 5% rule; Hollywood is competitive, you’re obviously good since you made it to here. You made it 95% of the way, but to make you need those last 5% (only people who make it, who are heard of).
“Tai I’m good at lots of stuff.”- So, on a globally competitive scale (7 billion people) you would be somewhere from 95-100? I don’t think anybody can be good at a lot of things in the world that’s that competitive.
Jordan who’s the best in basketball also said that and went to play Baseball and couldn’t even get into the minor league; there were 1000s of players better than him, but when he came to his signature strength, he made it. But if Michael Jordan will all these abilities only had basketball, who are you to think you have all these options?

Bring yourself down to Earth, most people are delusional and think they have 10 choices, they have 10 choices to be average at something, but the goal is not to live the life of quiet desperation.
The mass doesn’t get it right and lives that way; did you pop out of bed because you were excited with your health your relationships and money?

“Give the world the gift of good food.”-8 words of destiny (Joel)

Jack Welch; GE Motors had 300 different businesses, he cut all that couldn’t be number 1 or 2 down!
One in 500 years there’s Leonardo da Vinci that’s good in all the different things; just be good at 1 thing that you’ll be remembered for. Pick one niche and defend that niche.
It starts by going “there’s not a lot of things”, don’t have American Idol syndrome (people that are horrible, but think they’re good. American idol attract people from 85-95, they’re probably the best singers from where they live, but the world is competitive, and they do not match for Justin Bieber. They’ll not make it in Hollywood, Tai enjoys to play piano for a hobby, but he doesn’t make it his profession.

The guy from American Idol (green sweater)- “what else do you like to do?” Maybe you should dance. Don’t torture yourself and the whole world, have big goals but don’t be delusional.

Think of where these 4 things overlap; what you grew up around (single mom, raised by two professors)- love map when very young; your map of how the world will unfold, that’s why people stay in the same socioeconomic background they grew up in (born poor, stay poor, grow middle class, stay middle class; subconscious mind mimics), stranger feedback (not his mom and friends, but what strangers complimented you on- you can only build around strength, most people are wrong about what they’re not good at and what they’re good at, and this world is built on the weakness; in college you don’t have any class every semester to complete it; to go into college you first should know exactly what you’re good at)
10,000 hours, Picasso, Bill Gates…all had 10 dark years (when you’re constantly refining your skill), so if you have 10 years in anything you can use it. So the third one is what did you do for the last 10 years (wanted to play tennis, so sell tennis shoes for now) and what can you talk about effortlessly on a Saturday night with your friends (ideas, books…)- Picasso; avoid the dichotomy- doing something you hate during the week, to make money for your spare time (don’t live for your weekends). Joe Sullivan said if you have to go on vacations from something, you should never come back.

Look at the last two weekends, what did you talk about?
Where do those 4 things meet? At the 67 days, you’ll know your Eulerian Destiny.

Robin Roberts; if you had a horrible thing, maybe you need to be like her, or Oprah (more about families, relationships…) She took that clues childhood and helped her become who she is, she passed the funeral test (a lot of people would be sad if she dies).
Do these destinies for all 4 pillars (health, wealth, love and happiness), see yourself where you’re at (marathon or power lifter, notice that…) Everybody has a different destiny (for you it might be marriage, for somebody they don’t want to have a partner…)

Don’t live other people’s dreams, know yourself and match up your destiny.

(book) The Power of Introverts (like Bill Gates that just disappears from the group)

(book) Civilization and its discontents- Freud (on what makes people fulfilled)

Media; you watch Rambo and you want to be a fighter, you watch Gandhi and you want to be a humanitarian, but you have to find something in which you’ll reach that 5 %!

Other people need to hear your message; Tai’s grandma sometimes didn’t understand what he was saying, nobody in the world will try to find out, SIMPLE is the secret password! Something your grandma and a 10-year-old kid will understand.

A mistake is an experiment ran too long. Run it quickly, adapt it.

What is your one sentence business plan?

Step 13: The AMISH Vacation, Tap Dancing to Work, Avoiding What You Love

How to set up your life so that your work is the vacation.
Amish people don’t have a word for vacation. They have one fifth of the depression.
We think there is an end game to vacation, there is none! That’s integrated life. Sunday is downtime for them (it’s good to have a ritual of downtime.)

Tai Lopez also watches mindless movies, but that’s downtime, it’s good when they’re a part of your cycle, the problem is when they’re not integrated part of your life.
One of the things that Europeans brag over Americans that they have 1-2 months of vacations, while Americans have 1-2 weeks. That’s bragging for being a little less pathetic than pathetic; enjoying 2 months out of 12 is pathetic. 9-5 might be a necessary evil for now but move quickly.
“If you need a job that you need a vacation from, don’t ever come back.”
A life built around vacation is not life at all.

“Never do what you love, because when you’ll be paid to do it, you won’t love it as much- repetition; do what you like.”- inversion to get to the right answer
Salsa dancing- didn’t love it as much after having it as a job.
“Don’t marry who you love (lust) because that will go away and all that you’ll be left with is another human being you have to get along with.”
What can you talk about on a Saturday night (not lust after)?

Don’t generalize answers- “I can help you figure in 10 seconds”; it’s not that easy.
Hilary Clinton, Abdul and Richard Branson could sleep anywhere; when you’re on your life’s path, you probably won’t get 2 months of vacation.
If somebody has such a long vacations that tells Tai that they probably don’t have such a great life and impacting the world; very rarely interesting.
Get the flow into the daily cycle, not the yearly; do it every day, and you can have some rituals (one weekend per month, Christmas…)
Just avoid looking forward to enjoying vacations, and then hate the rest of your life.

Most people when we think about other people that are better than us we attribute it to luck. The only luck consistent luck pattern that he found in successful people was not “what” happened to them, but “who occurred in your life.” And not what does people say, but what you see them do (tap dancing to work); many successful people don’t have the gleam in their eyes, they’re not as happy. You have to be genuinely excited when you wake up and jump out of bed, kids still have that, while adults fade away. That doesn’t have to be me.

“It might be tough, but you can innovate your way out”- 18 months, often people that have a job are salary slaves (not always, but almost always).
Most people that take advantage of an opportunity end up with a 9-5 job rat race, that’s not an entrepreneur.
What you thought it will be a year job, turns out to be a 40-year career, you get trapped into bills and lose the courage to get away.
What you really want is financial independence; not having it results in lower level of happiness; people who make 100 million versus 10 million are a little happier, but it’s not as much difference as having and not having independence.
“There is no tragedy in you missing out on an opportunity that made someone else rich.”
Missed opportunities are okay, but you don’t want to miss opportunities that you drive for (turning down the investment to Disneyland and not making millions is fine if you have other things going on for you).

The opportunistic mentality is almost as dangerous as vacation mentality and they go together; build on strength, I don’t care how much potential in money you think there is, even if you get it you won’t be happy- thinking money is important to happiness is correct, but don’t over-estimate what money does.
If you use it to separate you, the more money you make the less happy you are, but if you use it as a tool to get you connections, old friends, people flying in… like pitbull; working for you will save your life, turned around will kill you.

4 hour work week can be taken the right or wrong way; to optimize and do more in less time is fine, but don’t waste the rest of your time; you need down time, but you don’t need anticipation of a vacation that won’t solve any problem. If you really need to get away from something, use vacation as moving away and changing your life, don’t come back.
Once you have non-vacation mentality, have tap dancing to work (use it literally); when you stop tap dancing, you’re not happy anymore, if you’re not happy move quicker and move away.
That’s what 1 in a million has, and you don’t need to be the statistic, you can be the one.

Look at how you feel when you wake up; sometimes right before you go to sleep you’re most stressed, wide awake and everything seems worse- life always seems bad when the stress comes up.

But once you put those two together realize that you shouldn’t do what you lust after. Lust is there for a reason, it’s good, it survived 10,000 generations, but it’s not something you want to build your life around.
Jordan had the lust for Baseball, Basketball was something he liked. Be practical, see what’s in front of you. Balance PASE system. Experiment with different destinies, but one will stay around.

Are you/have you been vacation-minded?
No, for the last year I have realized that either you use it or lose it and if you stop learning and progressing, you will sink- so stay in the game.

When you wake up, do you feel like tap dancing to work?
At the moment no, because I’m not financially free yet, so I need to reach a certain level of external success.

Are you in danger of pursuing something you lust after instead of something you like?

Step 14: The Shaolin Monk & Touching an Electric Fence- why everything is your fault

If someone assaults you at 30 years old, it’s your fault, because you should have started at 5 years old. Recession comes, somebody betrays you, somebody breaks up with you, destroys business deal; the first question to ask is “could I anticipate this?”
There are a lot of things that you could anticipate; a lot of people will have health problems in their lifespan (viruses have the same right to live as you, it’s your choice if you let them live inside you), physics is annoying (if you trip and fall hard enough you will break something- 40% chance until you’re 40 years old that something will happen physically that you will need to take a 6 month break from work), I can also anticipate something terrible happening to me socially; am I coming to life prepared for that? How many tools are there in my tool belt? Social skills, intangibles, persuasion and influence, charisma, hard work, removal of procrastination, sloth, and unreliability?
Have soft and hard skills.

Poor friends are good at one thing. The side with machine guns will win the side with horses, and the world will bring you the level of machine guns adversity. (47 days on the raft, Japanese shooting)
“No one wants to crash, but we had.”- before he crashed he was in top physical condition, he was prepared and he survived.
People are out there spreading information, consuming your brain telling you that you’re going to life and everything “supposed to be perfect” (where did they get that?- 11 years in human history were we not in any war or had a physical illness), don’t be so egocentric and think you’re the center of the universe and everything is supposed to be great for you, it’s not.
“If you don’t have it in your head, you have to have it in your heel.”; If you forgot it, you will walk back and get it. (electric fence)

“Don’t say that those things had to happen for you to learn”; like Buffett says it’s a lot easier to learn from other people’s mistakes. So for 40% you have pain in your heel, stop with that kind of pain, prepare for the worst, not pessimistic or depressed, but happier for it.
“Don’t say we will crash, it’s going to jinx us”- as stating something we should realize and prepare is being negative.
“Never trust a man who hasn’t been punched in the face yet”- we need sometimes to get punched to prepare. Everything will be your fault, because who will you blame, corporate America, who’s that?
Most shares have ordinary people, Wall Street is us, it’s democracy, there are no dictators, everyone can be fired.
Don’t live your life like Mac in your boat, crying out and then dying.
“Prepare for when it’s difficult, prepare when it’s easy.”- When you’re not broke it’s not hard to save. Why didn’t you start saving when you were 5? We live in a world when the blind lead the blind (parents lead children); read the paper of life in front of you, everybody blames the blind man ahead of them for leading them there, blame you for being led by a blind man.

There will be more recessions. Thinking you should just invest in gold, or house is wrong, thinking that makes me know you don’t have a core idea about how money works. There is no asset class. There’s no one thing, we live in a world where assets move, every second you’re different. It’s a continual morphine of life, the only guaranteed thing is that you will be continually pushed through time, which inherently means change; time is irreversible. Prepare for change. Be happier for being prepared for tomorrow being the worst day.
Check yourself, you may believe in some weird dogma, that’s not giving you any benefit.

People who are optimists, who don’t blame themselves too much, seem to be happier. (it might seem it’s completely opposite of the previous idea, but Aristotle knows that the key is balance). The two extremes are incorrect.

Helen Keller could be pessimistic; she was blind, could hear…but she was still optimistic, she was alive. Know the right time to be optimistic, and the right time to be pessimistic.

As you define your end game goal, as you prepare, build skill for bad things that will happen, saving money before you need it, lifting weights before you need muscles (you need them when you’re old, but you should lift when you’re young, when you’re old it’s harder, that’s why people are zombies that chasing the wrong thing).
Be optimistic about your goal, but prepare daily for the next day. You’re already preparing for death; having children is your genes realizing you’re not going to be there forever.

What you don’t want to do is what Freud talks about; supplements, intoxication; you will always have a lot of pain going back and forth, being unprepared.
Ask yourself; “what am I missing?” double check everything.
When you wake up tomorrow ask; “what can I do for a guaranteed biological, social, financial interpersonal crisis that could arise over the next week.

Save up, then invest. Don’t rely on the kindness of strangers.

You have laws of physics that don’t care about you, there’s other creatures that want to live too, natural degeneration and other humans socially (selfish gene, evolutionary psychology); we’re not being programmed to be happy, and people who are happy are able to embrace these things.
You should not get locked in and think “I’ll never do better.” We’re simulator machines, we can take previous information and learn from it.

Drive to an old people’s homes and talk to them while they’re still alive, nobody listens to them and they’re very interesting.

What is an example of a pain in your heel and what can you do to fix it (and move on)?

Step 15: Descartes & Solving Problems with a Calculator

3 books at a time; morning with a classic book, through the day how to book and biography at night.

Thought experiment (brings brain to new places); remove everything I could possibly doubt, not 100% true- what would I be left? He removed politics (can’t believe any of those- that’s a scary place to be; 25 cognitive bias- we grasp after everything, so it’s hard to do that), if you’re a vegan are you absolutely sure you’re right? Is there any chance that could be wrong (some people die if they only eat fruit)?
I was left with only one thing- math.

People are sure that business is the right, that diet is the right, while the smarter people are less sure of many things. It’s hard to be remembered centuries later like Descartes.

System that has no flexibility will fall (current educational system); being forced to do something. Many people like to do math later, when they realize how important numbers are; even Richard Branson who was dyslectic, learned numbers and overcame his situation. He seems happy, you could judge a tree by its fruit (married to the same wife, wealthy, healthy…)

Ability to qualify things into something tangible, in which you can make decisions about. Get to the essence of things, to the core, that is new math; putting life decisions into a calculator.

There is no one way to make people rich, but if you look at the top; it’s not the energy, gold, mining, TV, retail stores…77 of the first 400, are investors. Answer with a calculator.
Count in the regret factor, chance of making it and money you’ll make.

Calculate your friendships, calculate what you’re eating. Don’t beat yourself for a good meal, it’s what you eat about 90% of the time.

You can have anything you want, but not everything; you can either say you’re not good at math and stay poor, or get over it and get massive rewards.

There’s many things I’m wrong about that I will change and see they are not correct, but I’m pretty sure that 1+1 will equal 2 until the day I die.
Go to bed a little bit wiser, a little bit better, compare calculation, if they’re clearly different that calculator can be the best adviser, if it’s not clear use other tools (gut feeling, knowledge…)
Do that in major decisions, you don’t need to use it for every little detail and waste time.

Of two different future choices, calculate the odds of one doing better than the other and why do you think it will?
Life Coaching- regret factor+ potential earning

Step 16: Rousseau, The Renaissance Man, & Iron Sharpening Iron

There has been a few renaissance men; Rousseau, Leonardo da Vinci…
Spoke multiple languages, understood economics, politics, history… that’s a dead thing in the world, because of media, social norms (men only do things that women find attractive), we don’t look at Jay Z, Kim Kardashian because of them being Renaissance people, they use social bias on you, if you see other people following them, you do as well.

Grandma is one of the few people alive from the time that people looked up to those people, and our mission is to bring that back. If I bring it back, people that are great (people running society; people that write checks to people that you think are rich) will notice. Most of these people are Renaissance people.
“You have to be interested in all”; war, sports, music, business… this means read and learn in broad things, but learn and read from the best, not everyone.
92% of the time people are not going to war. Sleep is genetic, we do it 25% of the time. By trying to answer tough questions, you need a lot of material. You can be the best cook in the world, but with 1 ingredient (a carrot), you can’t do so many great things.

“I believe in the discipline of learning from the best, not sitting in the room trying to figure it out on your own.”- nobody’s that smart.
If you want to have an impact, do an inventory first; what do I know? (music, languages, history- have sense of perspective, literature, poetry…)
You will have occasions when you will meet a person who holds the keys to what you want (promotion, partnership…) and when you know things, you stand out and they will look over and ask: “Who is that?”
Powerful people are powerful for a reason, don’t be the guy who stands out because he doesn’t know anything.
Watch things happen, make things happen or wonder what happened.
Leonardo left a lot of things undone, he did an amazing job, but he could finish more projects.

Just because my mom thinks I’m good at many stuff, doesn’t mean I am; have one driving end game. If it’s health, doesn’t mean he shouldn’t know where Miami is.

Most activity is not in the middle of the forest, ocean…most is where forest, pond and grass come together, cities are important as well (meeting so many different people; out of that come new ideas.)
Don’t be like I’m an atheist, so I don’t study religion; don’t limit yourself, there’s gold in multiple places, make sure it’s broad.
What am I weak on? Work on it, stop saying no to that.
Math and physics- I will sign up for a course.

Some will result in a conflict; that is not me (“This is garbage, I won’t read this.”)
Iron sharpens iron, a friend sharpens a friend, but it’s a little painful in the beginning.

Step 17: Elon Musk’s 14-Hour Workday vs. The 4-Hour Workweek (the myths of our time)

Not to pick on anyone, there is an idea that you can build something very efficiently, outsource the hard parts and just have the parts that you love all day and through the power of magic you will accomplish a lot. Tai calls BS on that.

Elon started 3 companies that are valued over a billion dollars. He made 100 million with Paypal when he sold and invested all in building space ships and had to borrow rent money.
If you work a 100 hours hours/week while others work 40, you’ll accomplish in 3 months, what takes an average person a year.
The reason he has 7 billion dollars is because he created so much value; electric car, potential solution of over population (putting us on other planet) and create solar technology, which makes us less reliable on fuel.

This man outworked other people. You have to learn to love the grind (Grinding it out- book).
Thomas Edison; “I wonder what would happen to me if some persuasive talker talked me in to the idea of 8 hour day and convinced me it was not fair to my workers, to put their best efforts. The world would have everything it has if 50 years ago young people had 8 hours/day.”
Don’t even put that in your brain, root out like a cancer or it will grow (thinking you should work less).
Don’t be caught to be in the moment; learn to think 50 years ahead and see that when you get there, you would wish you could work that long every day, but can; but you can now!
The second you stop grinding, you’re not alive anymore.

The guy cutting the grass that won 20 million dollars on the lottery, but got bored.
If you got everything you wanted right now, you would be bored, once you love the grind you love life, if you hate the grind you will hate life.
The definition of a workaholic is being imbalanced (be a Renaissance man) and not liking what you do.
Nobody who makes money is outsourcing everything; most great efforts come from heroic efforts of an individual person.
There are some things you can leave to other people, but not like people think; I will come with a good idea and outsource everything and sit back and get rich, that doesn’t happen.
If it doesn’t even feel like work, you’ll put in more hours; you may be lazy because you’re doing the wrong thing. The third thing that could happen is you could be deceived that in the modern world it’s going to come easy, and you don’t need to work as much.
Love and work will make you happy!

“We are here to get things done.”
Make a list of anybody that I can show that had an impact that I want and worked very little hours.
There’s not a lot of happiness in the beach drinking, there is some, but not as much as people think, and everybody wants to sell you that idea.

Tim Ferris built an empire, ask him if he worked 4 hours/week.
Those successful people grinned it out; don’t even start with another mentality.
“I have the best news, I’ve met the best woman ever and I figured a way that I can only spend 4 hours/week with her.

Which of the four big areas of your life do you have the 4 hour workweek mentality and how do you plan on fixing it?
Business; I plan on learning at least 7 hours/day and working 7 hours/day to expand faster.

Step 18: Man on the Moon Contrast, Keeping Easy Things Easy- framework to simplify anything

Cognitive biases will cause you to make mistakes in your life. Everything you didn’t get is probably because of biases.
Putting a man on the moon took 10,000 years of knowledge and a trillion dollars. Everything else is in contrast very easy compared to that. Losing weight is very easy, innovate out of the problem.
Making a million dollars is much easier as well; that’s $3000/day, if you work 10 hours, you need $300/hour.
$17,000/ year for working on a farm, than deciding to try something new; Starbucks and College. Then wrote a paperwork for $5000, shrink problem down and compare it to something big. Never being intimidated by the next best thing.

Amigdula controls fear; Alexander said that either you conquer fear or you die. Start messing with the contrast, they put the man on the moon, can I make $300/hour.
Weakest calves (Arnold); instead of lifting 250 pounds, do 1000 pounds; once you see someone else doing it, the contrast is set (4 minute mile)- mind is pulling you back.
The decision to save a stranger from drowning is genetic.
I might not have the same testosterone level as Alexander (conquering big cities at 19), but by changing framework I can do big things overnight.
Most people contrast themselves with their friends (health, wealth).
Not everyone will be a billionaire or Arnold, but put these contrasts; if he could workout 6 hours/day, can I 15 minutes?
Evolutionary most people can’t save money because of the 130 rule, if they make 100 grand, they want the lifestyle of 130, when they figure that out they want even better lifestyle.
If you make a million dollars you won’t be happy in Beverly Hills.
Warren controls his biases, lives in the same neighborhood. Pick someone big.
(book) Born to run; Indians would run 100 miles/day, on a marathon competition they thought that was just warmup and they finished last.

When you do things, compare yourself not to your friends that do it twice as better, but to people who do it 10 times better you will ever do.

If it’s too small the switch and contrast will not be big enough, the gap is too small.
Sam Walton is not 160,000,000 times smarter and luckier than me, it’s in my head.

If you can’t date anybody, see it as if DiCaprio can date 10 Victoria Secret models, I can talk to that girl at the coffee shop, that’s easy.

Ask anybody you know how busy they are; even if they have nothing going on; “I had a few things, had to pick up groceries…”; Why don’t you make it easier on yourself? Value time.
You only get 3 bursts of glycogen a day; most people complicate simple things, answer long mail instead of one sentence.
Only give each thing the appropriate time; don’t use a lot of time on things that need 5 seconds.

People think stuff that are so simple they will be off the radar in a few weeks; “should I wear read or blue shirt, will this girl call me back…”
Ask yourself; “How much time do I spend….getting ready”; what doesn’t give you a good life is not figuring out the big things.
Most people don’t think health 2 minutes/week and that’s life, keep simple things simple and then spend a couple hours on important things.
Friends think about which car to buy or which TV for days, how about thinking about how to not be broke, they oversimplify the hard things instead.
Oversimplifying how they will make money; it won’t just happen, how many books have you read on that topic?
It’s simple, but not easy ($300/hour); to get what you want you have to deserve what you want, why would you have a million dollars if you read 1 book, and the next door neighbor reads 10 and has a mentor.
Warren Buffett calls it sucking your thumb; you don’t need 20 years to figure out a diet, do it today.

Social skills are the hardest; practice persuasion, talking, speaking for 3 hours/day, that’s what you’ll remember in 20 years, not the color of your car.

What is something that should be simple that you made hard? Socializing.
What is something that is hard that you made too simple; making money, I have to deserve it.

Step 19: Amazon & The $32,000 Brain Budget

Taking the accounting of your financial life.
Don’t major in minor issues, and minor in major issues!
Look at your income (take home money- discretionary income); look at the last 3 months and see what you’ve done with that money; most people spend it on something that’s consumer driven.
Use 30% of your money to invest in your brain- the ratio shouldn’t change when your income increases.

Repetitive theme of 67 steps is the brain and becoming a learning machine; most people don’t have enough raw ingredients (as a chef); same for building a great life, you need a lot of external ingredients to put together (involves reading, having mentors, traveling, seminars…)

A lot of people say either one of the extremes about money, whether it can bring you happiness or not, but the truth is in the middle.
People always go after scarce resources, now or 10 thousand years ago, even ants do it.
Figure out how to use money to bring more good into your life (it can destroy you as well, if used wrong); there’s nothing you can do that’s better than investing in skills.

Painter (that got bored) always invested in up-sells and spent a million dollars on seminars. It was worth it, most other things depreciate or rots.

Warren has Carnegie’s certificate higher than his school diplomas, says that one course was more important.
You can also get a library card- almost nobody has it. There’s no excuse, and everything is online also.
Donald Trump course, and nobody came ($1000)- Claremont
Buying Poor Charlie’s Almanack for $80, instead of buying Jordan shoes that won’t be worth anything in a year, Charlie is a controlling partner of a 300 billion dollar firm- wear flip flops instead.

It’s all about your ratio that you invest in education. Even if you only have $100, then invest $30.

Right now, what is the discretionary income that you have available to you?

How are you currently spending it? In other words, what minors are you majoring in?

What are you going to reinvest in?

Step 20: Richard Branson’s Hurricane & The Imaginary World of Kanye West

An entrepreneur is a person who remakes the world in his own image.
Kanye West compared himself to multiple other people; “I am Walt Disney, I am Steve Jobs.”- he has picture in his mind of how his life will look like.
Richard started Virgin Airlines, but before that he was on an island, but there was a hurricane, and nobody could get off (was stuck), but he innovated his way out of it (remaking the world).
He made something happen, he didn’t watch or wondered what happened; he got a plane and charged tickets to get on and made a profit, then he started airplane company.

When he wanted a $200,000 island he got it; Necker Island.
Don’t be in the wondering category; first, watch and then make.
If I was independently wealthy (not unlimited), what would I do? What would I change? (16 hours I’m awake; would I wake up in a different time, surrounded by family members or business people…what moves me forward, define that world specifically).
Richard moves around, even when he’s at one place he starts multiple things, Bill Gates does one thing- Richard took a hot air balloon to outer space.

The most money you’ll ever make is the thing that matches with your abilities, natural drives, and ambitions.
Even if it’s a little delusional; “I imagine my world where everyone listens my music.”, What’s your thing? Match with eulerian destiny- that process of doing that is called life, so you don’t really want to get to the end, and it’s not easy (Richard almost went bankrupt).

The goal is not to have no more struggle, that will be when you die. You need to get rid of some of that stress, but not struggle to live; be prepared to die, but make your life so good you don’t want to, it will naturally come; be in love with re imagining the world. The key is patience; it doesn’t matter if you move fast or slow, as long as you’re a little closer when you go to bed; turtles live the longest.
Be very specific in how you define it (4 things); how would your health look like? For Tai is basketball, he can play 8 hours and it feels timeless for him. He only needs a basketball court and a friend.
Also look for inverse; what are the things you want to get rid off?
Wealth; how are you making your money in that world (must match with my skill set), you can dream big and be realistic at the same time.
Socially; am I extrovert or introvert (Tai always has people around)

Don’t live a life where you’ll say at the end: “I wish I did something else.”, at least be like “I want to be an entrepreneur, but I won’t be able to do it this year, so I will work really hard to save up money.”; at least following a path, doing it with intention.
Happiness; some get it from beauty, being alone, friends, love, music…
Social is the most important; brain is so socially geared, if you will spend your time with people that eat bad food, you’ll never fix it. Happiness is often related to social.
We evolved with brains, so we can live with 13 million other people together, while a group of 50 dogs would kill each other.

You can have anything you want, but not everything.
In the United States do most powerful word is “imagine.”

What does your world look like that you’d like to re-imagine around health?
I workout at the gym 5 days/week, while eating extremely healthy food at least the first 3 meals, so I get everything done, then I can reward myself with something else, but healthy most of the time (it’s about what you eat 90% of the time).

In your ideal world, where is your income going to come from? How are you going to reverse engineer?

Socially, what does it look like?

How are you going to be happy?

Step 21: Mastering The Four P.A.S.E. Energies & Casanovas Chameleon

Understand you live in the world of 7.3 billion people, brain is hardwired to everything social. Majority of your thoughts will be directed toward something social, so the greatest skills must be understanding people, read people, adapt and work on your team, persuade people, take enemies and turn them into friends…

Tai worked in GE when they were the biggest company and created systems.
Be the first person to analyze, then realize people are different, but not as much as you think and you must be a master of taking your message from your head and place it into other people’s mind and have them work with you; that’s what wins wars, creates revolution.
Some people have done it so effectively that these ideas are changing my life even today.
P- practical, A-action, S-social and E-emotional.
The second you can get a handle on this, you can get on the concept of Casanovas Chameleon; not just with women, he blended in society, he was friends with celebrities (Voltaire), great thinkers, kings… exercise strict self-control and play the chameleon.

Before you can change yourself or other people, you have to understand yourself and their type. The way to motivate myself is by action. We all have our internal dialog, the stories we tell ourselves, the way to master myself I have to persuade myself; and bring other parts of personality to persuade other people.

See weakness in this system as Arnold’s calves; put on more weight.

Practical people are slower, they plan (Friday at 7 pm), good with numbers, not super flexible.
Action- like fire, they do things, starting a lot of things, but P energy finishes things, not patient
Social- hippie, light vibe, don’t like conflict, go with the flow
Emotional- intuitive, but sensitive, deep like ocean, can be too easily driven by fear, affected by environment, not deep skinned.
A and S, P and E go together.
How adaptable are you? You must increase the ability to change, emotional people are afraid to change.
We think that every problem is a nail when we only have a hammer; it doesn’t work that way, different things for different people, keep things slow for practical people, keep things light for social people.
You meet people that always tell jokes, or are always shy even when it’s not good; you have a little bit of all of these, it’s just about bringing out these parts out.

There’s some truth not to judge, but sometimes it’s good to tie people into groups.
Avoid extreme ideologies; strike a balance. Start listening more; assessing a situation.
Once you’re good with yourself, friends, people around you do it on strangers.
For social, go to a friends party you would never go to, for emotional connect deeply to old people.

Which is your dominant and why do you think it’s that? Action, I start a lot of things, but don’t necessarily finish them all.
Which is your weakest? Social
What are your mom and dad? Social and emotional.
How can you bring out each of these in a practiced way, one each day?
Action; make things happen, practical; once I start, make sure I finish the majority, Social; talk to more people every day (at least 5) and emotional (connect with at least 1 person, and experience more emotions; gratitude, excitement, curiosity…)

Step 22: The Seven-fold Path to the Obvious Signs

500 years ago the world was understood in very black and white. Instead of getting an award for figuring out that the earth is not flat, they were threatened to die.
This won’t happen to you know, but basic black and white mentality is still there. If you’re not careful, this will undermine you at every turn toward success. Realize why things are the way they are, most people want to change things out of emotions (anger), but if you don’t know what you’re actually changing (seeing your body in the mirror and realizing what exactly you don’t like); accurately assess the situation and then seek solution that fits! (not eating more big macs, that’s what our solutions usually are unconsciously); be a truth seeker.

When people talk about the truth, the feel like they’ve already done it. Saying “no child left behind in education program”, but then if you ask “What are you doing about that?” the answer is almost always nothing. Diagnose what’s holding you back, what’s a cognitive bias that served you 10,000 years ago, but not today.
It’s not that something bad is going on with me (black and white), it’s more about the Newton’s third law; every action has an opposite and equal reaction. The proper way is to read the obvious signs right now
Changing what I can change, accepting what I can’t and having wisdom to know the difference. You know it’s not the obvious signs when you make it complicated; just say “that’s not good” when you look at yourself, If you want to die at 40, than you should smoke, drink and eat processed food all the time, but you can’t have your cake and eat it too.

Same thing when looking at your bank account, see if you like it. There are people who are poor on purpose, and there are people who are rich that are great. What’s the obvious sign; are constantly stressed about it?

Most of my life will be social, look at it, what do you want to change.

And happiness, are you jumping out of bed? Tap dancing to work?

You might not be getting the outcome you want, then follow the 7 obvious signs. Stop saying what’s good or bad. This efficiently moves me to my goal, and this doesn’t. Now anybody who smokes gets a cancer, and some people that don’t smoke get it as well, but it’s about statistic, not black and white.
In geometry the most efficient path is straight line. As we replace the 500 year old mind and move into new methodology we ask ourselves a question, research that question, from that research form a hypothesis, then test it for a while, observe while you’re doing the test, step back while the test is done running, ask other smart people to give you their opinion about your work (not everybody).
Edison made almost a million experiments in his life. 70% of people quit after the first, 80% after 2, and 90% after 3 experiments. Many billionaires were bankrupt a couple of times, before they made it; didn’t give up. When you switch to this, everything becomes exciting.
“Every man’s argument sounds great until you hear the other side.”- you should never hold any belief, until you can argue the other side better than the other side can argue themselves.
A mistake is an experiment run too long. Don’t be attached (cognitive bias- commitment consistency; friend only eating fruit and losing muscle, teeth getting worse…) People do it in their diet plans, in relationships, religion, politics…

Don’t commit to your new truth and follow it (black and white- being a vegan). Go through your inventory of your beliefs; “You are far from the truth.”, on an imaginary planet, full of delusion far from the truth.
People never finish the experiment; you have to stop, and show results to other people.
Same with business, doing it over and over and over…the alternative path is NEVER getting it right. When you have something to do, jump right in.
You should be done after 10 years of experimenting, so don’t do something for 10 years, do 30 experiments to hit it right faster. When you don’t know what to do, just do something, with this methodology you won’t get stuck, don’t get stuck unless it’s time to do that.

Regarding your physical health, where have you been black and white and not experimented enough? What can you do to experiment more?
Try different diets, my diet is pretty much the same.

Regarding your business/career/wealth, where have you been black and white and not experimented enough? What can you do to experiment more?
Try different ways of traffic, doing YouTube videos, learning and teaching things I know nothing about yet to expand.

Regarding your social life, where have you been black and white and not experimented enough?
What can you do to experiment more?
Hanging around with more people, now I have just been hanging with the best I could find, while leaving others.

Regarding your happiness, where have you been black and white and not experimented enough? What can you do to experiment more?
Try more music, art, movies to see what makes me happy.

Step 23: Landing Your Plane on the Great Wall

Plane in the storm; you have to make the plane go, where you want to go.
The grind of life is life, 99,99% of species don’t exist anymore. Getting from point to point is what life is all about. Life will give you massive blows, but you have been prepared.
Faith is feeling success before you have it.
Unbroken; 47 days on the boat, tortured for another year (blind faith).
Spend time getting perspective of life; not the last 24 hours (most people get bad emotions over a rain shower) instead of the last 2400 years. Go to some poor countries, you’ll see how well you’re doing. Realize that what you feel being a nightmare storm is just a little bump in the road.

We keep hitting the wall in the same way, most people don’t like their lives, but they still do their routines and keep getting them the outcome they don’t want.
“Realize that you hit the wall and only innovation will get you through; where there’s a will, there’s a way.” There’s almost always 5 ways to get through.
There’s one landing that will make you happy, and a lot more that will make you unhappy.
Having a tripod and 1 click on Amazon will get you almost anywhere.
Carpe diem- seize the day

Jonah Hill; “I wish I would keep things in perspective in the early 20ies, that was nothing.”
The first brick of the wall is hard to get rid of, the second and every next is much easier (momentum)- that’s how you reduce every problem. Need a thousand dollars? Divide into 30 days, 8 hours. Once you figure out how to do it for one day, you’ll do it for more.
The second you break down one wall, another one will be waiting, always. Learn to start loving these walls like parkour people, make it beautiful by perfecting your life, so it becomes your story. If there wasn’t any obstacles, there would be no story, and he could not change lives.

Don’t wish you’d already make it, when you will, you’d wish you were younger again.

Do you have a realistic plan that can generate faith?

On a 1-10 scale how strong is your ability to conjure up and generate force of will?

What have you lost perspective in?

What books are you going to start reading to put life back into perspective?

Step 24: Gandhi’s Funeral, Stephen Covey’s Wars, & Flurries of Activity

Your brain is an algorithm, subconscious is constantly testing us. You’re continually doing math, and it’s trying to figure out mathematically how good your life is.
Depression can be functional; making math about how healthy, wealthy you are, how many good and bad contacts….your subconscious goes; not doing so well, which gets manifested in your mind- depression.
Anything that’s in billions of people’s brain is there for a reason, don’t freak out; what you want to do is move towards something, so mind comes up with an optimistic formula.
Gandhi’s funeral; when I die, how many people will show up at my funeral? (when Hitler died there were celebrations; ultimate failure of that test); Mandela passed it, Gandhi, mother Teresa….
Ask yourself quarterly; how am I moving that scale?

Win wars, most of us are rewarded for activities, one of the problems about wage system is the second you pay people for hours, you’re training them to stretch out the hours. If you get people 10 hours, they’ll figure out a way to do it in 10 hours (even if it’s 5 hour work), if you give them 5 hours, they’ll do it in 5.
If you’re payed for hours, there’s no need to rush.
Think of what warrior is trying to accomplish; think with the end in mind (Covey)- funeral test.

This is a war to win, some battles I’ll win, some not- it’s an experimentation phase, not that I have a proper end game, to be there at 80, you have to know what your life has to look like at 70, and to be there at 70, how does life have to look like at 60…move all the way back to the present age.

You have two friends; one never shows up, has excuses, the second one shows up. If you commit to it, make sure you go. Pick an end game goal, and get there on time. No matter what happens, you still show up at the party; you always have 4 wars in your life.

You’re fighting 4 battles.
Lay out 4 end goals, if you’re winning all of them, you’ll pass the funeral test.
The man who can manage themselves and money, manage all; personality test (human metrics)- you will need music, art, charity…all these things are a little ingredients in life that add up to an amazing soup.
First question is always keeping the end in mind, will this bring me closer to what I want. Define what winning means in every category. Then follow the straight line.

For you who is the epitome of someone who has passed the funeral test?
Nelson Mandela.

Do you have a clear end game war winning concept for your life?

What does your winning the war in the four pillars of life look like?
With health, I want to do 50 pull ups and 100 push ups without pause, and run for 5 kilometers every day, with wealth I want to reach 10 million dollar mark, with social life I want to be so well connected that I wouldn’t even need my own house, I would have successful people who I could visit for several days, and so many of them I could do those visits without going home in between, with happiness I want to be mentor to people who want to improve their lives and contribute in that area.

What is your weakest pillar that you create flurries of activity for?

Step 25: Joel Salatin on Nature Laughing Last, the Respect of Seasons, and the Terrible Twos.

Don’t be so egocentric to think that your best-laid plans dictate various laws of life and nature; we will get old, forces of nature (laws of physics, biology) and other humans; these are the three sources of pain (Sigmund Freud). We’re all naturally in this egocentric mindset and need to snap out of it; the decay of your body, laws of nature and things other people do to you.

The reason why we’re continually surprised and in pain is because we don’t accept these laws, we don’t realize that this game isn’t about us, it’s about the universe. You’re supposed to be in a world, supposed to be a part of something bigger than yourself. Bridges will wash out in your life.
We all want a million dollars, but we need other people for that, it’s not about us. If you’re thinking about a million people giving you a dollar you’re forgetting that everyone thinks that way.

Business is like having a child; keeps you awake the first year, you don’t feel good the second, third even fourth year, for the first 5 years it’s a nightmare. When that kid is 20, and you’re less able to take care of yourself, he will take care of you.

Even the smartest people worked for over 10 years to achieve something; Bill, Warren…
Average growth in stocks, real-estate is 6%, it takes 12 years to double that. Who are you to say something against the laws of nature?
Alaska (the guy died, when he went across the river it was small when he wanted to go back the river grew), nature doesn’t care about you in the wilderness.

A lot of people want shortcuts, and 67 steps is a shortcut, and you wouldn’t want to raise a child from 2-20 in a year, he would be handicapped, it needs to go through certain steps.
1-year-old babies don’t take care of you, they cost you, they keep you awake.

Once you understand the nature cycle about the years in (10,000 hours), or 10 dark years (took Pablo Picasso 10 years become known), some people take a lot longer than that.
You can shorten the curve through simulation, osmosis, modeling, mentors…but you can only grow in a certain speed.

When we look at the media or even people around us when only notice people who are in the autumn, who went through the hard work, not the people who are in the spring, summer, winter.
There’s important to have all the seasons. Winter gives the soil time to rest, kills parasites…
Winter might be you being home, like Tai Lopez’s dad used to say; ”often times the worst thing for kids are their parents.”
In your twenties, you are also going to have these cycles (within the cycles).
It’s easy to forget that summer exists, when there’s winter and it’s easy to lose faith, but this is the time to do the research, to answer the questions, so when spring comes you’re ready to test, to experiment. A mistake is an experiment that runs too long. You need to put in enough experimentation, one idea takes that long (Edison).
In summer you get rich, you’ve experimented with all the areas and now you’re putting in the hours, putting 100 hours, while others put 40. This is the season for activity.

In winter you find the general industry you want to be in, in spring you’re trying products, in summer the product has already been picked and now you’re gaining knowledge, working on it, analyzing and acting on data, talking to smart people, and then the fall- profits.

We always want to move somewhere else; when we’re 5, we want to be 10, when we’re 25, we want to be 30, but after that, it’s reversed, when we’re 60, we want to be 20 again.
The cons of the autumn are not appreciating it when it comes (feeling bad, when you’re only getting 1% of interest now, you want to be in summer again, but that’s a good problem to have; now you have lots of money already).

That’s why you have to pick a good eulerian destiny, you never know if you’ll be alive after 5 years, so don’t be miserable for the next 5 years, do what you like to do.

If you try to do it too fast, taking steroids, rushing in business…there will be side effects; bad health, lawsuits…
Mother Nature is the meanest of the teachers, use it as a last resort, don’t push it.

Most people run just in front of the wheel, if they trip, they’re dead, go inside the wheel, the same speed (respecting its power).

While other people will be suckers expecting quick results, you’ll not be the sucker and know when to expect the results (raising a child).
There’s no free lunch (adopting a child; it might not have the skills you want), so everything is just a cause and effect.

What was a winter in your life, and knowing what you know now what would you have done differently? Spring? Summer, Winter?

What season are you in now and what are you going to do differently now?
Spring, more experiments, meeting more people…

Step 26: Belts, Suspenders, Failing to Fail, the Six Sigma Hearth beat, How to Not Crash Your F-22

Usually 2-3 things go wrong/day, Six sigma is the approach to perfection; for a million times you do something, only 2-5 go wrong (motor on airplanes).
If you could lower a number of mistakes you do every week, life would be better; they’re costly for relationships, business…

The penalty for mistakes in Selfish Gene is many wasted years (trial and error) that we don’t have; we act like we have all the time in the world, but if you knew when you’re going to die, how more thrifty would you be with your time? (shortness of life)

What can I do to increase efficiency, people think you have to make mistakes; you do learn only from mistakes, but they don’t have to be yours.
Belts and suspenders – Joel Salatin wears a belt AND suspenders because sometimes the belt would fail you. Things go wrong at the exact worst time- what can go wrong will go wrong. The day you need it most is the day it will fail; no single point of failure.
If you set the expectation that you won’t fail, you will still fail every so often, but not nearly as much. The expectation of failure is the greatest reason of failure.

Seems impossible to not make mistakes, but set that expectations, airplanes made it. It’s safer to be on an airplane than it is to be in the car. Create redundancy in your life.
If you only have one babysitter, the stress level goes up, and the one time that you’ll need it most is the time that she’ll go on vacations.
Instead of relying on memory, which is only a belt, have also a suspender, or you’ll forget something at the worst possible moment. Memory is great, but not the only thing you should use.

In order to do that, create systems; energy is more important than time, set it up the correct way, do important things in the morning. You need to build forgiveness, you need to know things will go wrong.

Keep the finger on the pulse of things; in business, I might need to hire an accountant, but keep watching him, expect things to go wrong, and then they won’t. The things you worry about never happen, the very process of monitoring those things, keep them from going wrong.

The F-22 exercise- you should always plan 3 scenarios (most people don’t build forgiveness; “I have to succeed, there’s no other way”- there’s no belt and suspenders approach, don’t know how much energy it will take, what the reality is)- learned optimism is important, but don’t overdo it, plan the best scenario and build a plan around it, another one you should plan is the worst scenario- your life partner leaves you, you leave your job and then business fails (make a plan for that, how would you rebuild?) Don’t be reacting then, we don’t live because our mind is not prepared; do what’s difficult, when it’s easy. Military pilots are trained to plan for the worst case.

We won’t be less happy if we plan for the worst, when we plan for things going wrong which they will, we will actually be happier because of that.
What is the worst thing that can happen to my body? Build immune system now, strengthen relationships now, don’t have delusional optimism (thinking things won’t go wrong).

The last plan you should think of is the most likely scenario.
Six sigma level 1 is 690,000 mistakes/1 million- a lot of people are like that, everything they touch goes wrong.
Level two is 30%, three is 6%, four is less than 1%, the sixth level is 3,4/million.

Build redundancy is most important, the second tool is planning.

Life is just planning and executing, also ideas.
The idea is easy, planning is harder (10 times), and executing is challenging.

We have big brains to simulate other people’s experience, so just up the game, if you read a book/week, try two books.

Make historians, philosophers your friends.

On which levels of sigmas are you? Level 3

What is the primary reason you think you’re at the level you are at now in six sigma perfection?
I plan, but not enough, I’m careful, but I still have too much optimism.

Of the things talked about in the video which of these do you need to work on most?
Building redundancy.

To get from point A to point B (your goals) what is your F-22 plan to get there? Your most likely, least likely, and the perfect plan?
Most likely scenario is that I will achieve financial freedom for my country this year, because I only need $1000/month from home on my Coaching business to do that, best case scenario is that I do a lot more and am able to move to a much nicer place and buy whatever I want, and worst case scenario is that I don’t have the money and go to free college to learn and temporarily get a job.

What is a practical thing you can do to have a better backup plan?
Study more, get up earlier and not waste time.

Step 27: The Frontman & The Two Ways to Pick Your Trench Mate

I must have allies. One of the most important functions of your brain is getting them, doesn’t matter what you want; lose weight, finding love, building a business… brains are wired to be social.
I didn’t build my own house, created computer, clothes… I need other people.
To become financially independent I need a trench mate.

I’m always in the battle of the decay of my body. If I’m a guy, I have competition when it comes to women, it’s always some sort of a battle, it’s not destiny.
I will not win every battle, everybody gets old eventually, and that’s the cycle of life. It’s like trench, warfare, you’re not always winning; even McDonald’s has only 10% control, there’s no clear winning. Investments will not always go up, person will not always like you back, business will not always succeed, but who do you want in the trench with you, because you would lose very quickly if you very the only one in the trench against 500 people.

As you pick mentors, friends, allies, people you’re mentoring, the most important is energy, intellect, and integrity (without this, they will screw you over).
The worst thing is investing time and energy into someone, just to see them leave eventually; loyalty is key. Even a dog will leave if you don’t feed it and not respect it.

It’s still better to have someone with a little less energy and skills, but loyal.
Alan said to marry the opposite of you, same with the business partnership (book- Working together). The second thing is complementary. There are no well-rounded people, but there are well-rounded teams. Look at your friends, family.

1st methodology is Charlie’s way; Forget interviews, if you do that, you may be hiring people who are really good at interviews. What Charlie wants to do is interview referrals. If you ask direct, they’ll tell you, people they get along with, ask friends of friends.

2nd methodology is biggest private equity fund; direct interviews face to face, but they did 27 interviews over a year (book- blink)- it takes about a year to really gather enough information, you have to see people through many seasons to see all sides of them, but general intuition is in the blink of an eye.
If on the 27th interview you didn’t say “thank you” to enough waiters, door mans…they wouldn’t hire you.

Loyalty needs time, to see it, pick friends a year before you need it, go to some stress together. Blame yourself for this, you can’t change other people, you do things differently.

What is a relationship you have been betrayed in? And how can you make it better next time?

What is the business relationship you have been betrayed in? And how can you make it better next time?

What is a friendship you have been betrayed in?

Where is a partnership you have not been complementary?

Step 28: Lao-Tzu’s and John Wooden’s Terrible Horrible no Good Very Bad Day

“A man makes his own luck.” There is an element of fortune, faith… that’s outside of our control (luck; how you look like, who your parents are), but there is a lot of things you have control over.

“Do what is difficult, when it’s easy.”
99% of the world waits for things to hit them in the face before they do anything about it; people save $2, for every $100 they make at most. You know that if you live long enough your car will break down, somebody will steal money, you’ll get a giant hospital bill to pay when you say 1% you’re saying you’re the kind of person that scrambles the last minute.

“Convictions are the enemies of truth.”- who cares what you believe in, listen!

Prepare for tomorrow, today!- map out 3 main things you will do tomorrow.

John was one of the best basketball coaches, Ted talk; “prepare for the rainy day.”
You can stick your head in the sand, but that’s a dangerous position to take.
New habit: plan for tomorrow, most important thing I can do tomorrow.
If you are not committed to planning for two minutes, you’re not committed to having a good life, these are not optional things.

Some people plan for 8 hours, and then they never do it, don’t be that kind as well!
Know you control your destiny, but you can’t do anything, this is not positive thinking, you are limited by natural laws.
Don’t be too extreme on either side.

When you want to procrastinate realize that you need to do it while it’s easy; the best time to save money is when you don’t need it, people laugh at the fact that banks only loan money to people that don’t need it, which is true! Nobody wants to lend a desperate person money.
It’s not going to get any easier, if you let finances or health go, it will get worse and take more time to get back on track; let the pain drive you, don’t be controlled, but let it serve the motivation.

“When you don’t know what to do and you have something hard to do, just jump right in and it’s halfway done.”
People don’t often do something because they have a bad perception about how much pain it will bring, they have too much time to think about it. Do the most difficult thing in the morning.

When you’re prepared for the rainy day, what will throw most people off for a decade, you won’t even have to deal with. Never struggling with tribulation that most of the world constantly deals with.

What is something difficult that you put off and it came back to bite you?
Not learning while I had the time, so later I had much harder time dealing with everything.

What is a bad habit that you have?
Catching myself watching TV Series, while I specifically planned what I have to do.
What is a resolution that you can make to change just one thing?
Preparing myself for the next day, being aware and jumping right in when I should.

Step 29: Stephen Hawking, Entropy, & Remembering the Future- the injection of energy

Theory of everything- writes his books by moving the cheek; when you feel like making excuses, look at him solving most difficult problems while being paralyzed.

The theory is that the universe is expanding and at some point it will shrink back and then the time would reverse; the future would happen before the past.
Benjamin said that time will never reverse; psychological time (Einstein talked about; time flies when you’re with somebody you love, if you hate your job seconds are very long and it all moves forward), cosmological time (universal time; always moves forward) and thermodynamic time (heat, always moving in one direction).

“Life is long if you know how to use it.”- shortness of life

Time Entropy (things get more disorderly every day), if Stephen is correct then your time is continually moving in one direction. We’re people moving through time.
“It is not that we have a short time to live, but that we waste most of it, life is long enough and a fair amount has been given to us for highest achievements if it was all well invested. So many of us are burning time.”
The second we expect endless time or want to reverse mistakes, we will spend our time thinking it’s not that valuable. Money is lost and made, but not time.

What do you invest your time in? Improving, doubling down on yourself.

One of the ways we spend it is by making other people rich, so we get a little money to use in our spare time; Picasso said to avoid that dichotomy.

The solution for Entropy is directly injecting energy, concentration, focus on your life.
Most people are doing, but not thinking like an animal in a rat race, step out of it. If you don’t do that, everything will slowly decay. Mike Tyson went from 400 million to 15 grand. Entropy is the fact that it’s a little bit harder to lose weight every day as you decay.

When you get out of the college, you get less and less social and happy, love is getting worse… you sleep like a baby at 10, at 40 most people take all sorts of drugs.

The real takeaway is remembering the future (reversal of time); when you take time to learn, you will begin to learn from other people, to transcend time, make friends with people no longer alive- they will tell you what to do, we choose who’s child you want to be, what to take from that.
My enemy is expectancy; tomorrow is guaranteed, can’t wait it will be Friday, vacation… Use the time now, invest in learning from the greatest minds. The penalty for not doing that is making your life shorter, more painful than it needs to be. The game is not over yet, so you have a choice, most people are afraid of the arrow of time, you don’t have to be.

How have you been squandering your time?
By eating bad food and wasting most energy, so I was unconsciously watching bad movies, instead of eating healthy and studying.

What or who could you be embracing that you have been procrastinating seeking out?

What are you going to do to slow down entropy?

Step 30: Peter Drucker, the Cluttered Attic and the Invention of Rules

Managing oneself; remove disabling ignorance.
There are unknown unknowns; there are things we know we know, things we know we don’t know, but there are also things we don’t know we don’t know (or you think you know, but you really don’t know; that’s disabling ignorance or invention of Rules)
Only a few best scientists REALLY understand the theory of relativity.

Examine your own life; what are the things that disable you, where does the ignorance hold you back; Warren says you should let go of one great idea/year.

Thinking sport is mindless limits you to not enjoy it, and it’s ignorant to think so, it plays a huge role, it’s a display of coordination, strength…

Thinking you shouldn’t learn from billionaires if you don’t want to become one is a disabling belief; you should learn from them. The wealthiest people have the least amount of rules, the poorest have the most rules like that.
“The mind’s like an addict, it get’s full.”- Sherlock

These made up rules clutter us, so like Warren Buffett, remove it from your life completely. You don’t need convictions, you can have them, but don’t have ignorant ones.
Convictions lead us far away from the truth. A lot of things people believe turn out to be ignorant.
In the 50ies world was so ignorant they have colored bathrooms, that was 60 years ago. Ignorance is a condition of human experience that is only removed by careful operation.

The world was not as complex before, and there was never so much information coming in your mind, so many things you needed to unlearn. There was no exterior stimulus; advertisements, TV… you were ignorant because of lack of knowledge, now there’s too much.

Now we’re ignorant because we think we know too much because we think the rules work. This is the root of all evil and problems. People fight over space, resources and at other times people fight over “holy land”- they invented a rule that this land is holy.
No physical thing is holy, you make it holy; beliefs and ignorant convictions.

Jim’s dad got the rule “one apple a day keeps the doctor away”, but what if his dad got one word wrong in that rule? Change to candy bar; his dad would not be as healthy, that’s what happens to most people; dig out all the rules and challenge them; spirituality, religion, morality… Don’t just decide because you grew up around, which is the irrelevant factor when it comes to accuracy of beliefs. If you were thought that 1+1=3, you have to reject it, even if your family, friends, spouse…everyone around you believes it’s true.

Common areas are the way you critique other people; in sports, music (you get a lot of inaccuracy- if you feel very deeply that movies and music are dumb, go deeper, ask why 3 times- maybe there’s something fascinating to learn there, don’t be disabled).
One of the biases is consistency; you commit to a role and follow it blindly; that’s dumb forever. Take lessons from that; why are we attracted to that? It’s not so stupid, there’s a pattern there, remove that rule, be wiser. A lot of music sounds the same, but that’s what our brain wants.
“Who cares if I smoke and drink, I have to die of something”, you’re not supposed to kill, but plants are alive too, they respond to stimulus.
Maybe plants scream, but we can’t hear it yet. When we cut grass we think it smells good, but maybe that’s how plants communicate.
“Maybe the rule is you have to kill to survive.”- you always kill something, your house stands where there used to be something alive.
Why is this wrong? (3x) Why do you believe that, is it true?
You need sugar!- well, the body can convert many things to sugar.
Is it right to abort, gay marriages, politics, diet; step and rise above morality.

Go deeper on long-held assumptions and beliefs.

Be better at arguing the opposition, before arguing about something. That gives you the right, to be a believer (not ignorant one). Challenge everything, the mind is an addict.

“I’ve never met a man who was less concerned about making a mistake”- friend talking about Sam Walton
We’re constantly scared of somebody laughing at us when we make mistakes, who cares! People are so selfish, you might change and they might laugh for a second, then they’ll go back, they won’t care, they’re busy with themselves.

You can’t believe how many assumptions we have just from growing up; even with what we wear; expand, read more, travel to places that are very different, be a host family (will expose you to outside opinions).

What is a belief that you held very clearly for a long time that you now realize is crazy?
Thinking that whatever I want, the exact opposite thing will happen which was completely wrong.

What is something that you believe that you could take the opposite side of?
It’s important to get along with everyone, at least to practice social skills and building rapport, if someone gets along with a certain person, then it’s possible and I should do it as well, bring out more parts of myself to the table.

Write out an opposing argument to something you believe.
Money is hard to create, and you should get a “stable” job and stay there because you never know what will happen.

Step 31: Delegating to Shalini & Sam Walton’s Over-the-Shoulder Style- how to manage people

“The man who can manage men, who can only manage things, but the man who can manage money, manage all.”- if you can only manage things (manage machines- you’ll make less money than if you manage the people who manage those machines), but investors have most money.

Learn how to manage other people, and after that learn how to manage money. Everybody needs to learn that, wherever you find yourself, your ability to form allies, groups and put yourself sometimes in charge or below somebody who’s in charge, yet you will always find yourself in a place where there’s a need for management, and it will be most important.

We can use inversion; how do you make people not do certain things?

At every turn you will have to manage people to treat you in a certain way. Controlling people in a positive way so they make an outcome that you want to happen.

Delegating to Shalini (business books are big on getting an idea and getting other people to do everything, but that’s not how it works- most of these people had an active role in their idea.)

If someone does something to you that’s bad, than the first time it’s shame on them, but if it happens twice, it’s shame on you (if you don’t manage the situation, if it’s not in your best interest).
You will be poor if you want to spend 4 hours/week working, and other times waste on the beach while you leave work to other people.
Shalini was an outsourced worker, if you just leave her do the work, she will probably take advantage, you have be there and get some opinions first, have a little bit of knowledge and insight first.
Change the oil one time, you don’t have to master anything, but know generally how it works.
If you’re going to live in a house, do the chores by yourself first, on a farm everybody knows how to do almost anything there.

This only apply to things that are important, that you do often and are integral to your life’s success. You can still go to a doctor, you can open up a book, and understand a few things, so you’re not delegating to Shalini (to people who have their own interests). No one has that much interest in you as yourself, don’t expect that from other people.
You need to know that if somebody needs 40 hours for a 5 hour project, something is going wrong.

Don’t micromanage; at every moment telling everyone what to do, but do like Walton did, look over the shoulder; let people work, but every once in a while peek over that, and have general understanding, so you know what you’re looking at. “Trust, but verify.”

“You get payed in proportion to difficulty of the problems you’re solving.” Every above average individual wants to rise above, and it’s not that hard if you know a little bit about everything around you. Take an hour to learn about bathroom replacement, fixing cars… Don’t act like an expert, that’s an air of the “dilitont”; knowing just enough to be dangerous.

What is a nightmare story where you delegated something and didn’t look over the delegated persons shoulder?

What are some things that you need to build basic every day life knowledge in?

In your primary career, what is something you are delegating without enough knowledge? And you are going to commit to get more knowledge?

Step 32: Slot Machine Probability & Chasing the Mirage

If you’re off by just a little bit when you’re shooting for the moon, you’ll be off for 1000’s of miles.

When you’re 15 you think everything will be great, but 20 years later, did everything turned out exactly like that in the 4 pillars?
Maybe the philosophy is wrong, maybe we had false convictions, we felt something strongly, followed it blindly, but it was not correct.

English soldier had the chance to kill Hitler in WW 1, but couldn’t pull the trigger, because he had arms up, so Hitler thought he was sent from God to do his work, he was deranged, he took that as evidence, that something larger than him wanted him alive to fulfill the purpose.

As much as we like to point finger to other people and the way they’re wrong, but look at yourself, throw away some of your convictions like Warren says.
We all learn from wars, if we’re great is because we’re standing on shoulders of giants.
Most of us are chasing Mirages (imaginary place, you think there’s water in the desert, but there’s none.) We need to know things, but in the past everybody was certain something is true; it’s OK to have slaves, certain the Earth is flat.

We might not have these false convictions, but if we’re not careful, 100 years from now people will look at us and say that we were sure about something that was not true.

“Try live for a week with less convictions, and more investigation, the world needs less opinions, and more observation.”

Instead of being sure of things (wanting to date somebody, follow that diet, quit the job and start a business…), first understand that it’s not black and white, you’ll not figure it out exactly.
You’re never going to know it exactly, have the ability to create two opposite universes; one keeping your job, and the other one opening the business, since that’s not possible, because we’re not big enough it leaves us with uncertainty that you need to accept.

There are two slot machines that represent two choices, if the left one takes 10 pulls to win, and the second one takes 20 pulls to win (random), which one will you choose? The first one of course. But sometimes in life, you have to make a choice, but sometimes in life you win on the first try with the second slot, while the left one doesn’t win; you did the wrong thing and you won, make sure you don’t get confused in that. People do that win politics, diet….everything; they point out the right slot and say: “see, that one won.” but they’re incorrect, so even when you’re losing it’s still better to stay on the left slot machine.

There’s nothing certain, but figure out which diet or which girl, which business is the left slot, while you’re being paralyzed by black and white, wrong and right thinking. In the world of uncertainty you’ll have a hard time bringing certainty into all things.

This is called Epistemology; how do we know that we know something.
Without delusion, and blind spots and without saying “but it could work with this person), you have to go with the numbers. Especially in dating people are chasing a mirage, it’s a dangerous game; “maybe she’ll change”. Slow and steady is better than trying to be cool and going for bad decisions.

See clearly the chances you have, step out of the cave (shadows are not real humans), there are times where you’ll take big risks, but not unnecessary ones.

This presupposes that you might do the right thing and still not get anything, it’s like being little kids saying “mom always rewards me when I’m doing my best”, you could put your time in, do everything, but no one acknowledges you, you don’t get anything; but know this- building skills, getting better and better will always be a good slot machine to bet on. Doing it long enough, that eventually that somebody will find out what you did, and your life will be better.

But that’s why we love getting rich quick schemes, because you could just push a button and win a lot, but you won’t! You have to give the world time to catch up, doing it over and over.

The “if” poem; stick with it!

What is your thing that you have been able to stay with past the 18 month plateau?
Knowledge, learning and implementing, building good habits…

Whats an example of something you gave up too quickly on?
Exercising, but I’m doing it again now, living by example.

What is the clear path that you know you should take but have not taken and what is your resolution to get there?
Continuing to study, learn and teach other people.

What is an improbable “horse” that you have been betting on?
Sports betting; it worked short-term, but I’ll stick to what I do best.

Step 33: Teaching Pigs to Fly & Pushing on Strings

You have to have application; “you have to gain knowledge and then apply it.”

You can’t teach pigs to fly and it bothers the pig, and you can’t push on the string, you have to pull the string.

There are people around you that are doing something that is not of their or yours best interest and must change. You can try to teach them.

Pigs are people who don’t know and don’t want to know. You must separate pigs and innocently ignorant into two categories. Don’t put them together. Pigs are to be avoided, you can’t teach them anything and it will bother them, they will bite you.

Pigs will eat the pearls (best knowledge that you acquired), and then turn out on you; they will get mean, and be careful not to think that you shouldn’t teach anybody anything because of that, just don’t teach pigs, just put them in categories, it’s not judgmental, it’s just reality.
I’m innocently ignorant, and I teach those people, while pigs will use time, energy and opportunity cost they will take, and even leave you at the end.

You may want a million dollars/year and read and study more, but it’s like a string- you can’t just push it, you need to let it come to you at times, you can’t always conquer, sometimes you have to seduce (Voltaire)- not all things can be conquered, let life come to you- but there’s a fine line when to persevere, and when to quit.

There’s a fine line between impatience and over patience, I don’t know where it is, but I better find it before my dreams die.
Serenity Prayer; accept things that are unchangeable- some pigs in life, some strings that can’t be pulled.
You have to be wise about this, know who is who.

A story about pushing pigs that didn’t want to go anywhere, and they squeal- people are the same, we’ve all been pigs, and we have to come around to it.
Teach others and leave pigs to have so much pain (not feeding pigs), so they will naturally come.
If the reward is in their old thoughts they’ll not change, you have to change the reward (feeding pigs on other location so they come there). They need pain and discomfort.
Pay people on performance, or they’ll not try hard.
Every year remove one person, some people will not align with you and there’s no solution. A model (ultimate pick up artist) has 50% success rate, even him! Fire people, let people out of your life if it doesn’t work out, who cares. Not too quickly, don’t burn all the bridges, know the difference.

What is an example of a person that is never going to come around and be able to be taught?

How are you going to go about cutting them out of life?

What is an example of you pushing on a string?

What do you think you need to do to get the wisdom to know the difference?

Step 34: Bill Gates & The Ten Dark Years- overcoming the media cognitive bias

4.9 billion web pages; we’re surrounded by media everywhere, also stories, inaccurate mindsets, so we think we have control over our brain, but that’s not really true.

Riveted (Jim Davies)- you’re being entertained, but getting messages at the same time. You get all sorts of ideas based on that, you’re even dressed how media tells you to dress. One way of the other you do that. We will never be able to completely detach from our senses.

People forget the story of Bill Gates, our brain is not adapted to go backward very well, especially not about other people. Every media is telling you about Bill Gates today, they don’t tell you about him before; started at 12, and for more than a decade he disappeared from the map; he locked himself in an office and built the software. He never took a day off, which is 3650 days without resting; the 10 dark years- Picasso’s best work was developing for 10 years, Mozart, Beethoven…their best work took 10,000 hours.

From Alexander the Great to Aristotle, everyone believed you’re not equipped to know how to live and you were supposed to learn it.

Those things you don’t learn young, you’re doomed to learn at some point, or even worse, never. One type of people conquer the fear, the second type suffers and dies from it. Some people learn how to live, some suffer and die.

Even Kobe Bryant put his 10 dark years, from 7-17 until he signed the contract, Jordan started at 13 (wanted to play Baseball at first), put in 10 dark years and at 24 he dominated.

You see how long it takes, but when you go to media they tell you in can happen quickly, but a fence that is built fast, falls down fast. When it comes to long-term 4 pillars goals, it takes time. Even in romance a lot of smart people speak about companionable love, you have to go through things with them, that’s why it’s important to get old friends back, people you already went through the 10 dark years.

No matter for how much time you go to gym and practice, it still needs time to build muscle memory and strength.
Media lie only shows you the end result, so your expectations are too high, because you didn’t put in 10 years, so either with business partners or dating, you need to lower expectations for now.
Go through your life and see if the expectations are too high short-term, have high expectations in the right time frame.
“The temptation of giving up is the greatest right before you succeed.”- you’re about to quit, but you need to stay a little bit longer. Give it time to reach that level.
Unrestricted growth is called cancer for your buddy. Don’t watch TV, or even YouTube. Read biographies instead.

What is an example of something you have had an unrealistic time frame for health?

What is an example of something you have had an unrealistic time frame for wealth, love and relationships, happiness?

What is a more realistic time frame for these goals?

Step 35: Ignoring the Ninety-Nine, & The One-Tenth Rule

Ignore 99/100 people, but when you find that one person, do everything they say. What’s natural to us is to be democratic, if you have 10 friends you ask for advice, you would listen to majority, but what you REALLY should do is listen to that one person that knows, you begin to listen more and more to them as they stand the test of time, until you do everything they say.

Narrow down the books, the small percentage you should read from all masses.
Stephen Hawking narrowed down science, he may now know how to be social.

Tai is not suggesting that one person should be your mentor, but the ratio should be at least 1 in 100. Even when it comes to books you should ignore most of them, but when you find those few books, read them over and over.

You have a choice between listening to a person who had several successful businesses and a person who read 2 articles and written one. They might be right, but the odds are low. Be elite when you choose who you let into your brain.

Every extreme has another extreme; killing could also be good.
Employees influenced in decisions of their bosses, they should learn from the experts.
You can end up dead if a brain surgeon or your buddy runs an operation on you, but the odds are better in one case. People should earn my trust when it comes to me listening to them.

You don’t have all the time in the world, and you don’t have the time to listen to anybody.

I will probably have 1/10 of the skills that the person I’m learning from has, that’s why you have to study from the top players. That’s why we’re talking about billionaires because they will still be 10 times better. If I learn from my neighbor who’s pretty good, 10% of that is pretty bad.

Philosophical changes are the best, they’re effortless once you escape the grip of your mind. They don’t take a lot of time, just get away from the stubbornness.
Humans are not very good at ignoring if someone screams as you, your ears have no choice, they will listen. You have to be pickier about who you let into your space.
Humans talk about other people 80% of the time, mostly completely irrelevant to you, cut those people out- if you feel weird about spending time with a person cut them out.

Keep in mind that the enemy of great is good, Tai calls it the good life, but it really means the great life. 1-10 rank your 4 pillars; average those out, and that’s your life and that’s what you’re going to remember and be remembered for. Most people live a 5. Throw the average things out the door.

Be careful about sources of information you’re taking in.
When it comes to health, wealth, love, happiness, who are you listening to that should be ignored? That’s average or lower…bad slot machine.
All the family majority of friends.

When it comes to health, wealth, love, happiness who are you going to start listening to?

Step 36: The Sucker in The Room & The Lollapalooza Effect- use cognitive biases.

Everything happens in the mind first, even if you want to move a finger. You will stay in the state of poverty in every area if your mental habits are poor.

“If you’re in a room playing poker with a bunch of people and after 30 minutes don’t know who the sucker is, you’re the sucker!”

Nature of life is competitive, there are forces trying to take advantage of you. You must take control (doesn’t mean you always have to be the boss) if I don’t love me, who will?
Take the responsibility for that. By you making a conscious decision of not being the sucker, it doesn’t mean you won’t be the sucker; 90% of the mind is unconscious.
Someone’s always wanting to persuade you. You get about 2000 ads/day, even on clothes.

An average young person gets 8 hours/day of media exposure (including YouTube ads). We think we’re just ignoring them, but most of the mind is below the surface.
You have 25 main cognitive biases – Warren Buffett and Charlie Munger never go to an auction; there’s a person on stage (authority), going once, going twice (scarcity, urgency; fear of losing), you’re competing with other people (social proof bias- everyone’s looking forward, I want to look forward), reward bias (most powerful- they’re selling something you want, if you miss out, it creates pain). All of these things create together Lollapalooza effect; we can withstand one cognitive bias (maybe authority), but what if they throw other things in which creates a force too powerful, that hits you all at once, and it’s too powerful for the human mind. It’s not something you can build willpower for.

You think you have enough will power, but you don’t; there are all sorts of media systems, value systems, social conditioning… Buddhism is built around that; “if you do that long enough you can detach from the senses”, maybe a few people have done that, but they’re very rare.
News are full of biases, they get paid for ratings, they don’t give you information for the goodness of their hearts. That’s a corporation trying to make money. You shouldn’t have a problem with that, just like you shouldn’t have a problem when you’re playing poker and somebody else wants to win a game of poker. You can not eliminate competition, reward motivation of corporation or individuals. Don’t try to realize who is trying to take advantage of you, just assume everybody wants to take advantage of you, there are lots of bacteria inside you right now that could kill you if your immune system wouldn’t protect you.

They may not want to do it directly, but they have their own goals, their own life to care about. So you can’t get angry at them for that, just stay away if you can. You don’t intentionally expose yourself to bacteria, but also build the immune system for your mind.

So avoid auctions, media, advertisements and strengthen the mind- use cognitive biases to empower other people to make better decisions. Also realize how competitive the world is, put everything to the test because if something is gold, it will never be destroyed in the fire, while other impure elements will get burned. The World is not divided to good and evil, that’s good in movies only. The reason for wars is competition, they’re worried they don’t have enough raw materials. We are willing to make other people suckers, we are selfish.

What is a time you have thought everybody had your best interest in mind but instead you were the sucker in the room?

What is an example of you being persuaded, and what was it that persuaded you? (know what works most on you, and what biases don’t)
What do you think about the world not being so “black and white?”

Step 37: Why Restaurants Fail

When you look at business in general and life in general; to make a million dollars with restaurant, start with three million dollars (above average failure rate, losing money). But why? People eat food, so the market is huge. We might say it’s too much competition, or it costs, people aren’t loyal…

Tai is not pro or anti college; like Aristotle says it’s easy to be angry, it’s hard to be angry for the right reason, at the right time…
To just go or not go to college is an easy brainless decision, it’s the right time, the right place…
Most people that go just because of friends and because everyone else goes spend $80,000 that they will remember for a long time, but don’t remember anything from the classes, they lack focus and waste 4 years, so it’s a poor decision.

Production: Land (in the modern world it’s connections, who you know; not what you know, it’s who you know), labor (your skill and skills or your team) and what everybody forgets- free cash (capital) available to invest.
That applies to your body as well (who you know, what skills you have and capital)- people would complain that organic eggs are double the price, but would spend money on Coca-cola that’s more expensive than water and destroys you.
This applies to social life; who you know and where you are, being interesting and persuasive and lastly you have capital to travel.
Even for happiness it takes some skill, capital and environment you’re in.

One of the dangerous is missing out on 1 or more of these 3 things.
If you objectively have the advantage, use it; if you’re tall, play basketball. Spend more time working on your advantages. You can’t build on weakness.
The more you learn, the more you earn, deserve it. Build your skills 95% and above, and raise capital as well, but be good with the money you have right now- the difference between stoic and epicurean.

We can’t compete with Warren and Charlie that have money from investors that’s worth $300 billion. Warren knows everybody important, he can call the president if he wants to, reads for 77 years on investments and has about 40 billion dollars in cash (doesn’t want to rely on kindness of strangers).
But Warren doesn’t anything about internet, so from this point we’re not competing with him anymore.

It’s not just about me being good at something, it’s about me being good in comparison to other people, costumers have a choice.

In what you are doing now what is your land advantage?

When it comes to labor how skilled are you?

Do you have cash or access to cash to grow your dreams?

Which one of these three things do you need to work on most, and what is your plan?

Step 38: Throwing Idiots to the Crocodiles

Bounded rationality says we have unlimited choice at some level (restaurants)- which is overwhelming. So you say you’ll just look at the restaurants that are 1 mile from your house. That keeps you sane.

When it comes to social life, I still have to put some boundaries. Choose what type of person you want to be an ally with, and what people you want to compete against (Will Durant’s books- competition). It can be healthy competition, or sports competition also. If you need it or not, you’ll still have it, even against Nature.

Let’s do the inversion; who you shouldn’t be around- in business you want to compete with a bunch of idiots, and there’s a large supply of them (Charlie- one kid was always better in math, so I switch the subject).
Try to find a category where not every genius is in, pick niches in an industry. This does not apply to science.

In Economics there’s no really long-term thing; if there’s a huge profit, competition comes and lowers the profit, by doing a better job, being more efficient and the costumer wins.

Have comparative advantage; if you live in Mexico you want to grow oranges, not apples that need winter to grow. Canada doesn’t have advantage to grow oranges, so they grow apples instead. This can make a world a better place, everybody makes what they’re good at, and then they trade it, and net amount is higher, because of it.
Ask and it will be given to you, seek and you will find, knock and the door will be opened; if you don’t know what to do, keep doing that. Don’t give up too quickly.

The crocodiles are a moat around your castle, so the other people don’t steal it. If you’re very good at land, labor and capital they can’t steal anything.
Get rid of distorted self-esteem people (some people are good people who accurately tell who they are, and they’re average and that’s fine, but don’t spend time with people who think they’re better looking, more valuable than they actually are, they’re distorted, also on the low side)
Be surrounded in accurate people, because people who have distorted sense of self are unstable, because they’ll always get different feedback than they actually are, and they bite you in the back.

Everybody at the end thinks they’re better than you, so if they think they’re better, but they get bad feedback, it creates neuroses and anger, if they find a chance where they can rise up on your expense, they’ll use it, they see themselves there and they want to get acknowledged.
That should be my test; accuracy, other people leave casualties and you don’t want to be a casualty. Allies should always be stable people, even if they’re not geniuses, build on loyalty.

The vows people take when they get married is something you can build on, old friends are better, that’s something you can build on, or you will always have to get new friends, new employees that you need to train over and over again- spend time with them closer and deeper to get to know them. Distorted think they’re already there or think they’re somewhere they’re not. Optimism is good, and being a little tough on yourself is fine as well, but balance must be established.

What is an example in your life socially where you have allied with unstable people?
Thinking just because somebody is older, than he has everything figured out and trusted him to teach me how to do it, when it turned out, it could be the other way around.

How can you adjust your career so that you working with your competitive advantage (competing with idiots)? What are you advantages? I already have that since I’m associated with great people, and working very hard I can provide a lot more knowledge than most people that are talking about same things over and over. I’m a continual learning machine.

What new allies do you need to go out and make?
I need well connected people, to teach me social skills and provide me with great people already, so I can expand and get people to know me faster, and mentors who are 10 years ahead of me and more successful then I could ever imagine myself to be.

Step 39: Alienating the 82% With Your Messy Message

Most of us are hypnotized by wide variety of choices; they’re not really there. You’re not really good at that many things.

In any thing you do, if you have 18% of people that see what you do and get highly engaged with you, you will find everything you will ever need, you don’t need a billion people, but the odds are that you will fail. Most innovations were creating a small niche, that eventually expands; there was not a great need for computers, but then it expanded into something huge, while first he thought computer business will be 100 million worth industry, Microsoft is worth 100 billion alone.
80/20 is an overused principle

18% want more information, buy from you… even McDonald’s has 10% over the industry and it’s a multi-billion dollar company.
Start with solving small problems that expand to more people.
Early adopters/visionaries, then you have to cross the chasm and reach other, larger groups of people.
There seems to be unlimited things I can do with my life in mirage sense, but if you want to succeed, there’s not a lot.
Be OK with taking a small ground, don’t talk to everybody in social situations, first focus on 18% of the people.
Don’t be afraid to go so strong on those people, that you alienate the rest, not everybody will like your personality style, and if you try to be liked by everybody, nobody will like you. Be yourself. Even in politics you don’t need 100% of votes, your goal is not alienation, your goal is focusing on 18% so much, that other people naturally feel alienated and fall off. And that’s scary for people if you’re dating, for happiness… have a little bit of a Renaissance man feel to you of course.

An athlete who got cancer; “make your mess your message.”
Add to destiny the part of finding your messy message, what’s the story of your life?
Jordan; unaffected by his struggles, having convictions that good things are meant to happen to him. He always believed that the next shot will be the one that’s going in. Most people don’t believe in the inevitability of their success. Life is an aggregation of disappointments that were given to me.

It appears you have a lot of choices, there are 7.3 billion people trying to become wealthy, so if you don’t do something unique to your story, you’ll never be quite good enough to stand out from the crowd.
Nobody wants to listen to anybody who’s not at least 95/100, nobody has songs, or audio books from average people- expertise is built around focus.
You die because you think there’s water there, when you think you have unlimited choice.

What is the 18% you are going to focus on (niche)?
Building lasting constructive relationships that will bring everyone up, and continue to study all the major areas and evolve as fast as I can.

Who have you been trying to please that you have not been able to please?
People that are actually not as successful and not nearly as intelligent as me, but have inaccurate perceptions about themselves and just give themselves social status that they clearly don’t deserve.

What is your messy message?
Born in a broken home, not knowing anybody who even would know anybody who would have either of the 4 pillars of the good life handled and am now trying to escape social conditioning and learning as quickly as possible and be the mentor that I never had for other people.

Step 40: Practical Pessimism, Paris Hilton’s Grandfather, & Contemplating the Downside

In the world I will be continually bombarded by 2 schools of thought; people that are not really thinking a lot (poor me, I’m stuck, nothing will get better), the 2nd one is the power of positive thinking (the secret- which is incomplete), evidence shows that neither of those is true.

Practical pessimism is what works
Conrad Hilton built the Hilton hotel chain. There was a point of his life that he considers the turning point; he picked up the Helen Keller’s book about optimism and he was struck with idea of having the optimism, seeing the end game ahead.
During the depression 80% of the hotels have closed down, people had no money and as Warren Buffett says when the tide comes you see how’s swimming naked; he was expanding so fast, it was hard to keep any money in the bank, so when costumers stopped coming, hotel after hotel disappeared, he had to close them down, he went bankrupt.

He told the milk man that he will make it, but he can’t pay the milk now, but he will pay them back later.
Most people are superstitious, while others talk about what could happen and prepare for it. The takeaway is that there’s a certain necessity for faith.
When Derone Williams had 0/9, Kobe watched the game and said I would never stop throwing like he did, I would either get a lot of points, or shoot 0/30.
See the future before others do, but don’t be delusional about it (American Idol). Get feedback from enemies, strangers…

Practical Pessimism is the tool that gets you to the optimistic goal. What will get you to your goal is not optimism. As you move toward optimistic goal with pessimism; “I prepared for the worst every day, and I’m happier for it.”
If you don’t want bad things happening to you, prepare instead of not thinking about it. You must contemplate the downside.

Learn more, develop more skills; do everything possible to get to the place where you contemplated the downside before it hits you in the face.

I will have a lot of optimism to reach my long-term goal, but be very pessimistic right now, because I won’t reach it if I don’t expect the unexpected. Most people get against the odds by not preparing financially, by not preparing with health.

Which imbalance side have you been on, pessimistic or optimistic?
I’ve done it reversed which is not good; I always hoped for quick results, but was pessimistic about what will happen 20 years from now.

What is the root of that imbalance?
Hanging around with the wrong people, expecting quick results in anything I do, but thinking that world is a dark place.

What are you going to do differently?
Reverse it, realize that things won’t probably work out perfectly right now, but in the long-term they will

What is your optimistic end goal you are going towards and what could go wrong?

Step 41: Sam Chupp & Making, Watching, Wondering

Amish- group of people that came from Europe that lives the old-fashioned way; they’re not different that everyone was 150 years ago.

3 types of people; make things happen, watch things happen and wonder what happened.
3 modalities of life (you will move to different modalities in different areas of life, Casanova’s chameleon); default modality of most people is wondering what happened. Ask people things to prove this- they don’t know anything around them.

The wondering state is easy testable.
This is about the mindset, the spirit; I’m somebody that’s always curious. You must either participate in the conversation and you’re meeting people, or laying back and listen, learn- that’s OK.
All that people do is “pass time”, you want to live instead.

If you don’t know things, you won’t be impressive; you’ll be talking to someone who can change your life, and they will notice you’re not interesting and not do it. You’ll go through life in a haze, not even knowing what you missed out- like attracts like.
You should get pleasure from just knowing something, that’s the difference between us and animals- they don’t learn, and that’s why they don’t create the fire.
“Lord of the Rings”- that should be a movie! Do the inversion, what would make you an impressive person? The more you move up the chain, the harder it is to impress people, they’re making things happen, and they’ve done a lot.

“I’m not a technology person”- that’s just a rule you invented, now technical things around you. Be a rule breaker- click every button you can. There’s no reason one gender should know some things more then the other gender.
Become more interested on physical things; how the gravity works, how fire works…also on biology (how protein, fats…work on your body), watch your body more and make it happen.
The fourth thing is social interactions- why do people fall in love, why men put on belly fat (3x why)
Money- know about it; ask 10 questions on taxes.

Know about intangible things; music, art, happiness.
(book) The story of the human body

What is something you have always been bad at being in a state of wondering?
Physics, chemistry.

What is something that you have been good at making or watching? Teaching concepts, abstract things, general ideas that most people don’t know.

What will you learn and focus on most?

Step 42: Donuts, a $250,000 Check, and General Eisenhower

25 main biases that causes us to make mistakes.
(movie about avalanche)- the husband hates himself for not having courage, everybody thinks he should have known better, but did it anyway, so what are the criteria that followed and made you do this stupid decision?

One of the biases is called misweighting.
Assistant got the donuts, but not the check (“Oh, maybe I’ll do it tomorrow); you can’t take priority of donuts over the check.
“You can get anything that you want, but not everything”- and certainly not everything at once.
Develop the ability to prioritize your life.
The Rock works out and runs, so he’s already done everything before 7 am. It’s not just about yourself, other people will push you to do other things.

Our brains are fairly decent at planning and realizing things; if somebody bumps into me and I punch him I may overreacted and he didn’t do it on purpose, so the whole crowd could go against me, but if somebody does something on purpose you decision may be different- that’s a game theory, it’s a simulation (if, and)- you have to prioritize.
Don’t have the donuts prioritization. We’re made of energy, so knock down the hard things in the morning, so if you have something hard to do jump right in and it’s almost done.

Procrastination is the main reason of not prioritizing; it’s a little bit harder to do some things, so we rather do things that are easier all the time.

Have a little list and change it every day- another bias is commitment/consistency. The mistake of doing something else is as bad as not doing it at all. It is not easy to do first things first.
What are the 3 things you’re going to do today? Ask yourself is this as important as I thought it was and secondly, what’s now more important?
Get excited by change- there are those who conquer the fear, and those who die.
Do not be driven by others agenda, unless it’s the law of physics (their agenda is to read book from cover to cover). Priority is to get good ideas in head, but need to do other things as well- so I may only read 12 pages and get a golden nugget.

Don’t be driven by rules that are imaginary. It’s better to read 10 books and get a golden nugget, then to force myself to get through one book if I hate it.
Don’t buy donuts before you pick up a check, and the priorities of 4 pillars will constantly change.

What is an example of something you recently misweighted and what were the consequences?
Learning something that is not helping me at the moment as a main thing, instead of building my business faster and get that part handled.

What are your four simple things in each of the pillars and which should you do first?
Health- run for 20 minutes, do pull ups and push ups, Wealth- create a lot of YouTube videos for people to see, Love- get 5 close friends that I consistently talk to, Happiness- meditate daily, reward myself for a productive day, stop at whatever I’m doing and just be grateful for being alive.

How do you need to alter your day so you do the most important things on your list first?
Record content as the first thing in the morning, outside when the sun goes up.

Step 43: 20% Weird Factor, the Cabbage Mind, & the Treachery of Scoundrels

Of all the ways that people feel happy, the highest return is interacting with other people, and the way you do that is what will make or break your life.

Hanging with people that are more than 20% weird will not be good for you.
(the anti-social guy that disappeared from all the deals and Tai never heard of it again)
Don’t hang out with people that bite you in the back; that are weird and insecure (Jesus guy).

One type of weirdness is great- inventors, creative types, and everybody is weird in some way, but a lot of these things combined is not good.

Also stay away from people that have Cabbage mind- the only reason they do or decide on something is because their mom does the same thing. If there’s a reason or a story of why you’re Christian, or liberal than that’s fine, but just being that way because that’s the way it is or your uncle said that is wrong. Avoid too strong decisions on things you don’t really know- strong unfounded beliefs; that’s a sign that their mind doesn’t work properly and they don’t want to admit they’re wrong because they’re insecure and think it makes them look bad.

Everybody’s different, somebody might only be able to tolerate 5% weird factor, some can handle 30%, but if they dress weird, eat weird and communicate weird, you may want to consider again. Normal people may not be always better than weird, but the odds are better.

Einstein smelt really bad, that’s a weird factor, but sometimes that guy is a genius, mostly not.
Know that I may be a little on the far side; not allowing no difference (marry somebody different, you already know yourself), you can’t be well rounded as a person, but you may be well rounded as a team. Find your middle ground. How much insecurity do you tolerate?

Take a person that comes to mind that is critical to your business, what is their weird factor, 0-100%?

What is your weird factor?

How are you going to deal with the insecure people in your life?
I coach them, I help them.

Step 44: Six Pack of the Mind

To change the world, you have to change the mind of people, to change that, you have to give them curiosity.
The reason we have hard times is not just external things; not just accidents, your boss, diseases- they affect you (war, violence, divorce), but each of these things begin with our mind, and there are 25 cognitive biases- things that make us make mistakes. The way our brain is wired is not very effective.

47 days on the boat without food- controlling the mind.
First things first- six pack of the mind
Misweighting- are your thoughts aligned with what’s needed most in your life right now, or were you distracted about what a stranger thinks about you, what you’re going to wear, about a song…watching TV that has nothing to do with your life?

Instead thinking about how to build skills, becoming sharp, learning a new language… how many minutes were spent this way?

Elliott focuses on how he could have a better relationship, how he could have better health, when taking walks listening to fascinating books, having a non-job, investing in friends, has rituals… he has priorities, he precooks his meals. It’s a battle every day, but reward for pulling it off is great- most people are penny wise and dollar foolish.

Use memory to benefit a purpose, don’t use it to know every celebrity and to whom they’re married to. By knowing exactly how much the gas costs you may save a few pennies, but how did you spend majority of your money? Start at the big things.

Misweighting bias is in every person no matter how smart they are; multimillionaire focusing on choosing cheaper pencils and saving $15/month. It took him 30 minutes and energy on that, think about marketing that you spend $50,000/month on. The same amount of energy and time is used, but the difference may be $10,000/month; look at the opportunity cost.

The new way to think about is not saving $2, but thinking about where you can save $1000.

Cutting coupons (penny wise), but spending $50,000 on a pool that nobody uses (dollar foolish). People spend money on shoes, but not buy Poor Chalie’s Almanac.

“What are you talking about, you want me to spend money on books?” A book that has everything that one of the smartest man in the world learned in 40 years, but instead buying shoes that aren’t worth anything in a year.

Most people instead of doubling down the best friends and alliances, they treat everyone the same. People feel weird not reading through every page, or watching TV Shows that everyone else watched; why wouldn’t you rather worry about living a terrible life?

“People are worried about all the wrong things.”- they worry about some exotic disease killing them, while obesity has about 1000 times more chance of killing you. How about you saying that you don’t want to eat processed food, be dollar wise.

Write out an example where you have heavily misweighted things?

What is an area that you have under invested in?

Think specifically in one area, how much time each day are you going to commit to prioritizing that area? Add a list below for today’s priorities.

Step 45: Bone Thugs-N-Harmony & The Tyranny of the 1st & 15th-

The vast majority of people’s lives is dominated by money. Most people just think in the future about the next payment for rent, car, paycheck; that’s scarcity and not having financial independence, days blur together when you’re free, because you’re not worried about certain dates in the month.

The simple way is to change how you understand money, the tyranny (“this is an inevitable part of life, can I scrape by my rent?”), what is the opposite of monthly bills?
The solution to everything is income, and minimizing costs.

Every person wants to rise above (extraordinary)- how do I create income that’s not one time? Income must turn into clockwork, just like expenses already are.
If you grew around people that live from paycheck to paycheck, around people that eat fast food, that’s your 2nd nature, you need to change the understanding and change habits, or you’re more likely to do like them.
People used to take money, warriors had money, then explorers had money, then kings had it (you had to be born or you were never wealthy- not many chance of advancement), then banking faze, families, corporations…but now it’s a new time; investor/entrepreneur is what you need to do to rise above.

Having less than $70,000 will get you more stressful hormones, above that is financial independence, when you’ll not barely scrap by.

We live in the best of times; opportunities is above what you can even take advantage of. This may also mean you’ll have to read a book, while everyone else will be watching TV, not buying a new car, so you can have 3 new cars in the future.
Entrepreneur is a creative innovator that recreates the world in his own image.

In what ways are you under the tyranny of the 1st and the 15th?
I have expenses that I need to pay, I’m still in scarcity level.

In what ways have you adopted the old ways of making money?
Working for money, instead of money working for me.

What is something you can do right now to start making more money?
I can get more clients that I will help in exchange for money.

Step 46: Allan Nation’s 1000 Sheep and Not Doing it Small

Anything you’re doing to really get traction (impact) you have to have scalability; first Apple designed an iPhone (20-30 million), then taking the hard work that they did in the beginning and selling it to 25% of the western world; when you read, you read not one, but 100 books, with exercise the hardest part is figuring it out in the beginning, once you figure it out you test it and then scale it up to 6 hours/day (Arnold).

Wanting to have 50 Sheep on day 1 and you don’t know what you’re doing with them, and 50 Sheep will still not replace you main job and you now have to take care of 50 Sheep so you end up failing.
It’s one thing to go for 1 billion idea when they made a few million dollar deals, and there have been some exceptions, but statistics says something else; first attempt is hard.
But make sure it’s hard enough to make you exciting and not discouraged when you make it.

And if you have only 5 Sheep, don’t take it as pets and give them names, spending 5 minutes with every Sheep, because what will happen when you’ll have 500?
People don’t treat things as they will grow.
Even if you could remember 5 names, you’re preparing yourself for the time when you’re going to scale; you have to raise 5 Sheep in the same way as you will then jump right away to 500. You would put in the time to think out a system, so then in the future you can scale. It seems crazy to do all the effort for 5 Sheep, but that’s because it’s organized, manageable, so I don’t fail and burn out and can keep my income at my other job. Then it might take you a week or a year, but sometime you will have it figured out and you’ll say “I got it, I need 10 seconds to take care of 1 Sheep.” That’s realistic, you could go to 5000 Sheep with that system, and you would be able to quit your job; same for every area- exercise, diet, friends…

Set up a meal, organize, go small 10 minutes/day, but it’s all set up for me to do 20 minutes. I will not treat it as a hobby, it’s a miniature version of the real thing, all prepared for me to quit my job and do only this, but bigger. It’s all been tested.

If you’re able to be happy for 5 minutes, you don’t have a problem- blind person is blind 24 hours/day, so you just need to maximize, if you want to speak to a 1000 people, speak to 5, tell them to be a little rude, anxious… to test your reactions out, then go bigger.

It’s all about systems.
A friend didn’t like to go to other people’s parties so he made his own party and told 5 people to drink 1 person each, and over a year it grew to 500, and then 1000.

Tai gathered people for UFC fight on TV, and picked $5 for every person (rented TV), and when number grew, they moved to a restaurant of a person that needed promotion (win-win). From 5 to 40 (small), then up to 2000.

What is an example where you ignored this rule, and you stayed too small?

What is an example where you started with too many sheep and got burnt out?

What is a simple idea that you can start practicing with 5 sheep?

Step 47: The 5% Tweak, Nothing Janky, & When Good Enough is Perfect

“Make war with the multitude of counselors.”
Most people either jump into things and live the half done, sloppy, but it’s about volume and speed (new diets, workouts, but not keeping track, no systems for employees, but get stuff done, just do it), or not starting new things before you haven’t planned it out in detail, read 10 books about it, precise, but sometimes struggling getting stuff off the ground, having ideas for 10 years and still not getting started on them).

There’s a difference between a lion at the zoo that has food, but wants to attack people that look at him, and in the wild where he eats the weak animals, while strong ones stay; people have killed so many white sharks that other fish are everywhere, since there aren’t as many predators now.
So the lion is right in one environment, but wrong in the other one; it’s not the lion that’s the issue, it’s the context. You must stop feeling guilty for what you’re doing; you may not want to become the most extroverted, if you’re naturally introverted, you can refine a little bit so you have a little broader audience, but a lion is a lion, and we want lions to stay the way they are.

But if you find yourself in the realities of life, don’t be introverted every day in every situation that you find yourself in for the next 20 years; strengthen natural weaknesses. Lion is weak in water, and you will find yourself out of place. Don’t be so egocentric to think you’ll never find yourself in that kind of situation- not natural personality attitude.

As you work on refining yourself make a 5% tweak at the time; No hero (navy seals); focus on the 3 foot world when you’re climbing a 1000 ft. wall; you will find it hard when you look down, just look at the next rock to grab 3 ft from you.
Everything might seem impossible thinking in the future too much, just focus on this day, what will you do with your friend, girlfriend, exercise, diet; the hard part is losing first 5 pounds, first million… once you do that, it’s not as hard.

Bounded rationality; how much information should you take in before you start; begin acting once you have about 40% of available information.
Other people started too soon, not planning out.

Nothing Janky (sloppy office); not having it too sloppy, so the table doesn’t fall over, spend another 2 minutes. Do a little research, anything worth doing is worth doing right.
Do something, even if it’s wrong- that’s for people that get paralyzed, know yourself!
If you plan too much, say good enough is perfect.

What is an example in your life where you have been paralyzed by inaction because you were waiting to gather too much information?

What is an example of you not gathering enough information to make a good decision?

What are you going to do to be the lion in the right place?
Get more perspective.

Step 48: Michael Jordan Swagger & American Idol Syndrome- humility, pride, delusion

There’s two extremes in terms of me being confident (key component); as a tool for my brain to get enough faith to take the risks that I’ll need to take. When it’s used incorrectly, like money used by fools it causes tremendous loss.

Someone who achieved amazing results like Jordan was extremely confident, could come off as arrogant, but people who knew him said that they’ve never met a man more teachable than Jordan. His confidence didn’t sabotage his teach-ability, didn’t sabotage him finding the best coaches. He listened better than anyone else. Combined confidence with immense level of teach-ability.
Don’t listen to 99% of people, but when you find that one, listen to everything; there’s a lot of noise in the world, and you may find yourself listening democratically- that might work in politics, but it doesn’t work when it comes to listening- don’t give everybody 1 vote (don’t give 1 vote to an overweight person when you’re learning about health; when you find a person that overcame obesity and is now in shape, listen to everything he says).

Listen to the people that have what you want; if you want 10 divorces, listen to a man that has been divorced several times. You don’t have intuition to success yet, that’s why you have to listen to other people, because that’s how you will avoid delusional confidence.

Over optimism is the most dangerous human bias, that is arrogance. That’s all over Hollywood, people saying “I know I’m going to make it.” Why are you sure? That’s not a law of physics. Don’t be confident about the things that don’t apply to nature, laws of biology, physics, math…
That’s working against you when you’re trying to make it.
People who compliment their child actually harm him, because he starts to be arrogant, and starts to be delusional.
IQ only measures the capacity (like a glass), but somebody with a big glass might not fill it, while a person that has a small glass might fill it up and be confident, not arrogant because it’s backed up- Jordan backed up everything he said.
Magic Johnson is also confident, but also smart; wanted advice from people and while most athletes lose money, he is now very successful businessman.

The opposite of this is American Idol.
The syndrome is that they don’t hear what everybody else hears; it can be rooted in mom patting you on the back, not getting enough knowledge about who the good singers are, not enough practice and knowledge… don’t think you’re good when you’re not!

Delusion would be effective if there were no people, but you won’t fool people to buy if you’re not good or funny- or both. You can’t fool all people all the time, you might fool your family and friends (arrogance will fool some people; “I’m the best singer”), and a few people will say that you’re good since you were so confident, but it doesn’t work on more than 10% of people, and other 90% will boo you off the stage.
Admit you’re bad, find best teachers, and once you’ve changed you can say; look I was bad, I learned through mentors and trial and error, let me teach you. But you have to earn it first, to be confident then.
“Everybody wants to be a Navy Seal on Friday talking about it, nobody wants to be a Seal on Monday, when you have to do the hard part.”
On the way there don’t use arrogance as a tool to get there- even Jordan didn’t do that, he used the fact that he got cut off from the team as a motivation to get ahead. He admitted the mistakes.

Displays of faith in the process is OK, some people will be offended, but most people will see it as healthy confidence; “I’m overweight, but I read books and workout daily!”- that’s not bad.
What is an example of you being democratic in who you listen to?
In what I should do with career, religion and health.

What is an example of you going beyond confidence into delusion and arrogance?
Thinking that learning for a few hours/day will get me all the way to the top, I need to do it with full immersion, while implementing and working much harder.

How are you going to proceed with knowledge?
I will listen to a few people who have what I want, and invest a lot more time than I have so far in order to be confident about it.

Step 49: Why Jay Z and Warren Buffett Like Baseball

Warren Buffett was mentored by Benjamin Graham – don’t make a lot mistakes in life.
People say you should go out and make from your own mistakes; but it depends on the mistakes. You only learn from mistakes, but they don’t need to be yours. Not everything will go great, but if you make less mistakes than other people. If an average entrepreneur fails within the first two years (make for example 100 mistakes and fail in business), you should make only 20 of them.

Like in baseball, don’t go all in on every ball- pulling the back muscle in the gym and having to rest for months. 5 pounds of muscle/year, losing half a pound/week doesn’t sound as much, but that’s realistic for metabolism, environment to catch up (family not stocking bad food in the fridge).

If you think you have a billion dollar idea, but never even had $100,000 idea, you’re too cocky. Jordan scored the majority of points with simple shots, not just incredible dunks that media shows, Warren Buffett waited for years sometimes to find the right deal- slow and steady, San Tzu says you need to know yourself and your enemy.

When you lose your first 5 pounds you’ve done the hardest part; if you just stop the bleeding (at least stop gaining weight and losing muscle), at least don’t lose money, break even or earn $1; that’s the first step, if you feel lonely at least hang out with the friends you have (not even focusing on new friends), that is the first base on Baseball- stopping the negative momentum, lock it in so you don’t go backwards, then keep doing the next 67 steps and focus on 18 month goal.

The second base is getting some positive momentum (you need some time to lock it in, maybe 67 days)- get one random acquaintance, lose a pound, be grateful (A theory of everything); most people stop bettering their life because it’s too hard to do it all at once; stopping the bleeding and now doing the complete opposite as you used to do at the same time. Now you get excited!

On the third you’re really seeing the results and people notice it and that’s a great feeling. Now you pay for things, get good mood swings, meeting other people, gaining muscle… (you need time for the brain to catch up- do it 67 days; it takes time to rewire).

And only then you’re going to hit your goal- financial freedom, losing 35 pounds. Happiness comes from moment to moment happiness and memory happiness (looking back and seeing that you gave correct time frames to you goals and pulling them off); now the rock is going downhill and you really get excited and haven’t made too many mistakes.

What is an example of you trying to hit a home run in Health, Wealth, Love and Happiness, and what was your end result?
Wealth; going for too risky investments and thinking it’s very easy without knowledge.

What is an example of something you want to change in your life in either Health, Wealth, Love, and Happiness?
Wealth- I want to get out of scarcity, have more than $70,000/year in one year.

Step 50: Mastering the Wrong Things & Blue Eyeshadow Numb-Nuts (self-reliance)

To do something right, you have to do it yourself- if you would be able to clone yourself that would be so much easier, but the problem is people hire people that don’t really know what they’re doing.

More important than self-reliance is mastering yourself and the environment (birth control, airplanes, cars…)
Inversion; how to not do something.
The first rule is that in each area you have to master the right thing; be clear in understanding the problem (mastering giving someone a hamburger is also dealing with people, but not the right thing); again the story about crashing the plane in the jungle and not going in the right direction (mastering the wrong thing; Michael Jackson should focus on other things with health, instead of plastic surgery), dating the wrong person for a long time. Don’t be suborn about these things, that’s misweighting bias.

Friend eating bananas while his skin was getting worse; cut the experiment and do something else. You don’t need 1000 experiments, people are happy because of 9 things, but there is no one thing.

Avoid Blue Eyeshadow Numb-Nuts; do you want to call an inexperienced person who wears blue eyeshadow or do you want to call the master for finance? Gray hair are like a crown; embrace that, make sure they’ve got some years in this, or you may want to trust them a little less; don’t be the first or the last to try something new.
“The young doctor fattens the graveyard.”
Fool me once shame on you, fool me twice shame on me- don’t stay with them (they’re bad at their business, the first time is an experiment, then it’s no longer them being dumb, then it’s you).
Our brain wants to give people the second chance, and if you do that, you’re the fool!

If you lose as a coach, they fire you and move on; may not be your fault, just a bad season.
A friend that made $250 million hires and fires fast; doesn’t build them up and make them quit their previous job.
Have a little bit of understanding, but don’t run the experiment for too long; only masters are remembered.
“Start small and monopolize.”- it’s easier to dominate a small market, then a big one; we’re not the next da Vinchies, being excellent at 10 things, but we can dominate a small area.
You can’t be 80/100, you must be 95 or more to stand out in the world of 7.3 billion people. As you focus down and narrow down, you will make it; focus on the next 3 feat to create mastery.

What is an example where you have been a master in the wrong thing?
About 5 years ago in video games.

Example of a time when you trusted someone who did not have the experience to warrant the amount of trust you gave them?
People advising me on betting tips.

Example where you stuck with a numb-nut, it then turned you into a numb-nut, and how will you be quicker to realize it in the future?
Again on betting and stock tips, I will be more careful on the results that they’re really having.

What are you gonna make your mark in?
In teaching other people, in being a Renaissance man.

Step 51: Chatting With Wittgenstein’s Lion

Ideas and language are very important.
Wittgenstein was a great philosopher; “If a lion could speak, you wouldn’t understand him.”

Some people think that words create actuality, take words very seriously (swear words) and people who just say whatever.
If you go to China and start swearing with a smile on your face (and they can’t understand you), words have no meaning, they’ll take it as compliment- words that you mean have no effect on them/opposite effect. If you would hear a lion speak, his mentality is not human, their sentences would be completely different.

Actuality and reality are not created by only words (Michael Jordan and Warren Buffett didn’t get there by chatting about it). When lion would speaks, he would do it in symbols- words should not be underestimated or overestimated, 80% of communication is non-verbal; swearing with a smile on your face.
People communicated before the language.

The most important thing in communication is that you must be understood, the lion and you would not easily understand each other; animals are egocentric (not self-aware, not thinking long-term on what will be better in 50 years), his struggles are more with the ego (being trapped in his own head). An animal will care much less about being understood, but my focus should to not speak the language like the lion- that I understand, but using the symbols that are understood by the other party; “seek to understand to be understood.”

There are tremendous rewards for not being like the lion, because being understood is a foundation of persuasion!

Even if you don’t care about other people, you would still like the rewards of being persuasive, obviously you can’t persuade people in China, if you don’t speak the language.
What resonates with you and makes sense, doesn’t make sense with other people necessarily- you have to be persuasive, but in everybody’s best interest.
The purpose is to be understood, not being egocentric and it’s the basis of persuasion.

Language is not natural for use; it’s very sophisticated, the ability for us to learn words, languages is difficult (not many people know every language), it’s not even natural to know every word in your language, but you have to speak other people’s language (also tonality, certain words).
It is natural for us to move, to make noises, but not to learn languages. So every time something is not natural, humans struggle with it; we might be saying lot’s of stuff, but not making sense to them.
We have three sources of pain; the ones we can’t control- nature (diseases, natural disasters…), decay of our body and not being able to regulate, relating to people around us (misunderstandings).
Develop soft skills, intangibles; not talking monotone or people will tune you out.

Make people excited; at work, in dating; sometimes you have to seduce- persuasion (words)

When is a time when you have take words too seriously? Not being completely humble or thinking that just because someone says something, and he’s older than me, it must be true.
What is an example of a time when you didn’t realize how important words are?
Not realizing that not every person is an action type, so I offended emotional people.

How can you use what you learned today to be more persuasive with words?
By assuming they don’t really know anything and making my teachings clearer, I too often assume that we’re on the same page with a client.

Step 52: Pareto Efficiencies & The Business Triple Entente

If you don’t have the all 4, you’ll soon lose the ones you have.
If you lose health, happiness will go down, remember that you’re mortal and your life is not very long.

Pareto is known for 80/20 rule, but he also talked about Pareto efficiency; defined as a win-win (the more efficiencies you pull off, the less risky they become.
The problem with win-lose (you trying to manipulate to get love, friends, money) is that you don’t fool all people all the time. If your model is win-lose it flips and you lose, or it’s lose-lose eventually. There’s no reason to go to war, if you don’t have to.

Even Philip (father of Alexander) went to war with gifts and as a friend at first. Everything is a social experience (even food, you don’t always eat alone). Mastering efficiencies and social interactions is what’s important, and business is nothing more than a formal approach to create a customer (win-win social dynamic- making allies, friends).
Money sometimes doesn’t make you happier if it increases your loneliness.

The Business Triple Entente (France, Russia and UK- the mind remembers stories, that’s how to remember 67 steps)
Level 1 inefficiency; one party wins on the expense of another party (eventually you will bump into the wrong person and you’ll leave limping). Fast food comes with an expense; society, soil, degradation…
How do you reach people’s brain, so that they don’t do what every credible doctor in the world would agree harms your health?
People want to sue, and get rid of these types of businesses- we have inherit sense of justice.
Guess who wants to be your business partner, co-worker? Like attracts like- stupid, uneducated…

Level 2 Business are neutral- hotel chain (you’re not harming the world, you’re not massively helping the world), for every thing that you argue how good it is, there’s something bad that goes along with that. Good business (enemy of great).

Level 3 Business is win-win; people will give you money and they’re excited and happy when they give it to you. Oprah has millions of supporters and likes, has all sorts of presidents and people are happy to give her money, she lives the dream (has level 3 and all the money, billionaire). This brings a new sense of motivation.
Money is not evil, it’s a tool- has potential of damage, but that’s because of the person that’s using it. It’s hard to turn level 1 to 3 easily; bank robber helping the world.
Competition is good because you push harder, but when competition is taking advantage and we’re using all the effort to battle against that it creates inefficiency.

There’s a time when you have to plant your feet and punch the bully in the face; that’s what will happen to you with level 1, you’ll sleep much better at level 3.
The level of forgiveness quadruples; in level 1 people already don’t like you, when you do something wrong they will destroy you, when you’re at level 3 they’ll say “you invested so much in us and one so well, we will give you a pass.”
When bad times come I’ll have a buffer, safety (like a good farm that has one bad year). Things go wrong and I need that buffer.
There is no down side to level 3, I just need to be a little more creative.
There are times when you have to to the win-lose deal; cut somebody off, protect yourself…
Which of the three levels is your current career in?
I help people, I’m in level 3.

How do you feel about the level you are in now?
I feel great about it, I’m just not happy yet about the money I’m making, I feel amazing because of the impact and results however.

What is a transition plan to move up to level 3?
Provide even more value, expand in knowledge.

Besides your career what are things you can do to move into more of a win-win situation in health, wealth, love and happiness?
Help people around me more, use what I know to improve my relationships with my family, invite people to workout with me, do more social things.

Step 53: The Second Rule is Never Forget the First Rule

I’m surrounded with mixed messages- on one hand the obvious is being pushed on me (I need money- we live in the world of specialization, people do what they’re good at and exchange that value for what they’re not good at, so other people do it for them).
All wealthy people have a vehicle to capture value; people want to exchange money for screens from which they play games.
“The first rule of business is to not lose money, and the second rule is to not forget the first rule.” – Warren Buffett
I am part of economy and the value is lifetime earnings that I created (business, career)- how much would the world be missing on without me?

When it comes to money there are so many viewpoints and people get confused (political and economic- capitalism, communism…) But focus on the fundamentals on what everybody agrees on. All religions say you have to have faith, hope, optimism, but you also need action!

I need a good vehicle that I can get paid, get money; I don’t need to over complicate things, business is not much different than life. In order to get capital, I need some value, people will not pay me for nothing, even if it’s perceived value (video games).
Getting rich quick is a mirage, we only have capacity, we can’t get good at something in a day, so to have lasting results I need to be very good at something; I’ll get the money eventually.

When you plug in your value into a business, it will give you value back; very simple. That’s always better than just saying just buy this (one asset class).

You need to do something that will give you massive value in return, not just anything. It can’t just be perceived value, other people have to evaluate me as well and see I’m really good.
The world will always be testing me for value.

What’s our 3 feet world around me?
If there’s not a lot of people like you, you’re worth more (Lakers players get more money than professors) and it’s in demand- rear and in demand.
If you create a lot of value you’ll make it in any political system (probably).

“The world doesn’t respond to need, it responds to seed (more insights).”
Be so good they can’t ignore you.

What’s your superpower value you can offer the world?
Learning different areas of life and teaching it to other people. Standing on shoulders of the giants, connecting with like minded people.

How well are you capturing it profitably?
Not that well yet, but I just started and need to build it up.

What’s one way you can add more value to what to do?
Put in more hours and more different subjects that are practical.

Step 54: Chess-Like Assiduity & Armchair Meditation- real use for deep thinking

Charlie; Assiduity- having your ass in the chair (original meaning is actually constant attention); thinking, reading; the mindset of not always being in the rat race.
“You have to work on business, not just in business”- not being caught up in moment to moment action, that you don’t see the big picture anymore.

Quiet the mind down and paying attention to moment to moment.
Get in a chair or lay down- step away from everything.
Then do whatever works for you best (the point is to fill your mind, you can still have ordinary meditation if you like, this is a different habit)
Chess is a perfect game for that kind of thinking; you do something and then realize how many options you had and if you knew exactly what your opponent will do next it would be easy, but because they have 20 choices, you have to think for all of those options ahead.
(Bounce)- book that proves that you can learn anything (he learned daughters how to play chess).
Pick one problem at the time and think about it for 15 minutes- find your spot (can be in nature if you want), then start day dreaming with a purpose (“Why am I not getting along with Bob?”) You need to step back from that and think from the bird point of view.

This process has multiple steps; thinking like in chess, if this maybe happened then I would do this, this happened 2 years ago, did this triggered that…?
It will be hard the first couple of times, and focus on one problem- don’t let your mind getting distracted, think through one, but go multi-layers, ask why many times to get why things happened.

Sitting is not natural for you, but 15 minutes will not hurt.

Follow the rabbit trail of your mind to get to the bottom of things.

What is the number one reason you have never done this before?
Not being consistent, getting caught up in the moment constantly.

Where are you going to do this?
In my living room.

What is the 1 problem on the 4 pillars that you are going to confront?
The fact that I don’t finish my courses quite often.

Step 55: The 7 Habits of Highly Unsuccessful People & The Tardy Tree Sloth

(book) 7 habits of highly effective people
Learning from everybody that you meet, mostly what not to do- principle of inversion (what not to do)
Sherlock said that sometimes when you remove all that can’t be true, what you’re left with must be true even if it seems unlikely.
People connect better if you don’t edit out everything, if it’s about content, not about the quality of the video- it’s not about filming transformers.

You have to discover things; it’s not that easy to figure out what you should be doing with your life- a lot of people pass time, but only a few people really live.
Get better at reading signs, being aware- then you have get good at making hard choices (not having all the available information (optimum stopping- you can’t research for your whole life before you decide, you’ll spend your life in analysis being paralyzed).

A tool to get answers quick is inversion; to get an answer about what to eat you can ask yourself; what do I have to do to become really unhealthy fast? How do you find a horrible relationship, how can you get yourself depressed very fast, get poor really fast?

Eat a ton of processed food (Super size me)- an average person eats 3 times/week, cut down to 1/week. Do it for 67 days, then aim for 18 months to eliminate it completely.

To not be successful in money you need to be lazy and unreliable- doing it for 2 weeks, then not doing it for the next 3 months; spending more than they earn, starting to save at 55.

To break up a relationship steal a penny (just a penny, but it’s a seed of not being able to trust you), lack of communication, lack of trust.

To not be happy just focus on yourself, to be happy you need to help others as well, or just hang out with them or you will be less happy; even introverts need friends, have extroverted friends!
Another way to fail is to not know yourself.
Freud’s essay about happiness; know what makes you happy.

How do you not get investors? Not knowing anybody, not having a good idea, never launching it (just planning), investing all the money on something you know nothing about.
This ties to rich friends, poor friends; paying attention to that. Figure out the ingredients you need.

What will not get you healthy?
Not drinking a lot of water, eating fast food all the time (that drains my energy) and not building habits of working out and running.

What will not get you wealthy?
Not meeting any successful people, always planning and not doing, procrastinating and running away from things I know I should do and not prioritizing.

What will not get you love?
Staying at home, not going out when people go out so I don’t stay connected to them and meet other people that they know, not approaching anybody new on my own that looks interesting and not investing any time in improving my social skills.
What will not get you happiness? Being poor and wasting time, not growing and not going to bed any smarter.

Step 56: Floating Across the Pacific On a Raft and Why Sitting Bull Liked to Be Shot At

When you read books about being successful you will get unlimited ideas- clutter in your brain. People are pushing the ideas in your mind from day 1, which sometimes good, but there is a lot of baggage.

The greatest thing you need to have if you’re pursuing Entrepreneurial Lifestyle (all 4 pillars) is courage; life has momentum (entropy- people are getting fatter; more obese people than starving people, so it’s negative momentum), with wealth (an average person saves 2%, so they’re making other people wealthy).

If you want to know quickly how successful a person is ask them how much they care about what their neighbor thinks of them; you need to be a little different and need courage (do stuff other people won’t do).
Tai’s grandmother met Hitler in person and her intuition told her he was going to do something crazy; the natural thing to do was to stay in Germany where the family leaves, but grandma went on a boat to America where she didn’t know a single person and escaped the war. She had a courage.

(movie) Unbroken- crashed into the middle of the ocean, 3 people spent about 50 days there. He stayed cool under pressure. There are people that had luck, but people that live around Tai Lopez did what they need to do; went and met people that mattered, weren’t paralyzed by fear…

Bull was the warrior that had no fear, he sat down slowly and smoked while others could shoot him. 3 year old Indians took a bath in cold water; teaching kids to be brave. You can teach yourself to have courage, that will change your life (sometimes you need to back down, but most people have too much fear) only retreat when it’s the obvious logical choice.

Read biographies; that’s courage.
There’s genes for courage, but you can adjust them if they’re not courageous.
Take little actions and get momentum.
If you think you have courage go to toast masters, take an acting class or go to an open mic night; most of the things that people fear are social.

People think there’s a magic formula; the formula is doing the things that you already know you should be doing.

What’s an example of an opportunity that you missed out on because you were afraid?
Not making consistent videos that would build that YouTube account and get me more sales.

Who is someone you look up to that you can study?
Matt Pocius, he’s 19 and didn’t let his age stop him, he could retire right now, that’s how well he did.

What is a practical action you can take today to start rewiring your brain?
Run everyday in the morning and then take a cold shower and work out for 20 minutes.

Step 57: Unstumpability & Sherlock Holmes’s Sleuthing

Optimism is good, overoptimism is not; anything in overly sufficient quantities is not good.
If you ask an architect he must know at least as much or 10 times more as me. He must be able to stump you; just like if you want to be wealthy or healthy you must be unstumpable.
Which doctor would you choose; the one that just knows about the hearth, or who has curiosity and knows more things about the human body, not just the hearth.

Flip it- if you want to sell a product ask yourself “if I was the customer, what would I want to receive?”
Be the person that you would want to be a mentor to, to want to invest in. Look in a mirror, “if I was a girl, would I want to marry myself?” Become less stumpable.

Ask somebody to ask you any 3 questions in your industry and check if you can solve them; if not, up the curiosity factor.
If I’d meet any of the billionaires (Gates, Oprah, Branson…) and ask them anything in their industry they would solve any question, that’s why they’re there.
(book) Curious; if you’re not curious you won’t be able to to have drive and passion to solve hard problems- “if at night you can still form a coherent sentence you haven’t worked hard enough”
You must become more aware, and the evidence is clear; knowing your environment, even knowing what every keyboard button does.
On day 1 click every single button on websites that you spend a lot of time on. Don’t jump on the track and run a marathon on first try; rewire your brain to be curious before it really counts. You need to say that your brain is not the same as it was 2 months ago

Pass your tests and everybody else’s tests; you don’t need to be unstumpable in history, art music…everything (it would be great), but have at least an introductory knowledge on those things, but you need to be unstumpable on your one thing.

Know everything about your body; metabolism, amount of sugar, protein you need, calories, ideal waist size… these are the basics, and the benefit are almost infinite.
Know it about wealth; accounting, investing strategies…
Know it about love; what’s beauty, how to deal with people, cognitive biases…

These topic might stomp you, but they don’t need to stomp you forever.
I may not seen a lot of guys that have it all, but these people exist and it’s inexcusable to not know something that important.

Be so good they can’t ignore you.

What is an example of a question you or someone else asked you that you don’t know the answer to and you should have?
I don’t really know enough about how the human body works- about all the enzymes and how they are created.

What keeps you from searching a little more?
Laziness, instead of going to sleep and then wake up with will power I too often entertain myself with movies that don’t have a lot of value.

What is a practical area that you are going to learn a little bit more of today?
I will learn how to learn a little bit more, I think that’s a very important thing to improve.

Step 58: Death By Faint Praise and Charlie Munger’s Grandfather- what you never want to hear someone say about you

Charlie is a lucky man and one of the most successful people- when you find one of the rear opportunities, seize it boldly and don’t do it small! (grandfather was his mentor)

We’re patiently impatient; we’re patient that we have 10 year goals, but we don’t do things today; you should be impatiently patient- you do things quickly, right now!

One of the myths is that we will have many opportunities; “don’t stress yourself, there will also be another opportunity”; this might be the only one (you’re not strong enough to defend yourself, you don’t attract this person into your life…), you don’t know how long you’re going to live.
What if on average people get 3 big opportunities randomly spread, how does that effect my life? Understand your mortality; you will eventually die, you won’t have unlimited opportunities.

You get many little ones, but not many big ones (impressing somebody very important) and not every day is a sunny day.
From 1-10 you have a lot of 5 ones, but 8-10 are rear; you put in 100 units of energy and get 1000 back.

Death by Faint Praise; the way you become a general is that other generals sit behind the table and talk about kernels and say “that guy is pretty good” (not the best of man kind); you are often just passed by, by being pretty good, and nobody wants to promote people that are pretty good, not being impressive enough.
If you think your life has unending opportunities realize that most people live for a brief amount of their life, and most of the time just pass time.

We act like mortals when it comes to small opportunities (we fear we will fail, when it’s almost impossible to die of starvation), but act like immortals when it comes to our desires, what we really want (we don’t put in the time and the effort to be so good that we get noticed).

Arnold needed muscles before he met bodybuilding coaches and film directors; prepare for what’s difficult, when it’s easy. When everyone was passing time, he was living, building muscle.
When the generals talk, be so good they can’t say anything else, but; “that person is amazing, he’s the best.”
Let a little fear be there, not paralyzing- most of the things that fear me shouldn’t, but there are things that should petrify me. By the thought that I will pass by the scarce opportunities by not putting in the work before they happen.
When the rest of the world is falling apart in every area, watching Shows and eating fast food, you should be doubling down- make a commitment that I won’t be overlooked by any lack of awareness, effort and unstumpability; this is my time.

I must be impatient- doing it today, to double down; put in more hours, more reps and sets. “Satisfaction comes from knowing you did the best you could do.”
Bach was so good we can’t ignore him; over 200 years after he’s still in many movies. We don’t remember the people that didn’t refine their skills, we never will remember the losers. Being ignored is worse than failing, dying without impact.

Perfect your body and brain before the director steps into the room and be ready, so the death by faint praise will never be said about you.

What is an example of a big opportunity that you are pretty sure you missed?
Being a professional athlete.

What is the reason that you think you missed the opportunity?
Not starting at a young age, so there are guys who are now my age and are already successful, while I’m average.

In the area that you want to succeed in what is the thing that you need to double down on in order to be ready for the opportunity?
Knowing everything I possibly can about health and wealth and to also have amazing communication skills.

Step 59: The Diligent Celebrity & Meeting the King

A lot of habits unconsciously move us in the opposite direction.
“See a man diligent and skilled, he will stand before kings, not before average men.”
Everybody wants to be a star, even introverted- at least in our groups be known. Why do we not get it? There’s a lot of reasons people will tell you.
This quote tells you something different. If you’re skilled and diligent in what you do- if you deserve it, you’ll stand in front of kings.
There’s never a Lakers game that would let play a guy who doesn’t know what he’s doing.
Divide soft and hard skills. People tend to have more soft skills (intangible)- they often exaggerate how creative and persistent they are. When you make a list, don’t have over optimism, but if you want to be a local celebrity (acknowledgment that you’re a person who deserves respects; many people think they’ve above that and don’t need it). That’s like saying you don’t need water, you might drink just other things, but there will be side effects.

I will need to have more skills, diligence is one of them, persistence… but don’t just have those. Tangible skill may be playing a piano
Be a local celebrity on health; soft skills to stay motivated, hard skills to know how to lift weights. Have an ability to stand in front of 1000 people, be interesting when you step into a room, know social games (tangible skills).
Knowing more languages will increase your happiness, social life…
“A man has to know his limitations”, but you can still be a loyal celebrity with languages. Reading is a tangible skill.
You need to be well rounded; you may be great at computers, but if you don’t have social skills to meet a lot of people that matter, you’ll not get anywhere.
There’s not a lot people knowing how to learn- pace of learning is so slow that they will die old before they get smart.
Don’t live your life just for yourself or just for other people.
Every list is short in the beginning, but grow it!

To be respected is important for people’s psyche. The simplest way to earn respect is to write out intangible skills, tangible skills.
Intangible skills- motivation, curiosity, willingness to learn and invest time to get better, being teachable and being able to teach others, being humble and honest.
Tangible- being able to play guitar, Life Coach, NLP Trainer, Advanced Hypnotist, speak English (2nd language), and learning German and Spanish.

In what area can you start striving to become a local celebrity?
In teaching other people, in becoming a great trainer and coach.

Among your friends what is an area that you can be seen as a local celebrity? Being interesting, being able to talk about any subject and be very impressive to be around.

Step 60: The Dutch Big Gulp

I’m doing the most important thing- re-framing and rewiring. Now readjust the pace of success. Get used to finding opposite answers (or seem that way).

“We’re too soon old and too late smart.”- remember what the Dutch said

No matter how old a person is, he has at least one regret; how much better would I live if I knew this 10 years ago…
Jonah Hill wished he didn’t worry so much, because things work out as long as you’re on the right track.
Many people wish at the end they lived a little bit better, and the other extreme is now wishing you knew everything at 9, there’s realistic pace; PI vs. IP.
Patient Impatience (I wish I knew this already)- I have 20 year goals, I’m just 18 and I shouldn’t know that much about money, I’ll know when I’m 40. Don’t act like you’re immortal and don’t be so patient.

Some people sip beer (patient), but you shouldn’t act like you’re immortal. People have big goals, they say I’m unhealthy and broke now, but they still sip; they want to start next year and learn a little bit about it- don’t patiently chase the mirage across the world until you’re too old to enjoy it. Then there’s people that learned how to gulp. They can get a lot into their system quickly- take that example for your everyday life and skill building; you don’t have all day to sit around.

Learn to gulp- when everybody else is reading 1 book/month, you do it faster, when everybody else is learning/working 40 hours/week, you do 100 hours and you’ll done 1 year in 4 months. Gulp it!

There’s a protection mechanism, so it doesn’t go through the wrong pipe and hits your lungs (becomes deadly)- there’s time to throttle.
When people finally find the time to read, they can’t get through it, when they start playing the piano and they’re not good at it the first week they quit- they’re impatient; they were patient before, and now they’re impatient.
You need to gulp in the beginning, start now! Then later, once you’re already in there realize that we’re impatient, so start to throttle; be quick (to start), but don’t be in a hurry- it might take 18 months, be patient.

If you want to play piano, start today! Buy a keyboard and start learning now, then be patient and realize it will take you 18 months.
If you’re broke and don’t like your job, start a part-time business right now, but don’t quit your job right now, start exercising today, but not expect to lose 5 pounds/week.
Trying to lose too much weight too fast will be unhealthy- don’t do the marathon the first day, be patient, but you need to do your first workout today.
People think they will go from Donald Trump debt to prosperity, that’s dangerous- don’t try to skip the steps!
PI- not doing anything, just being employed, but then thinking you have a billion dollar idea (before even having $1000 idea)
Years of struggle will be most beautiful time of your life, once you look back on them.

You can change over night in a sense that you can start momentum, but you can’t get married tomorrow (with an amazing person), learn Spanish, play guitar- Rome wasn’t built in a day.
Whatever you need to be doing, do it now- to rewire your brain and never procrastinate; 75% of people who make a resolution, quit after one week, and they waited until the New Year to start (patient).
If you’re only make a friend today, but don’t make 1000 friends, you’re not adjusted right socially and will attract weird people or not have a deep connection with them, but you can start today with 1 friend.

He who is faithful with a little will be trusted with a lot- first get out of debt, then get to financial independence. There’s no greater tragedy than the fact that other people are making more money than you, but take it slow, build a consistent pattern.

What is an example of when you set a really far off goal and did not follow through?
Wanting to do the 50 pull ups test, didn’t follow through, but I will now.

What is an example of when you did it the right way?
Building my learning habits, learning at least 4 hours/day- have to do it more now!

What is something you have been holding back that does not need to be held back?
Taking action on my knowledge right now, because that’s how you learn faster.

Step 61: The $495,000 Honda Accord

One of the problem with formal education is that it destroys curiosity, but textbooks are extremely valuable.
Everything entails cost that you do, because some things are seemingly free (going to dinner to somebody else) – but everything we do has at least only time cost.
There’s lack of appreciation when it comes to opportunity cost- should you go to college, marry this person… what is the tangible and intangible cost of that decision?
One of the hedge fund managers makes 2 million/hour, so if he goes to see a movie, it costs him 4 million dollars- that’s expensive.

We have a brain that came from the time where opportunities were limited, nobody made a million dollars/hour, we’re in big trouble now because the world demands we understand in the moment and long-term opportunity cost (cost of capital that you could use for other things in the next 50 years).
Spending creates wealth, that’s the only thing that creates it.

It’s not what you spend, it’s what the value is. Sometimes the most expensive things you buy will be the best- buy the good tool, cheap tools are cheap for a reason.
The better you are at investing, the more expensive the movie tickets and shoes become for you!

The average person spends $33,000 in debt for their car. If you would take those $30,000 and invest in another opportunity maybe you would be better off.
A lawyer that represented Jeff from Amazon had a chance to buy $100,000 of shares, but he didn’t- you would also be wealthy with McDonald’s; the brothers cashed out and didn’t stay partners at McDonald’s (annually $100,000,000). The truth cost is more than meets the eye.
The rule of 72- divide the interest rate and divide by 72 to get how long it will take to double money.

The true value is different than people think- the rule of 15; multiply everything with 15, which will tell you the true cost.
RRD- rust, rot and depreciate

Knowledge is nothing, only knowledge that adjusts our instincts counts.
For example fat doctors that smoke- you’re born alone, you die alone- use your knowledge, adjust instincts for yourself.
Know the things that are worth less than the price tag- the value of fast food is much less than you pay for it. You think you buy things cheap, but the health depreciates, or maybe kids suffer to make you something.

Whatever you buy from now on, think about the true cost- energy, time and money, what could you do instead?
Of the last 30 days, how many of those did you tap dance out of bed.
Pitbull- every day above ground is a good day.
Social measure- how many people would care and show up at your funeral, how many people would help you if you went bankrupt, how much money do you have- units of freedom.
“Vote with your check book.”- if you want to change the world fast, influence a million people to start spending money somewhere else.
Stop spending money, live with example and then get 100 other people to join you- a month after making Supersize me, McDonald’s disabled Supersize menus.

Money is a tool, and like any tool it’s dangerous in the hands of fools. You will only create more money by spending money- that’s what banks do, they spend your money- you create wealth for them.
Even if you have money under your bed, it’s being spent by inflation.
You must have your rainy day reserve (3 buckets) – but deploy the rest.

Compare what you spend to other things you could buy. You’re always creating wealth, but often not for yourself.
“You can get this car for $100/month.”- well what else can I get for $100/month?
$267,000 is not a good investment if you don’t know what you’re doing in college- that could have been worth 5-10 million, because the more capital you have the more you can create it.

Make everything you put out be 10 times more valuable than you charge for.
If you can get your money back in 1-3 years you’re crazy, not to do it, anything more you may want to think about it.
150 friends, family and associates is optimal to regulate relationships.

Rise above the mass of men who lead lives of quiet desperation- don’t keep up with the Johnsen family; if they have a car, that doesn’t mean you need it too.

What is an example of something that you bought that the law of 15 makes you realize was too expensive?

What percentage of your spending is on things that depreciate?

What is a change that you can make to have more financial freedom?

Step 62: $20 Billion Gift from Strangers & Building Forgiveness into the Land

Mike Tyson Error- creating success, then falling down
Contrast bias- if you’re used to making a million/year, then dropping to $100,000 you will freak out, same thing happens with health, friends… it affects the way you feel when you wake up.

Keep a little fear, you can fall back- once an alcoholic, always an alcoholic- if you’ve ever been unsuccessful, you can be unsuccessful again.
Donald Trump’s friend sold the company for billions of dollars and lost momentum, he couldn’t do it again.
Warren was asked why he keeps $20 Billion in cash- he never wanted to rely on kindness of strangers, you must build forgiveness into the land; you have to build things that have wide margin of safety. If you’re a farmer, you can build it in a way that if it doesn’t rain for a week, everything dies, make sure you keep something, keep cash- build forgiveness into the economics, have a buffer. You should have at least 3 months of your expenses saved minimum!

There’s no forgiveness built into the system that has only one accountant. You will find yourself begging on a rainy day.
If you eat a lot on holidays prepare yourself before so your health doesn’t fall apart then. Do what’s difficult when it’s easy.

If you don’t do cardio for a month, you will have the endurance of somebody who’s 10 years older. Have a gratitude journal- memory happiness.
Store a lot of “social stock.”

If you would give a gift every day a world would be better- and the gifts will come back. When you make a mistake, you will be forgiven. Double down on the friend you have a lot of companionate love with.
Build it, so that when you mess up, the system doesn’t collapse (either you mess up or the system does- Nelson Mandela).

Go to comedy club, there will come a time when you won’t be able to. Watch something like that once a week, you’re building a bank of happiness, so you can withdraw when you need it, just like Warren can.
This is the time to start, it’s the youngest you’ll ever be.
Abdul was stretching when nobody stretched and was able to play 20 years, while others that are big, usually destroy their joints- he was doing yoga in 70’. There’s an Indian bodybuilder that’s 101 years old with a 6 pack, while 80 year old people can’t even walk.
People have thin forgiveness factor in 4 pillars, stretch it out! Comedy, meditation, wealth, good diet, nature walks…

Where is an area of health, wealth, love/social, and happiness that you have not built forgiveness into?
Not enough cardio, I must lower my hearth beat, not enough saved money, not enough friends that I can count on, people that would give me a place to stay if something happens to me, perhaps I go completely bankrupt, not enough meditation and laughter- comedy.

Step 63: Alexander the Great’s Aggression and the Truth about Your Age

He was very effective at getting what he wanted.
We may not want to copy all his traits, but some were extremely good- mentors, conquering the world. From 19-31 he conquered most of the known world.
IP vs PI.

It’s very hard to predict 10 years in the future, know what your goals for today are instead- tomorrow is not as clear, things can happen (chaos theory). People on the rise move towards their goals every day, Hollywood has a lot of supply, and almost no demand.
Don’t be somebody you wouldn’t invest in.
Bulletproof diet still doesn’t really reverse age, you’re your youngest you’ll ever be today.
Alexander walked to India without any machines while meeting hostile people- he’s a good role model.

When it comes to your life, the statics don’t matter- only you matter, not how long will other people live. Just because statistically most 18 year old people will live long, it doesn’t mean you should wait until the next year to do something, you don’t know if you’ll be alive then.
Understand age in a different way- maybe 80 year old grandfather will live longer than you.

You know something today, not everything, but enough to start today. Multiple micro actions are better than one big action. Start now with what you have.
It usually comes down to a weird combination of fear and abundance- too much or not enough.
“The chains of habits are too weak to be felt, until they’re too strong to be broken.”- It’s a fool’s game to try to change habits in 20 days that you were building for 20 years.

Start as you’re going to die tomorrow, but stick with it like you still have 20 years.
The opposite of fear is abundance, in our fear we act as if we’re immortal; not wanting to do anything.

We’re not abundant with time, so use that to be impatient, while using abundance to stick with it.

What’s an example of a long-term goal you had for health, wealth, love and happiness that should have been done much quicker?
Health- do 50 pull up, and 100 pushup challenge.

What is something you can start impatiently right now and how are you going to break it into bite size chunks?
I will learn for at least 6 hours/day now that I have time over the summer and finish the best courses and books I can find, waste as little time as possible and implement what I learn.

Step 64: Forgetting who’s in the Room

We’ve been burned by listening to other people’s advice- masses never even hope to achieve the good life. It’s often because we open up to people and listen to them and they laugh at us and then not do it again when we get bad advice.

We’re adaptive, we can change in a massive way- so when that betrayal happened to us, we reprogrammed and didn’t listen anymore to anyone.
What you think changes what you do, but also what we do changes what you think.

Don’t forget who’s in the room- if there’s people that are above you, you don’t have much to contribute, they might be 20 years ahead of you and you need to get there and listen, instead of talking or not even being there. Know when you’re with the 33% above you.
And sometimes people that are below you will talk, when you should be talking instead of them.

Wealthy people don’t want others to know how much they earned- driving with Prius to work, generating 130,000 leads/day, and 20 million dollars/year.

If you only have a hammer you will use it whether you’re in a room with morons or with Bill Gates. You must have a tool of complete listening, complete contribution and give/take.
But realize who’s in the top 33% – probably not your friends and family.

What is an example of a time when you should have been listening to people, but didn’t?
I should have listened more to some of my professors that told me how important education is. Even if it was not that relevant, the general idea that you need to learn more and more and go to sleep a little bit wiser is pure gold for me.

What is an example of a time when you listened to people that you shouldn’t have?
To my family that gave me limiting beliefs in pretty much every area of my life.

What is something you can do to spend more time around people of quality?
Connect with more like minded people in groups like 67 steps and build relationships with them.

Step 65: The Pierian Spring & from Whence Cometh the Pride

A little learning is a dangerous thing, drink deep or taste not the Pierian Spring (knowledge, skills). Don’t be a person that knows just enough to get everyone in trouble- talking about politics, while not having any understandings about dealing with large groups of people and understanding the complexity of politics- be curious instead! Don’t be dilaton, don’t read one book and think you know it all.

There will be a day when you will be an expert, but if it’s your first 67 steps, you’re not there yet, it takes 14,000 hours to drink deep and understand- it doesn’t mean you’re not allowed to talk about it, it’s a matter of approach- “I know it all, I know this and that…” the tone of your voice.

Paramedics are trained for hundreds of hours to learn how to move a hurt person, don’t move them on your own. So when it comes to politics, diet… don’t be the beginner who wants to move a hurt person on his own- dilatons are usually the loudest.

The more people know the quieter they get, the more they see how much depth there is to it.
Again, the girl from Facebook- don’t make a service, make a network so people can find log in there and find each other (the middle man).
Drink more and more, deeper and deeper, look for counter arguments to everything you believe in, put in the hours.

Do not become self-fulfilling and delusional.

Now we’re on the other side, when we might think we know everything about success, which is not true either. That day is not there yet.
This program is about the winter of my life- I have to continue and form new habits, I need to move up.
People who know a lot always make a lot of money, because there are so many people who know things shallowly- step by step you get ahead, go to bed a little wiser than you were when you woke up; deserve to be considered the expert of your field, so there won’t be blind leading the blind.

What industry do you know a lot about, but have to earn it?
Life Coaching.

What subject could you drink deeper from?
Business, learning all about it.

What subject are you going to start drinking deeper from today?
I will start learning about business and communication.

Step 66: Elvis Presley & the Persistent Widow

Jesus would tell the story of the persistent widow that visited the judge every day until she was served justice.
Manager took Elvis on tour- called every day at 6 am in the morning, he did that almost for a year.

People are looking, but not seeing the fundamentals- persistence. Work on fundamentals.
He got Elvis to agree and get a million dollar loan. He also made sure it was completely sold out, it was perfect.
Don’t listen to media bias; they do stories on rich and famous when they’re there, instead read the biographies. Every story eventually comes down to persistence, but there’s no class is school called persistence.

50 cent said that people get bored too easily and don’t stick to one thing- get rid of that.
All persistence is not effective!
Balance between adjusting and persisting. Build persistence on knowledge and tested judgment.
“… I fear a man who’s done one kick for a thousand days.”

What is an example of something you were not persistent enough with in hindsight?
Exercise- not being consistent enough to achieve something extraordinary.

What is an example of something you stuck with too long?
Just learning and not applying- I should have implemented before.

What is something you are going to stick with for the next 67 steps?
Learning and implementing business knowledge, communication and health on my Life Coaching Business.

Step 67: Annihilating the Amygdala & MPFC Mastery

If you’re not a little embarrassed about your product when you launch it, you’ve done it too late. People don’t demand perfection, unless you’re in an airline business.
Few customers will complain, and if 5% of people don’t write you complaints you’re nobody.
Of course you want the ungrounded complaints from weird people.

If you don’t control the fear in Amygdala you’ll never do it- son, father and donkey.
You cannot please all people all the time.
You don’t hear the whispers, but you get the urge to do something.
You have no chance to starve to death in US, but you have the same brain as cavemen and they could- that fear dominates decisions.

But people don’t fear a bad life- wasteful life!

Seeing clearly is the greatest gift you can give yourself- fear the things you should really fear.
People are more concerned what another person next to them thinks about what they listen to, what they wear, instead of worrying about living a bad life.

They are scared of being scammed in seminars, but every scientist in the world knows you’re degrading your life if you’re eating at McDonald’s, but there are no protestors about that.
Why do we know who Kim Kardashian is? Nobody knows who Sam Walton is and that might just change your life!

The ultimate scam is what you’re scared of right now- that’s the greatest thing that happens to you.
Don’t come with your billion dollar idea, make the first book for the trash, it will not be that good, so get it over with a couple of times.

Fear of the horse that used to help horse will now kill him, because he will jump in front of the truck instead of just being steady. If you put a horse next to a freeway and let him watch trucks 2 hours for a month his brain will rewire, he will not even hear them.
You can’t scientifically get completely rid of the fears- but we have the ability to almost eliminate them. First the fear will go to Amygdala, and then it will go to MPFC and see if there is a better memory of this sort of situation- so the only way to do it is to chain yourself to a post like a horse and face your biggest fears.

Have a thinking session instead of meditation- think through your fears. What’s the thing I should be afraid of most? Most businesses fail because there’s not enough money.
Have 6 months of savings at least.
I need a margin of safety in my life. It can be cash, will power, brain power…

Be afraid of aging. Most people are afraid of aging because they think they won’t look as good- be afraid of losing the drive; most people had their billion dollar idea by 44, so kick it in gear fast!
Give a weird amount of money to charity.

There’s two economic responses- making $1 million/day; half the people would retire and go to a movie (opportunity cost).
When you give to charity you rewire your brain- makes you think of ways to work.
Introverts have to get exposure therapy- nobody cares about you! When you’re older you’ll wish you had more attention.
Flow is when time stops and you do exactly what you were supposed to be doing.
The problem is we’re not creating enough, running out of money is not what you should fear, running out of time and creativity is scary- time moves only forward.

Donald Trump had 9.2 Billion of debt, and people committed suicide for a million of debt when real-estate went down in 2008. You need to have emotional stability.
Men who are tough, stable get social status- lose a million dollars and say you’re OK, that’s cool.

The world is throwing junk food, traffic, mean people at me like in a war, who do I want as a tranche mate?- a soft person (“I had rich parents, I never did anything.”) or a scared person that survived.

Don’t wish to have a soft person next to you, someone who had it easy, that’s why you shouldn’t be soft as well.
(Book) The upside of the downsize- your brain is pretty good or your genes wouldn’t make it this far; people that are depressed have a reason, they’re not going anywhere! You need downtime, you don’t need medication to self-dilute yourself.
There was never a time where people would be rewarded for being a survivor.
This generation is the worst, but it can be great if they toughen up.

The hard is what makes it great- build memory happiness.
Elon Musk- “I’d rather put parts of glass in my eye than do it again.” But it’s worth it, he would do it again, because that’s what makes a great story.
“To get what you want you have to deserve what you want.”
Do some things that traumatizes you today, break the patterns.

Read more

Tai Lopez – Money Accelerator

Tai Lopez Money Overview

Whether or not people want money, by hours all of them will spent the majority of time pursuing it.
And they don’t even know the most basic things.

“How can you be good at something you know nothing about?”

It’s all about knowledge, if you want a great measure of financial independence – you need to know all the basics about money.

The minimum amount of time I need to change is 67 days.
The reward is beyond what you think – the pyramid of money

  1. in debt (below 0$)
  2. scarcity (less than 70,000$/year- most people are here)
  3. financial independence/freedom (from 70k to 150k)
  4. prosperity (250k-1 million)
  5. wealth and impact (above 1 million per year)

Fundamentals are important.
Warren Buffett, Donald Trump- always talking about the basics (others think the basics are boring because educational system teaches them that.) Most people are always looking for a new cutting edge technique or a scheme, which is the wrong approach.

“When the tide comes in, you see who’s swimming naked.”

Warren Buffett – people didn’t understand money in 2008 when the crash happened.
People know more about sports, video games, shopping in retail, Kim Kardashian’s birthday than they know about money. None of that knowledge matters to you!
You’re spending your whole life in your job, and don’t want to learn about money?
Sherlock Holmes – “The mind gets cluttered” (with not useful information.)

There is an incredible amount of stupid facts that you have to remove from your head and learn the right things.

Tai Lopez was also talking about a guy from Lithuania, who is 19 years old and making 6 figures – he’s one of my mentors (the point is that the world has changed, and age doesn’t matter anymore!)

You need to learn everything as fast as possible – better to learn the basics of money in the next 67 days, than to waste 10 years on it – your time and energy are limited!

“If I don’t love myself, who will?”
Who will take care of me and my family, the government? The government doesn’t care about me.

“Stranger on the street, even a friend?”
Try to borrow money from them – that will separate friends from acquaintance.

“But if I only love myself, who am I?”
I can then give more if I have more. Bill Gates had more impact than entire countries.

The recession doesn’t hit Tai Lopez, he doesn’t worry about the bills, and if you have the right information you won’t get hit by these crashes – he made more money than any other year.
There’s nothing you can learn in 2 days, you need more time, but 67 days is enough.

Don’t have 3-word answers, share a little background, have more detailed answers.

80% of people can’t stay on track and can’t finish this – don’t be one of those people, you can set a punishment (every time you miss a lesson or don’t do something give $50 to charity, or do an unpleasant chore.)

“Everybody wants the good life, but not everybody gets the good life.”
They are not willing to put in the work, but everyone of your friends would want a million dollars if you would ask them right now.

#1 What is 1 tangible thing that you can get that will make you feel like you achieved something? Maybe it’s paying off your debt, nicer apartment, car…

#2 What has been holding you back until now – why haven’t you achieved this before?

Becoming Financially Free

People are now slaves of their debt, and they are spending on average 80% of their time doing something they have no passion for, something they don’t like to do – that’s slavery.

If people do things that if they were given a choice wouldn’t do, they’re not financially free!

“Before you change something, you first need to step aside ask yourself why it currently is the way it is.”

Whenever someone has a radical belief (diet, religion), the reason they’re on the wrong track is because they never diagnosed why it is the way it is.

It’s like going to the doctor and telling him you don’t feel good and the first thing he does is says “hearth surgery” without knowing why you’re not feeling good – that’s what most people do with money.

“It’s because of the banking system, because of gold, other people are holding them back.”

If you ask lots of people about money and poverty you will hear everything from logical ideas to completely crazy ideas!

Throughout history the wealthiest people were kings and monarchs – people who were born into money, now that’s not the case anymore!

Now, more multimillionaires get there from scratch than inherit it – diagnose the real reason why you are not where you want to be!
It might be true that sometimes you need money to make more money, but there are so many exceptions from that rule!

It’s all because what you don’t understand, you don’t have (very few exceptions.)
Very few people have abs without knowing nothing about diet and exercise, and even the luckiest people are not exceptional about these things.
Even if you think certain athletes are not smart, they are very smart about that specific thing – they know how to train, eat and stretch (they wouldn’t have incredible bodies if they wouldn’t know and do those things and the same thing applies to money.)
When Tai asks poor friends money questions they don’t know the answer, but as he asks richer friends, they all know it – it’s not some magical thing, it’s common sense, they do the things most people know they should do, but don’t do it. In 67 steps that is unstoppability factor – knowing and learning everything, there is about that subject.

“The more you learn, the more you earn.”

What is money?

Money equals scarce (being big and athletic is more scarce than being a school teacher; few people can do it) in demand (lots of people want to watch it) resources.

It’s more scarce to be extremely tall, low percent body fat, highly coordinated, fast and skilled than to a school teacher, librarian or work at a food restaurant – that’s why Kobe Bryant or Michael Jordan earn $250k in one game, everyone else makes $40k/year.

But scarce isn’t enough, it has to be in demand – very few people can do what these athletes do, but also a lot of people want to pay to watch it.
Money doesn’t represent paper, it’s just one way to exchange resources.
It takes a very hot star to make gold – it’s scarce in the whole universe. Gold took a very hot star (Supernova), but iron is less scarce.
You will get financially free by acquiring skills that are scarce and in demand.

Who would you want to fix your hand if you cut it, the one who’s the best (scarce) or an average medical student?

You are also willing to pay the most money for that person.

There’s not many families like the Kardashian’s – even they are scarce and apparently in demand.

That’s the most important principle!

The world operates on such low level – you don’t have to do great things to rise to financial freedom. Most people waste 20-30 years before realizing what they need to do – get ahead sooner.
Very few people are on the right track, it’s easy to stand out – nobody reads books, that becomes scarce. Knowledge will get you more money, because nobody is willing to put in the work to learn new things.

There’s a lot of skills I can acquirehard skills (cook, program computers…) and soft skills (people like me, I’m persuasive…)

I should love fundamental things – they are really advanced!
Michael Jordan practiced basic passes daily. He was the best and he was practicing the most basic drill there is every single day!
Mom pats us on the back for common skills (eating with closed mouth, making a bed.) We should reprogram ourselves from that, because these skills won’t help us as much.

#1 What common skills do you already have – not scarce? Driving a car, having good manners…

#2 What do you know that’s not in demand? Knowing all the names in your huge family will not make you money, perhaps milking a cow – nobody cares about those, that might affect your happiness, but if everyone can easily learn them, you won’t make a lot of money.

#3 What is something that you’re on the tip of possessing that is scarce in demand?

Wealth Creation

This program is made in a way where Tai tells you what he would want to tell his younger version of himself.

It’s not enough to know what money is, we need to figure out how to get it for ourselves.

It’s a transfer (that’s why you need to have scarce in demand skill)

The Billionaire effect (book)

2 Modes

  • producers (they take 0 and move it to 100, they invent – scientists, creators)
  • performers (employees – programmers, bankers, secretaries – they help get it to 100, but they’re not there from 0.)
    The only way to get money transfer is in one of these modes.

Producers get the wealthiest when things go well (highest potential), but they take the most risk.
For every Mark Zuckerberg and Bill Gates, there are thousands who tried to produced something and it didn’t work.

Most deadly time is a day after you’re born. If you want to be the next Mark, producing something from zero, everything can go wrong, while when you make it (100), one law sue or one bad employee won’t change a thing.

The upside of being a performer is statistically less risk (more guaranteed pay), and the con is that you make less money.
“Pigs get fat and hogs get slaughtered.”
Don’t have the mindset of only wanting to be Bill Gates, and nothing less (never the second guy) – being a performer is also very good.

Know yourself and know where you fit in better.
Horses for courses – know what you need based on the track (you need to know which race horse you are.)

Most people work as performers and then become producers.

Others failed often as producers and then became performers (80% is meant to be performer). It doesn’t matter which one you are, but it does matter if you don’t figure it out.
You can still come up with ideas if you’re performer (supervisor, manager)

Feedback analysis is the best way to get to know yourself – look in the past and see what you succeeded and failed at. If you always wanted to go in a different way, be a producer (a lot of things are simpler than people think.)
Write out what the outcome will be and see if you hit it.

If your outcome was “well, I never got it off the ground, I was always planning, but never pulled the trigger…” – that’s because you’re a performer trying to do producer’s job.
Partner up with the opposite (producer, performer.)

Understand partnership and collaborations – 2 myths:

  • Only producers get rich
  • Doing it on your own (Bill Gates didn’t do it on his own)

You cannot be both. Cover your weaknesses with partnership, but you should start as a performer.

Make someone else wealthy first – before Warren Buffett was wealthy, he made Benjamin wealthy when they are training you.

Flipping burgers doesn’t count – they have to train you in the process. Learn on somebody else dollars, or you will run out of money before you learn.

Don’t put all your money on a 5% chance of you making it – making an app, but never made anybody rich, never made an app before…

I’m a producer and know more things, that could make other people wealthy.

#1 Based on feedback analysis, are you a producer or a performer?

#2 Why? Back it up!

#3 What’s something you can do in your current situation where you can take your scarce in demand skills and help someone get a little wealthier doing that?

Three Bucket Money Mastery

“A person who is faithful with a small amount, will also be faithful with a lot of money.”

If you don’t have discipline when you have $100, you won’t do well if you got millions.

You have to be a master of small things that lead to big things – manage what you have now.

Don’t do super long plans – you don’t even know if you’re going to be alive, instead tell me what you will do today? – Seneca
It’s OK to have a vision of being the next Gates, but you need some specific goal for today.

Everything you go through, every room you walk into, be the master of that situation.

Jordan played the same in every situation, he was a master of the court no matter where. Cool under pressure. He never differentiated his mastery – most people don’t want to play at the park to get hurt, he played against everyday ordinary people

People say they will give to charity when they will be rich.

Whether you’re broke or rich, give to charity – act like you have millionaire mastery in your brain, got 1000$ in your account? Act like Warren Buffett with that money.

You don’t want to be learning to play intense basketball when it’s the Championship Game, master it before, before it’s too late!

Drink a gallon of water/day (3.7 liters).

Don’t say “Tai, once I get a million dollars, that’s when I’ll understand how taxes work, how to give to charity… don’t wait, because you’ll never be a millionaire if you do that – master what you have right now, it’s all you’re promised to.

3 Bucket Money Mastery

Whether you have $10 or a million dollars, have 3 buckets;

  1. Last Vegas money (willing to experiment and lose it all) (10%)
  2. “Eh,” Bucket (not super risky, but it’s not extremely safe (60%) – This is the money that you live on.
  3. Rainy day Bucket (nothing is guaranteed, but the safest way are savings accounts backed by government.) You don’t want to lose that bucket!

You would do the same thing with your business bank account (entrepreneur program.)
John Wooden – prepare for a Rainy day, it’s coming, if you don’t have any savings you’re tempting the world to teach you a lesson. (30%)
People who don’t have a backup plan, live a bad life. Don’t be on the edge of disaster.
Nature has no mercy!

“You don’t fear a man who’s been in a one fight, or did one thing, you fear a man who has scars, broken nose, experience.”
He/she who is faithful with 100$, will be faithful with a million.

If you’re sloppy with 5$, what would I give you 50$?

If you say “I just nearly get by”, remember you must bend your knee to mother Nature!
The financial wheel has been rolling for a long time, and most humans try to run just in front of it, and if they someday trip over they’re gone, they only safe place is to walk inside and have the pace.

Don’t be always on the breaking point, save some money, so in case something bad happens, you are covered.

One of the ways why rich get richer is because they have money to experiment with new things, while everybody is just having enough money to eat.
They get new technologies that get them wealthy – so buy a book, go to a conference and experiment!
Don’t whine, you are complaining to the wrong person if it’s too tough for you to find a cheaper place (temporarily cook more, getting a roommate, not have so nice clothes, you don’t deserve money.)
Who do you want to have money in this world?

Smart people or people like Paris Hilton that destroy it. I have to be like Bill Gates and Warren Buffett, and every one of the great people. They struggled sometimes, and lived in a bad place temporarily.

“A human being can do anything, as long as it’s not forever.”
Give to charity before anything else.
Even if you deposit $1 into savings account, you’re still reprogramming your brain.
“Everybody wants to be me now, but I slept on a couch for 8 years, before I could afford anything and had to grow his own food” – Joel Salatin

By eating at home you’re becoming richer, you’re feeling better and feel happier.

This becomes who you are, and the world is fairer than people know. It will reward you over time (not overnight).
#1 What is the current ratio you’ve been practicing the three-bucket strategy?

#2 What’s a charity that you’re going to start giving to?

#3 What’s an expense that you can cut out that will not have a negative effect on your life?

Opportunity Cost and the value of Your home

“You’ll never have what you don’t understand.” At least not at the high level.
Don’t be Mike Tyson; made 400-800 million dollars and couldn’t afford the hotel room.
He understood boxing, but not money.

Money follows knowledge. It’s better to not have money, than to have it and lose it (emotionally.)

One of the universal questions that you should be able to answer well, because it will cost you a lot of money – “Should I rent a house or buy a house?”

Biggest expense – Tai Lopez went from a mobile home, to finding a place with lots of roommates.

All humans need shelter (the first thing that you should be seeking if you find yourself on a desert island, even better water) – if you don’t answer the question rent or buy you’ll find yourself like people in 2008 who should have been renting, when they were buying (recession.)

People spend the most money on their shelter (whether they’re rich or poor.)

Charlie says avoid extreme ideologies, so don’t listen to people that say- real-estate is the best, invest there (it’s not magical, some went broke), saying rent all is also black and white thinking.

There are times and areas where you should rent and where you should buy.

“It’s easy to be angry, but to be angry at the right time, at the right person, for the right reason, with the right intensity is difficult.

Just like it’s easy to say “always rent”, but it’s difficult to say when, where and for how much to rent or buy.)

If you have no money, just rent.
Assuming you have money, what’s the opportunity cost (you could put money in deposit and get a piece of property, or you could rent and do something else with the money.)
When Jeff Bezos started Amazon, he had 70,000$, what if he would use it to buy a house and missed the opportunity. He had a better opportunity, he started Amazon and has 42 billion dollars. If he would listen to advise that you should always buy, he wouldn’t have the money to start Amazon.

If you have nothing else to do with that money (you only have it in a savings account), you should buy, but if you’re an entrepreneur and you need to buy marketing that makes you more ROI, it’s better to rent.

“Everybody thinks they know opportunity cost, nobody lives it right.” – Warren Buffett

“What’s the true value of what I’m buying?” (value investor mentality)

If you had no opportunity cost and $70k and got $230k loan to buy a house make sure you know that if you buy 300 grand house, it may be only worth 100 grand and you will get ripped off.

How do you know how much the value is? (people get PhD’s in that)

What would it rent for? (people in 2008 didn’t get that- they were buying houses for 2 million that they could rent for 4,000/month.)

The true value is what would it rent for (or earnings potential in stocks) – the only way to make money off a house is by renting it or selling it.

There are lots of exceptions, but it’s usually 10x yearly rent) – London houses could be in a huge bubble because you could pay 10,000/month for a 10 million home (100 yearly rent.) That’s how people got in a bad financial situation.

The 10x rule is not perfect, but it gives you a general idea. Think really hard before buying a house 20x yearly rent or even more!

Buying for 70,000 and renting it out so you make your money back in 8 years.

  1. If you can get back your investment in 3 years, you’re crazy not to do
  2. 3-7 years you should really think about
  3. anything that would take you 10-30 years you might not want to do.

If you don’t know how much to rent for, look at similar houses – Zillow

Real-estate also depends on the country you live in – there are benefits when you buy a house in certain areas (tax deduction as an example.)

Always look at the intrinsic value, the quality of living in that piece of property.

When in doubt – rent until you are sure!

Sucker theory (Warren Buffett) – when people buy a regular condo for 50 million dollars and it’s not worth even nearly that amount, real-estate doesn’t have warranty or a guarantee, you need to fix everything yourself, and if no one else wants to buy it from you, you’re stuck with it!
#1 How much are you paying for rent, or if you own it, for how much could you rent it out?

#2 What is 10x- the 15x value of that property?

#3 What is an example of a pre-existing extreme opinion about renting vs buying? Where did this opinion originate? What new insight did you take from this lesson?

Secrets of an Investor

Forbes list of 400 richest people, who didn’t inherit the money (from whom we can learn from) are usually investing – you need to understand it even if you’re broke right now.
The first rule is that investor mentality wins, and it doesn’t matter what (sports, Greek yogurt, restaurants…)
Expand the mind out of specificity at first (stop thinking that only people in real-estate make the money.)

“History reports that the men who can manage men manage the men who can manage only things, and the men who can manage money, manage all.”- Will Durant
Investors usually manage everything, they don’t always make it to the news, but they have the money. Don’t just follow the money, be interested in.
You can apply investor mentality to any industry, but don’t go into computers if you hate them just because you think there is money to be made there – money is made in every industry.

Richard Branson didn’t use email for 10 years, he invested in music, because he liked it, then airplanes…

People will tell you to invest in this stock, in gold in this and this… (different asset classes); there is no magical asset class, if there was it would create a grocery line effect (when the line next to you opens up everybody goes there and the lines even out, same traffic lanes- if you move left and right, you don’t get any further than if you stay in your line)- it’s not like if somebody says that to you then nobody else told anybody else that in your city. You won’t be the first one who finds out the first asset class (you don’t think no one else knows about renting apartments, opening restaurants?) We live in information age.

Don’t get advice from reporters (on where you should invest your money), they make 80,000 a year or less! When the 20 million/year friend got into other things, he didn’t have investor mentality, he had hype mentality. He started thinking in matter “WHAT”, that’s not how the world works, if it did, everybody would invest gold, price would go up above the value there would not be as much profit (if you raise price of the hamburger to $6000, it’s above value) – eventually the bubble bursts.

Mother nature laughs last; when you violate the principles of how this world works (naturally, or economically), you’re in for a hurt. Don’t learn the hard way; don’t work a long time for money and watch it disappear because you had a hype mentality.

Knowledge; there is a good time to invest in gold (if you have above ordinary knowledge of something – not just reading an article, that’s the opposite, it’s hype mentality), let’s say you grew up around a person who worked in a mining business for 50 years, or had a mining team. Then you have more than ordinary knowledge (most people read the same books even), but you get specialized, and now it begins to matter. Now gold can be the best investment you ever make, because you know when the value is below the price.

Intrinsic Value is above price. Most people want to skip the knowledge part and move to this. Don’t trust the saying – “special price, discounts…” Just look for the value you’re buying.

Have accurate knowledge, and then tested judgment (first few investments must be small so you don’t burn yourself too much); but first make sure you really have knowledge and buy a small thing to see if you can get more than what you payed for.

Have a margin of safety, if you calculated wrong (paying 205,000 and you think it’s worth 210,000 – there is no margin of safety there.) If you got it wrong and the price is different, you still need to have a big enough margin to make a profit.

#1 What is an example of a time you had the “hype mentality” instead of the investor mentality?

#2 What is an example of a prejudice you had that a specific thing would make you money?

#3 What is an example of something you put money into without having any specialized knowledge?

#4 What is an example of a time you paid way less for something that turned out to be worth way more?

#5 What can you do now to test your judgment to help you develop the understanding of investing?

How to Know What to Do with Your Life

“Most people think they know what they’re good at. They are usually wrong. More often, people know what they are not good at – and even then more people are wrong than right. And yet, a person can perform only from strength. One cannot build performance on weaknesses, let alone of something one cannot do at all.” – Peter Drucker

If you are going in the wrong direction, you can watch all the videos and still get nowhere.

“The general who doesn’t know himself and doesn’t know the enemy, will lose every battle. The general who knows the enemy, but not himself, for every battle he wins, he will lose one, but the one who knows both, will win every battle.”

You don’t want to use all these strategies and tactics on the wrong things – if you need to start over and over again too many times, you will be broke for a long time.

is not enough – your mom would say that you can be whatever you want to be, which is not true. You need skills, genetics…the whole package, look at yourself and what you’re good at. Don’t do what you think you’re good at, don’t assume you’re correct. We trick ourselves, brain is like a fortress, we’re deceiving ourselves. Use feedback analysis, self-analysis is not enough, you need other methods to know for sure.

That is what we call American Idol syndrome (thinking we are good at something, and we are not – people go to the show thinking they are good singers.)

If you love singing, but you’re bad at it you won’t make money doing that. It would be a great mistake building your whole life around singing.

Write down what you think will happen and come back in 18 months, to avoid delusion. The greatest form of lying is self-deception.

Partner with people that are good on things you’re bad at.

Double down on your strengths to become even better with them, and spend a little bit of time on fixing your weaknesses as well, but do not build your life around those.

Ask yourself:

  • What you grew up around?
  • What have you been doing for the last 10 years?
  • Look at feedback analysis (yourself), what do strangers compliment you on?
  • What can you talk about endlessly on a Friday night? Having a lot of curiosity about it.

See where these things merge together.

Online personality tests; Mayer’s Bricks, human metrics, strength finder test…

You should also go over Persuasion Accelerator Notes and P.A.S.E. system to evaluate your personality and get to know yourself a little better.

Don’t look for products, look for industries! Products will change over life.
Don’t build your life around the products, it would be crazy to build your life around a product, because it is changeable and dictated by the market.

Think long and hard for a general industry you want to focus on – then ideally don’t change it, stick with it for your entire life.

Michael Jordan, Bill Gates, Warren Buffett, Sam Walton… almost every successful person sticks to the same industry.

Very rarely can a lawyer change and become a tech expert and then switch to real-estate, that’s a lot more difficult!
Even people like Elon Musk who has a few industries is doing similar things – he is focused on the future and technology.

Government Industry List

These are probably the most important questions you will ask yourself:

#1 What did you grow up around?

#2 What have you been doing the last 5-10 years?

#3 What do strangers compliment you on?

#4 What personality test are you going to take?

#5 What do you love to talk about when you’re not working?

#6 What are some examples of things you’ve worked with and have either failed or been successful?

#7 What do all these things have in common? What industries seem to make sense to you?

The Two Income Formula

We still think there is a pot at the other side of the rainbow, and eventually I’ll get there and get that gold. That’s why people are addicted to gambling – you could get rich with almost nothing.
Jason Statham’s movie
There’s no one thing to make you rich – people are hunting for the next pot of gold (real-estate, Forex trade), while the answer is common sense, it’s multiple sources of income.

It’s not just about getting a 2nd job if they’re both bad.

The second job at McDonald’s won’t help you.

Your 2nd job has to have long-term potential, even if you start it small.
The number one job in the world is a customer service worker (1st job) making $52,000.

The average raise is 1-3%, so if you get 3% raise every year, it’s another $100 or $200/month.

The 2nd job, should be a big front loader – doing a lot of work at first, and you have to keep momentum going, like pushing a rock uphill – if you stop it will roll back down and kill you. People with lots of college debt will need 10-20 years to just break even.

If you push it up, eventually it will start moving on its own. The problem with the first job, is that this never happens, it never goes down, if you don’t show up today, you’ll not make any money.

This might take a while, that’s why you have to be curious about the industry, be passionate about it patient
Nobody is that curious that he would love spending 30 years making burgers.

Today is the youngest you’ll be, 10 years from now you’ll have less energy.
When you were 6 you had a lot more energy, it only goes downhill from that.

Don’t just pick a thing opportunistically, that’s dangerous.

“As a dog returns to its vomit, a fool returns to its folly.”

People hate their job, and then they take another job, so they do it twice. Two dead end jobs will keep you poor forever!

Any type of sales commission job is great (if you don’t show up nobody cares which is great, it’s only based on results). Door to door is fine (most very successful people did some form of door to door selling), MLM network marketing is OK as well, but they promise you a lot of things and as long as you go in realistically, it’s fine, you will learn a lot. You can apply it to other things later.

One of the best things are financial services, selling cars is OK as well.

You can use buildings at night and split the money; events, parties, educational stuff…

Startups will give you shares and a little bit of money (you can work part time.)
Painter painted the walls and got shares, and the company was called Facebook, and he is now worth 200 million dollars from that one job that took him a few weeks.

Consulting is a great second source of income – teach what you’re good at.
You can get certified as a part-time personal trainer.

#1 Does your current source of income qualify for level 2? Potential, curiosity, front loaded…

#2 How much time could you realistically devote to creating a second source of income?

#3 Which of the opportunities mentioned seems to fit best with your personality type and interests?

Getting Around a Money Environment

You must have a set of social influence that follows the rule that you will be an average of 5 closest people – some will be mentors, others will be advisers…

It takes 10 years to create deep friendships, it’s not overnight, but at least create acquaintances.

“When you get different people together, ideas have sex – they bounce off and reproduce.”

I might have to cut some things that I do, to spend time with these people, it’s minimum once a week. They must be making at least more than an average income.

Humans learn by osmosis (absorbing whatever you are around) – you are what you eat is also osmosis.

Super-size me (movie) – American diet
Lord of the Flies

An average person sees 2-7 thousand pictures a day (advertisement – cognitive biases, they’re all trying to get something from you, they are not trying to increase your income.)

You need to have CE – Continual Education, when you finish this program, go to the next one, always be learning.

You get million dollar lessons from hanging out with these people – keep track on what you spend money, not just in business, also personal (as an example of a lesson.)

Bill Gates and even LeBron James hangs out with Warren Buffett.

Don’t start with the president, and build relationships slowly. You need to be patient.

Treat those people, like someone you were dating – you wouldn’t just go there and offer them a ring after 10 seconds, they would think you’re crazy.

You have to be cool, relaxed.
Nobody wants to be around someone who just wants something from you.

And if won’t always work. It might take a while to warm up, and they might be too busy, don’t take it personally– they’re just doing other things.

You can have separate environments – 6 pack environment (people who want to get in better shape), parent environment (learning how to be a better parent), but you also need a business environment where everyone wants to be more successful and make more money.

#1 Who are five people that you can reach out to?

#2 How are you going to reach out to them in a non-aggressive way?

#3 Realistically, how many hours a week can you devote to this?

The Sleeping Secret

If you look at your life in reverse and all your money your spending, the most money you will spend generally is housing, where I sleep.
On average people are spending about one third of their money on their home.

Tai Lopez lived in a mobile home for a long time, and now owns penthouses.

Warren Buffet doesn’t have an expensive house – real-estate isn’t a magical thing.

Most people get a mortgage and pay for their house for their entire life, and bank makes money on them.

You have to know yourself (like in any other thing), there are 4 types of people P.A.S.E. system of Persuasion Accelerator:

  • Practical people appreciate sensual, nice things – nice wood floor…your strategy is to want a little bit nicer place, a bit bigger, more luxurious.
  • Action people don’t care as much about where they live – you’re on the go all the time, you like multiple homes, even if they’re smaller (variety, travel.)
  • Social people – it becomes more about location to be around people
  • Emotional people are more sensitive, get hurt easier, more artistic, protective (having a random party with 100 strangers doesn’t seem good to those people.) Focused on security, even if it’s not as nice, you just want it for your own, quiet place, living there for 20 years, not frequently moving…

You need to define winning for yourself.

2-mile rule applies to everyone. Have everything in reach.

Sometimes you need to downsize – live in a small place to save up the money.

1 step back, 2 steps forward, maybe getting a roommate to invest in money making things. If you use it as a rent, it can’t work for you.

Think about this for a couple of days to be honest with yourself and what you need right now. You might think you’re an action person, but really think about it, following someone else’s dream is dangerous.

Know your strongest and weakest part, you can’t always get everything you want.

Divestiture – selling what’s not working (downsizing), and keeping only what is working.

Don’t get any roommate, any family member, be selective.

#1 What do you think is your strongest housing type? Explain.

#2 What do you think is your weakest housing type? Explain.

#3 How well are you following the two-mile rule in all aspects of your life? How far is your doctor, dentist, supermarket…

The Money Making Daily Schedule

The best way to spend money in your life is to pay someone to teach you valuable lessons, so you don’t have to learn them the hard way.

How do you spend your day? The Rock starts his day at 4 am, he works out and takes care of his body until 7 am, then goes to work.

Tony Robbins gets best thoughts at 2 am in the morning, it’s a confusing subject.

People are different.

Think of inversion – what isn’t right?

“Once you eliminate the impossible, whatever remains, no matter how improbable, must be the truth.”

If you want to be healthy, write out everything that’s unhealthy, if you want to date, write out every attribute of people you don’t like.

Too strict schedule doesn’t work – brush teeth from 8- 8:03. (people don’t stick to it – you need to have adherence.)

Group up your day (it’s much better to plan out a lot than not to plan at all):

  • early morning: 4-7 am
  • mid-morning: 8-10 am
  • late morning 10-12
  • lunch, talking on the phone 12-2 pm
  • midafternoon 2-4…

Do the hard stuff first! (not the very first)

The first couple of hours is think/plan part, then right after that, it’s time for the hardest things.

You want to have most of the heavy lifting things done within the first 6 hours waking time.

Will Power (book)

People who are racist or grumpy, are more racist and annoying when they’re tired (will power.)

One Thing (book)

After the hard things, you can do collaboration – social things.

The fourth thing is to wind down – you may check notifications, make sure there’s no emergency going on, but here you can maintain healthy relationships, check the staff, focus on the minor stuff.

The last thing must be implemented as well or other things will break down.
Reward– doing things for yourself, things you’re looking forward to. Tai Lopez has ping pong for people when they finish work. Do that 3 hours/day, do what you want. This is where you don’t have to think as much. The brain gets better by doing this, because it’s programed to push through the hard stuff, the reason why most people don’t make it is because they push through a couple of times, but they don’t reward themselves – the brain says “why am I doing this?” This is how you start procrastinating – you need to reward yourself more or less every time.

If you can’t resist video games, or TV shows, do them at the very end in the reward phase.

The best thing is if you can wake up at 4 am – matches natural cycles, you’re productive while other sleep. If you can’t do that because of your schedule that’s fine, but focus on planning your day and doing the hardest things within the first 6 hours of wakefulness.

Knowledge won’t benefit you if you skip this part and don’t take action – stick to what you write down and implement it today!

#1 What is an example of you putting off the hardest thing until the end of the day?

#2 What is the ideal time for you to wake up that is as early as possible but also realistic? Explain

#3 What is the reward that you’ll start doing with consistency at the end of the day?

The Investor Strategy

Elon Musk raised 2 Billion dollars just for Tesla.

Investors will want to know who you are – they don’t invest in plans (those can be created from scratch).

Micro Investor Formula – there’s an order to earn investor’s confidence (doing the right things in the wrong order is also wrong).

Instead of asking a girl to marry you after 5 minutes (you did the right thing in the wrong order.) Have a micro date instead, so if you don’t connect with her it’s not a disaster. If it goes well you go to the next level – the same principle applies to investors.

People didn’t start anything in their life, they have no skills and want 10 million dollars. Raising too much money, in the beginning, will be your prison – you won’t know how to use it, and you’ll waste it, which is dangerous for your success.

How do I secure investors at a micro level step by step? How do I raise $500 from somebody?

So the most important thing is doing actions in the right order.

90% of successful people used investors.

Everybody usually starts with friends and family – get $500, pay them back quickly and give them more so they’re excited. That’s a lot better than wanting a million dollars on the first deal.
Pick an amount that’s not big for them – billionaires have $250,000 monopoly money.

Pay them back quicker than they expected and a little more, they will get mad with you for less.

It’s not about the money, it’s about trusted investors – so when you need more money people know you over deliver, pay quicker and you’re a great guy to work with.

You release dopamine, trust drug… they may only make $100, but they will feel like a winner.

If you borrow 10 times more and they expect more, and even if they earn a lot more than $100, but you still under deliver, the chemicals will not be released, even fear will be released instead and they’ll never want to work with you again. Same with dating- over deliver, get them laughing more than they expected.

If you over deliver, people will trust you and recommend you to others, it’s a lot more likely that they will also agree to invest larger amounts in the future. We’re always preparing for the future.

Have a pool of people that you can borrow from. Don’t borrow money you don’t need or will waste

Identify somebody that you could invite to be your investor, and borrow the money that you can afford to lose. It’s different with people that will actively join your business and work with you. You don’t need to go to lawyers if you borrow from family. There are also a lot of fund raising sites like Kickstarter or Indiegogo.


#1 Who is somebody who’s either actively in your business or family member that can invest in you?

#2 What is the amount of money that you know that you can pay back and know that you won’t lose?

#3 What should you use the money for that actually have potential to bring the investors’ money back?

The Magic of the Possibility Mindset

It’s good to have specific advice, but sometimes you need to break through your road blocks that are keeping you from making money.

The Magic of Thinking Big (book)

“Big Possibility” Mindset

“The Wanter/Wisher mindset” doesn’t work- “I want this and that…”
“The world doesn’t respond to the need, it responds to the seed.” – Jim Marone
The smart farmer plants the seed in April to harvest in October.

Wanting won’t do anything for you, a belief will (believing that you can do it.) When you believe that you can do it, how to do it will reveal itself.

You have to see in the future what might happen, believe that you can achieve it and then generate enough will power to do it.
Warren already believed he will be wealthy at 7, but he wasn’t a dumb farmer, he started at 7, and read every book until age 11. People who just want and wish for the lucky lottery ticket, end up with nothing.

You have to go back and fix the old ways of thinking – a lot of people still wish that they didn’t have to work and would just hit that lottery like Tai Lopez did when he was 10, but he let go of that idea completely and replaced it with valuable concepts instead.
These principles will keep you poor – believe that big things are possible for you, but they are not in these quick schemes.

Once you do a $10,000 deal, the mindset switches and when you do it 100 times it becomes very easy and your goal becomes $100,000 deal. We are talking about your circle of possibility.

Put things in the realm of your possibility (from a bad car to Ferrari) and then putting it to work.

If you you’re making $1, try to make $100, then $1000, $10,000… figure out what it takes, how many more leads you need, how many more sales, what are the numbers – plan a seed, put it to work! Sometimes the reward is 3 months later, sometimes its 30 years later.

#1 Give one example of something you only dreamed and wished for that you never got.

#2 Give one example of something you never imagined of getting but now you’ve got it. Tell me a success story.

#3 Give one example of something you never tried to imagine because it was outside of your realm of possibility. Be specific.

Investing in the Stock Market

This is an overrated and underrated area. People traditionally associate it with making money.

It’s overrated because you won’t make as much money as they would think, most people at best make 7%/ year. It’s underrated because you still want to learn a few things about it since they apply to a lot of other areas, the stock market is an exchange, trade of value. It’s how businesses get investors.

Some people make it more, but that’s lottery thinking again – you want to know the rule, not the exception to the rule.

Unless you spend the majority of time on it, it won’t be your major source of wealth. After taxes (-2), after fees (-2) and after inflation (3%) you make nothing.

You get tax advantages in some countries if you invest in some 401K companies. It’s a good source of passive growth of money, but even without any taxes and inflation, it would take 10 years to double the money. Unless you start with a decent size investment, you won’t get anywhere.

There are some day traders, some systems, but there’s nothing consistent – you will not get from broke to a millionaire. You can’t learn from luck, don’t follow people who are exceptions of the rule and got lucky, you need to learn what the rule is.

It’s not a wealth creation system. If you go around the world and ask who got wealthy with $1000 investing in stock market, you will hardly find anyone, while people that had $1000 and started a business had better chances, you would find thousands of those.
If you think you know something, a great test is to teach it to others – give others a talk about stock market – people think they have a lot of knowledge, but they can’t get it out there.
Either you’re born rich, or you get there with a business, that’s the rule.

Use stock market for tax benefits (tax advantage retirement plan).

Diversify in the stock market to preserve wealth and protect it. You get rich by focusing!

If you focus on one stock, the next Google you will lose eventually, and there are always stories about people who bought things very cheaply and got rich, but it’s a huge risk.

Most people think “it’s safe to invest only in the next Apple”, it’s not it could have a big potential, but if you lose don’t cry about it.

You need to decide whether you want to diversify or focus – the risk is different (do you freak out if people don’t give you $100 back, do you still think about it after 2 years? Then you have low RISK TOLERANCE).

Being a private equity manager is another thing, but that’s a career choice – Blackstone as an example.

Mark Cuban was paid in stock, and listened to the advisor who told him to protect against loss, and the stock dropped from $200 to $7. If he wouldn’t diversify, we would have never heard of him. And Yahoo was a big company like Google, Apple – all of them can fail, it’s never a sure bet. It’s like Titanic – you think it’s too big to sink, those are the last words, and the next thing you know is when Leonardo is making a movie about your money sinking to the bottom of the ocean.

The best thing you can do is to invest in Index Funds (American Funds, about 10 decent ones.)

Money- master the game (book)

See stock market clearly – it’s one of the tools.

People that made the most money were business men or having a great team.
You have control over that, but with the stock market, you don’t have that control.

It’s better to have predictable businesses that pay no matter what recession comes.
#1 How are you investing in the stock market through tax advantage plans? Get a local accountant to help you depending on your location.

#2 Are you risk tolerant or not? Is $100 loss haunting you?

#3 Are you more interested in safety through diversification or wealth creation through concentration?

Speaking the Language of Money with Mark Cuban

Ideas without execution are worthless – Mark Cuban is an action taker.

How to win (book)

As a kid, he loved to read about business (biographies of successful people.) When he went to university he took the hardest classes first – he snuck in the more advanced ones. Mark wanted to see if he could do it, so he forced himself to learn all these things.

When he would get a computer job he read the entire manuals and master that as well. When someone invents something they totally understand it, for everyone else it’s a fresh start.

He slept on the floor, he had nothing to lose and he also knew how to sell.

Mark also learned everything about finances and accounting which is the language of money – you need to talk in numbers and learn math.

If his 6-year-old son Jake wants something, he needs to answer a math question.

You need to be able to win, to do that you need to know everything that they know and more to understand what they are talking about. When you walk into a room of accountants you have to understand them.

You need to be able to go to any business and figure out how they work, what makes them money and what their important metrics are.

Snapchat had to go from topless pictures when boys are trying to talk to girls, to figuring out how they could make money.

Everybody has ideas and they think it’s the best and get all excited, but then you don’t know what to do about it. You have to start a company, develop a product/service.
As long as you don’t do that you are just making excuses.

“Sweat equity is the best equity.” – Most companies don’t fail because they lack money, but because they lack brains and ethics. Most people don’t want to do the work.

You need to work while they are sleeping and partying – wealthy and successful people in any area did the things that everyone knew they should do but never did.

If you are growing your business, you have customers and you can get a lot of connections with people that can give you money (investors.)

Mark Cuban used to say that if you give him money you will get it back and if he can’t pay you he will watch your kids, wash your cars and do whatever he can, to repay you.

#1 What steps are you taking to turn your idea into reality and what’s the next step?

#2 How are you keeping up with the latest trends? What are you reading, what’s your methodology?

#3 How can you raise more money for your business besides getting money from your traditional investors? What other ideas do you have?

Investing in Strategic Freedom with Ryan Holiday

The Obstacle is the Way (book)

American apparel brand

This is 1st world problem (not everyone has that) but they can’t say no to money. Figure out how much you really need it – Ryan doesn’t live the lifestyle that would require him to make a ton of money every month. He prefers to spend time doing other things that he enjoys more, instead of making an extra $50k/month if he doesn’t have to make it.

“Not every profitable customer is profitable.” – Joel Salatin

Profit has to be measure in more than just numbers – perhaps that customer gives you headaches.

Sometimes if you make more money short-term, you can be less happy and eventually make less money long-term, because you weren’t spending time on your greatest work.

“Creative people have to say yes until they can say no.” – You need to work to pay the bills until you have enough that you don’t have to work if you don’t want to.

Ryan Holiday is a college dropout and that worked in his favor because he didn’t have $200k of student loans like other people – that’s like a mortgage that you need to pay every month and is slowing you down for years!

Tai Lopez is a college dropout as well.

“Investors trade short-term pleasure for long-term rewards.”

Ryan’s mentor was Robert Greene. He read all his books and then he offered to work for him for free and got a job – he learned how to be a researcher and a writer at that job.

The principle is to get your foot in the door – meet them and ask them for an interview. People like talking about themselves. The hard part is to stay inside that house – make them interested in you as well, you need to become interesting and have a great work ethic. Once you meet a few successful people you will get passed around to others quickly.

#1 Who can you interview that would get your foot in the door?

#2 How good of a work do you do when you do free work for somebody? Only good work gets you to better and better opportunitities – how willing are you to do your best for free for 1-10? Use feedback analysis, ask others how well you did to make sure.

#3 From 1-10 how good have you been postponing present financial pleasures (spending money)? What can you do to become a little more stoic?

Intrapreneur Transition with Neil Patel

Neil Patel started a lot of companies and is a rock star inside his industry.

Not everyone can be an entrepreneur – people have families, or you may just not be a good fit for that and you work better inside an organization.

If you are passionate about something you will spend more time on it, and you will be less likely to give up on it – you need to spend at least 10,000 hours to master something. If you don’t like flying, you won’t spend that much time training yourself on how to fly.

You need to spend your time solving problems, and stop looking around about where other people are making money – don’t switch countless times, just continue to do what you’re good at.

Neil started when he was in high school – keep your costs down (low bills), keep your job and test on the side (make a website, blog, do experiments…)

Once you figure it out and you are sure about it, quit your job – take baby steps.

Corporation take a good care of their team members, they don’t want them to quit and go work for their competitors, so if you have good ideas and want to test things out, you can be an Intrapreneur inside a corporation.

70% of billionaires worked for somebody else before they went on their own – make someone else wealthy first, it will be easy to make yourself rich after that.

Less than 10% of the people can be entrepreneurs, but everyone can be good inside an organization.

Everyone asks if they can work for Neil – he ignores those people. Tell him how you would make his services/products better and then ask – you have to be proactive about it.

You have to be a team player, if you succeed together, you will all get rewarded.

Warren Buffett thought that after college it would be very difficult for him to stand out, because there are so many amazing people out there, but the truth was as he realized that it’s not that hard to stand out – people are lazy!

#1 What is an example of you either applying for a job or reading an application to your business where either you didn’t stand, somebody else didn’t stand out or something really stood out? Show me something I haven’t seen before, show me some initiative. Plan before the moment comes!

#2 Are you an Intrapreneur or an entrepreneur in nature using feedback analysis?

Getting Your Shoes on in Real Estate with Gary Keller

Gary Keller created the biggest real-estate organization in the world!

Most people don’t understand money – most of them know how much shoes or a movie ticket costs, but when it comes to their homes they don’t know.
They don’t know anything about the things and appreciate in value over time.

Gary’s take on this is that you are wasting your time reading money books, instead you should find people that are very good in this area and follow them, do what they do.

The way to evaluate things is by comparison – there is no difference between shoes and real-estate. You have to be really good at seeing a good deal and a bad deal. It always starts with knowledge – you need to learn all of this – books, mentors…

Gary rarely reads a book from cover to cover, that’s how he wrote One thing, so that before you finish the book you got everything that you needed, and you get all the important lessons easily. You can stop reading halfway through.

Millionaire real-estate agent (book)

Millionaire real-estate investor (book)

Flip and…

If you want to understand money you have to read Cashflow Quadrant by Robert Kiyosaki.

When you have money you have a choice to passively or actively invest.

Passively investing is stock market, banks, trust funds and lending money – you won’t get a big ROI. The problem is that there is nothing you can do about it, and if you have little money to invest you will never get rich with that strategy.

It’s far better to buy a piece of real-estate with that money, but you have to carefully select what you’re going to buy, or you will lose!

#1 What real-estate books are you going to order today?

#2 How many minutes/day are you going to commit? You need to get out there and research value of houses.

#3 How are you going to passively invest your money? Stock market, 401K, banks…

Financial Planning in Real Estate with Cole Hatter

When people talk about making money, inevitable the debate of real-estate comes up.

#1 place where you can find an American citizen’s money is real-estate. It’s a nice tax shelter, and you can make money flipping it or renting it out. Never stop doing real-estate.

Obviously, location is key if you want to rent or resell – why would you buy somewhere where there will be no customers?

In 2008 people were downgrading, and people with the most expensive real-estate had no customers, because wealthy people downgraded to a middle class home.

When Colle Hatter started at 21 he was a broke fireman, so he needed to borrow money. He found private lenders – people who made a few millions don’t want to stick them in their banks, they are more interested in lending it to you, because they will make more money (12-15%.)

You can get a bunch of mortgages, but you will still typically have to invest 25% of you own money – that’s where you will use private investor’s money.

Basically Cole uses 2 lenders – first one pays 75%, 2nd one pays 25% – he doesn’t finance any of it.

The trick of course is to know what the value of the property is – avoid properties that cost more than 15x yearly rent.

Don’t act rich even if you have money – be intelligent. Instead of buying a new car, buy a used one.

From 2003-2007 there was very easy to get a loan, so everyone saw that people have money and they jacked up the prices.

Cole likes US properties and hasn’t owned any properties outside of it, because they have a huge variety and you can buy any type of it.

Real-estate doesn’t have as quick crashes as stock market does because the market is so massive, so you can see signs in advance.

“When people get greedy I get scared, when people get scared I get greedy.” – Warren Buffett

When you see people buying houses left and right be very careful, when people are very careful and can’t get loans your tactic changes.

#1 Why have you been intimidated by real-estate? Maybe you read an article about people who lost money… get rid of the fear and false intimidation.

#2 What’s your strategy to get loans (private investors and banks?)

#3 What will be your strategy? Flipping, buying for long-term…

#4 What are you not going to invest in? You can get anything that you want, but not everything.

Using Money to Increase Your Connections with Matthew Lieberman

Matthew is a top professor at UCLA, went to Harvard, studies scientific subjects especially our brain terms of how we socialize…

Social (book)

Almost everything we do, we do because someone else wants it. That’s why we get paid. We need to figure out how to be of value to other people, unless you are incredibly wealthy already.
Money is beneficial because we can create experiences, buying things is actually bringing us a lot less happiness – later on when you make more and more money it doesn’t bring you as much joy as it did with the small amounts in the beginning.

People usually isolate themselves when they make money and then they worry about whether their old friends just want to hang around with them because of their wealth.

There is certain awkwardness if you are rich, and your friend isn’t, but if you don’t make a status out of it you can use money to improve your social connections.

We work one third of our life, make sure you don’t isolate yourself with your work and try to socialize at that time.

Buying experiences increases our well-being and happiness much more than buying material possessions.

Status is a two edged sword – it can cut you off from people that don’t have that status and can connect you with people that does have that status. You still need to focus on genuine relationships, otherwise you are just a means to get to this or that person… not a human being anymore. That means that if someone better comes along, they will drop you.

It’s different with our families, no matter what happens they will stay.

Focus on how you can help other people, instead of just yourself. Reciprocity is a very powerful human motive and a cognitive bias.

The second you know what your investors think and want, you can speak their language which will massively help you.
Reciprocity is studied in terms of psychology in every situation. If a car salesman buys you coffee you are more likely to buy a car, because that’s the only way that you can contribute back to him. Once we are close with people we can be in their debt and it doesn’t matter as much, we don’t keep track, but in the beginning we want to keep our debt clear, which is why this really works.

That’s how you also know that you are getting closer to someone – when they keep less track, and are more focused on genuine relationship instead.

#1 Think back of a time where a relationship was lost because of money (not being able to keep up with them financially, being in debt…)

#2 Do you think making money is more important than social status? Think hard!

#3 With a connected relationship, how do you follow reciprocity? With Tai Lopez it’s 1:1, what’s yours?

Time Value of Money

How to win (book)

Life is not like chess, it’s like speed chess – that’s a whole different game, anytime you put more variables, everything changes.

Most people would be millionaires, if they would live to 200.

They would be kings; about DreamWorks (book)

Spielberg and his two business partners together invested $100 million, Paul Allen invested $700 million, and took out $1.2 billion dollars, but he wasn’t happy with time value.

That’s a good number if it’s in a short time (took about 20 years); he expected %10, which is more than $2.1 Billion.

It’s still about the opportunity cost; if interests on mortgage are 5%, and you can invest at 7%, you better do that! Same with the person you marry.

Because life is not a chess game, you have to compare everything on a time frame.

If you have the choice to stay at a current job and get $50k, or go on your own, make sure you have the opportunity to make $150k in 3 years.

When you make your money, save money – the dollar you have today is much better than projecting.

What is an example of a time where you thought something worked out, but now you realized you didn’t factor in the time value?

What’s an example of a time spent with someone or doing something that you could of used doing something else more productive?

What is the biggest crossroad decision you need to make and how can you make a better decision with this knowledge now?

Money Frugality

“A man can do anything, as long as it’s not forever” – we can go through some bad things, as long as you’re building towards something.

The Investor Strategy

Investors will want to know who you are, they don’t invest in plans (can be created in scratch).

Micro Investor Formula- there’s an order to earn investor’s confidence (doing the right things in the wrong order is also wrong). Instead of asking a girl to marry you after 5 minutes have a micro date instead, so if you don’t connect with her well it’s not a disaster. If it goes well you go to the next level- the same with investors, people didn’t start anything in their life, they have no skills and want 10 million dollars. Raising too much money in the beginning will be your prison; you won’t know how to use it, and you’ll waste it, which is dangerous for your success.

How do I secure investors at a micro level step by step? How do I raise $500 from somebody?

So the most important things is the right order.

90% of successful people used investors.

Everybody usually starts with friends and family- get $500, pay them back quickly and give them more so they’re excited. Pick an amount that’s not big for them; billionaires have $250,000 monopoly money.

Pay them back quicker than they expected and a little more, they will get mad for less.

It’s not about the money, it’s about trusted investors; so when you need more money people know you overdeliver, pay quicker and you’re a great guy to work with. You release dopamine, trust drug… they may only make $100, but they will feel like a winner.

If you borrow 10 times more and they expect more, and earn a lot more than $100, but you still underdeliver, the chemicals will not be released, even fear will be released instead and they’ll never want to work with you again. Same with dating- overdeliver, get them laughing more than they expected.

We’re always preparing for the future.

Identify somebody that you could invite to be your investor, and borrow the money that you can afford to lose. It’s different with people that will actively join your business and work with you. You don’t need to go to lawyers if you borrow from family, but you need it with others usually.

Have a pool of people that you can borrow from.

Don’t borrow money you don’t need or will waste.

Who is somebody who’s either actively in your business or family member that you can invest in you?

What is the amount of money that you know that you can pay back and know that you won’t lose?

What should you use the money for that actually have potential to bring the investors’ money back?

The Magic of the Possibility Mindset

It’s good to have specific advice, but sometimes you need to break through your road blocks.

(Book) Power of Thinking Big

“Big Possibility” Mindset

The Wanter mindset doesn’t work- “I want this and that…” The world doesn’t respond to the need, it responds to the seed. The smart farmer plants the seed in April to harvest in October.

You have to see in the future what might happen and then generate enough will power to do it. Warren already believed he will be wealthy at 7, but he wasn’t a dumb farmer, he started at 7, and read every book until age 11.

People who just want and wish for the lottery ticket, end up with nothing.

Once you do a $10,000 deal, the mindset switches and when you do it 100 times it becomes very easy and your goal becomes $100,000 deal.

Put things in the realm of your possibility (from a bad car to Ferrari) and then putting it to work.

If you you’re making $1, try to make $100, then $1000, $10,000… figure out what it takes, how many more leads you need, what are the numbers; plan a seed, put it to work!

Give one example of something you only dreamed and wished for that you never got.

Hitting the lottery.

Give one example of something you never imagined of getting but now you’ve got it. Tell me a success story.

When I was 14 I really wanted an Alienware laptop, but it was very expensive and they didn’t sell them in my country, 1 year ago I bought even a better one, but I sold it to get more money than I payed for it+ it was not really what I wanted anymore.

Give one example of something you never tried to imagine because it was outside of your realm of possibility.

Having $10,000/month so I could not only support my family which I already do, but also enjoy a nicer car, the very best quality food and not worry about getting a college degree/job, I want to grow my business to that level.

Investing in the Stock Market

People traditionally associate it with making money.

It’s overrated because you won’t make as much money as they would think, most people at best make 7%/ year. Some people make it more, but that’s lottery thinking again; you want to know the rule, not exception to the rule. Unless you spend the majority of time on it, it won’t be your major source of wealth. After taxes (-2), after fees (-2) and after inflation (3%) you make nothing.

It’s underrated because it’s connected to businesses – process of businesses getting investors, it’s a place where people exchange stuff.

You get tax advantages in some countries if you invest in some 401K companies. It’s a good source of passive growth of money, but even without any taxes and inflation it would take 10 years to double money. Unless you start with a decent size investment, you won’t get anywhere.

There are some day traders, some systems, but there’s nothing consistent – you won’t get from nothing to a millionaire.

It’s not a wealth creation system. If you go around the world and ask who got wealthy with $1000 investing in stock market, you will hardly find anyone, while people that had $1000 and started a business had better chances, you would find thousands of those.
If you think you know something, a great test is to teach it to others; give others a talk about stock market – people think they have a lot of knowledge, but they can’t get it out there.
Either you’re born rich, or you get there with a business, that’s the rule.

Use stock market for tax benefits (tax advantage retirement plan).

Diversify in stock market to preserve wealth and protect it (get rich with focus).

If you focus on one stock, the next Google you will lose eventually, and there are always stories about people who bought things very cheap and got rich, but its huge risk.

Most people think “it’s safe to invest only in Apple”, it’s not it could have a big potential, but if you lose don’t cry about it.

You need to decide whether you want to diversify or focus – the risk is different (do you freak out if people don’t give you $100 back, do you still think about it after 2 years? Then you have low RISK TOLERANCE).

Mark Cuban was paid in stock, and listen to the advisor who told him to protect against loss, and the stock dropped from $200 to $7. If he wouldn’t diversify, we would have never heard of him. And Yahoo was a big company, Google, Apple – all of them can fail, it’s never a sure bet. It’s like Titanic – too big to sink, those are the last words, and the last thing you know is when Leonardo is making a movie about your money sinking to the bottom of the ocean.

Best thing you can do is to invest in Index Funds (American Funds, about 10 decent ones), Money- master the game is a good book for that.

See stock market clearly – it’s one of the tools.

People that made the most money were businesses men or having a great team. You have control over that, but with stock market, you don’t have that control.

It’s better to have predictable businesses that pay no matter what recession comes.
How are you investing in the stock market through tax advantage plans?

Are you risk tolerant or not?

Are you more interested in safety through diversification or wealth creation through concentration?

Time Value of Money

Life is not like chess, it’s like speed chess – that’s a whole different game, anytime you put more variables, everything changes.

Most people would be millionaires, if they would live to 200.

(Book) They would be kings; about DreamWorks

Spielberg and his two business partners together invested $100 million, Paul Allen invested $700 million, and took out $1.2 billion dollars, but he wasn’t happy with time value.

That’s a good number if it’s in a short time (took about 20 years); he expected %10, which is more than $2.1 Billion.

It’s still about the opportunity cost; if interests on mortgage are 5%, and you can invest at 7%, you better do that! Same with the person you marry.

Because life is not a chess game, you have to compare everything on a time frame.

If you have the choice to stay at a current job and get $50k, or go on your own, make sure you have the opportunity to make $150k in 3 years.

When you make your money, save money – the dollar you have today is much better than projecting.

What is an example of a time where you thought something worked out, but now you realized you didn’t factor in the time value?

What’s an example of a time spent with someone or doing something that you could of used doing something else more productive?

What is the biggest crossroad decision you need to make and how can you make a better decision with this knowledge now?

Money Frugality

“A man can do anything, as long as it’s not forever” – we can go through some bad things, as long as you’re building towards something.

The Financial Weakness In Us With Tim Grover

Michael Jordan and Kobe Bryant both said that Tim Grover is the best trainer. Michael took him for a 30 day trial and then stayed with him for 15 years – he knew how to take out weakness from these athletes.

The problem with us is that with platou financially, we reach the limits of what we think we should earn. Every broke person has that problem.

We can learn all the techniques about a million things connected to finances, but these things won’t matter if we are weak!

People are always searching for answers – and there is always the next level.
Now people listen 20 people telling them 8 ways of that and 7 ways of this to become wealthy…

Everything is already inside you as Tim Grover says.
If you want to lose weight, you won’t do that by reading a nutrition book – and all the books on that subject have common elements – “eat healthier and move!”

People tend to hit “their pinnacle of success” and then they stop pushing for the next level. There is no such thing as a pinnacle! That’s just in our minds.

You have to be comfortable being uncomfortable – every action has a reaction, but don’t assume that reaction, stop saying “what if” before you did anything.
The wealthy executives usually have very comfortable chairs, but they don’t sit in them because they want to be uncomfortable, so that they would want to keep pushing for more.

Oprah Winfri told her that when she landed a job – “I’m making $4,000 per month, this is the most that I can get since I come from this poor family.” She is making 20 times more every hour.

When you find somebody who is more successful than you, your limitations reset themselves.
Elon Musk’s company had to do $100,000 every single day to just break even while people are crying about having $5,000 of bills per month.

No individual out there can push himself as hard as another individual can push him – a mentor.
Tim has learned a lot from his parents and then later on from his clients.

Some of those atheletes had hundred million contracts and were broke when they stopped playing basketball, because nobody taught them how to use money.

Tim Grover will always tell you what you need to hear, instead of what you want to hear. He thinks that emotions make us weak and everybody is trying to be politically correct all the time or everyone gets hurt and offended – don’t be one of those people, toughen up!

They are getting soft physically, mentally and financially!

Joel Salatin said that you have to set up a strategy and then execute it no matter what! Even if that means waking up at 3 in the morning every single day.

The last time Tai Lopez didn’t wake up on time, Joel Salatin was attacked by a cow that broke his ribs, because nobody was helping him – now Tai Lopez always wakes up on time if he has something to do!

Life is very short and you won’t get far if you don’t have someone pushing you – “what are we here to do?” Make sure you do it!

Tim doesn’t allow his clients to have their phones nearby unless they have a dying loved ones at that time, but otherwise that time is devoted only to him and his client. He has to eliminate as many distractions as possible – there is a reason why these people couldn’t get to where they wanted already, but everyone just told them that it’s somebody elses fault!

It’s not what you see in the mirror that’s holding you back, it’s what you refuse to see. When others are wasting time on Instagram and Facebook you should be Getting Ahead!

Tai Lopez also uses Instagram, but he uses it to make money.

“If you don’t know who the sucker is, you are the sucker.” And if you are always responding to messages, texts and are spending a lot of time on these social sites without a good reason, you are the sucker – that’s how you get or stay broke.

Everyone looking for a job will tell you they are a hard worker – when has that become a skill? That should already be included with everyone. Everyone is going soft, show me that you are a hard worker.

A lot of things have changed, but talk has always and will always be cheap!

#1 How can you drive the weak willed side from your finances? (Intimidated by potential mentors and not asking them, only imagining yourself making a certain amount of money, your spending habits…) Not being a closer, but being a cleaner!

Managing People with Matthew Lieberman

Matthew is one of the top scientists when it comes to social interactions, he also wrote the book Social.

“We hire people for their technical skills and we fire them for their social skills.”

People who don’t fit into a group because of their social skills are hurting that group or company. Focus on hiring people who are great socially just as much as focusing on getting people with technical expertise. If you get that wrong that group will have problems until you pull those people out of if.

When it comes to a manager position, the advice would be to be an authoritative parent. We are not just telling people to do what we want, we are also like a parent which involves caring. People who work for you should feel as much like they are a family as you can possibly produce. People do anything for their family. People give their kidneys to a family member that they wouldn’t do for anyone else. Use the power of a vision – make it a shared vision and create a powerful work group that feels like a family. Most bosses think that they only thing that motivates people is money and a higher paycheck, but they are equally if not more motivated if they work on something important with people that they respect and also work towards the same vision.

Usually the things that you are doing are things that are going to make you money and do good in the world. Do NOT hide that, bring that to the center with your advertising to the world. Don’t assume that all people are just selfish, people want to work towards something that is going to make the world a better place. We are both selfish and selfless, and we have to tap into both of those qualities and appeal to them to manage people effectively.

You can also organize “regular” things inside the company with the group, just make sure those events are not too big. Keep it under 20 people. The basic rule is to make the group small enough so that everybody can sit around the same table and have the same conversation. They should be able to talk about non-business related topics.

There are tremendous penalties for entrepreneurs who lack social skills. Think about Steve Jobs that got kicked out of his own company because he couldn’t get along with people. Steve lost 5-10 years because of that. It’s not just about the technical skills that you can bring to the table, it’s also about how you are going to bring them to the table socially.

Usually our technical skills are initially getting us a higher position inside of a company, but as you get to a higher and higher level, the social skills get more and more important.

If we think about Steve Jobs for a second and similar companies who had a big leader with a huge authority, these companies usually fall apart within the next generation when that leader stops working. Steve turned it around and became better socially in his last years which is probably the reason why Apple is successful even after Steve passed away.

Human capital is where you went to school, what your IQ is, and what training you already completed. Human capital is important, but it turns out that the primary reason that determines whether human capital is going to help a company’s performance or not is social capital. Social capital are the links between people and between divisions, groups. That is what makes me take my expertise and benefit your expertise.

We want to work with people we like. That’s what most deals are done on the golf course. A lot of extremely successful people do most of their deals when everybody’s guard is down – playing golf, having a conversation at parties… It’s different than when somebody is trying to pitch you something, pitching is transactional – you get this, I get that. If you are friends already, it’s not about that, it’s about the fact that you get along, you are friends, and you are going to do something fun together while making money.

Do you think your social skills are holding you back as a leader?

What specifics are holding you back? What will keep you from other people willingly follow you? (You don’t want people just following you because of the paycheck, or you can lose all your best employees if somebody offers them more money.)

The Rule of Ten – How to Leverage People and Scale Up

Leverage is a very powerful tool, a lot of successful people have used it constantly. One simple way of that happening is buying a $500,000 house with $50,000 of your own money, while taking a bank loan of $450,000. The problem is that people often forget that there are multiple forms of leverage, it’s not just capital leverage.

Three Classic Factors of Production (leverage)

  1. Land
  2. Labor (connections)
  3. Capital

The sooner you get out of the myth that says you have to be a solo entrepreneur and that you can do everything on your own, the better off you are going to be.

One of the principles in the 67 Steps Mentor Program is the principle of going straight to the top. We skip the average entrepreneurs and go all the way up to Bill Gates that has over 100,000 employees. Google gets over 3 million applications each year that they have to go through and determine who is the best.

We talked about the difference between being an entrepreneur and an intrapreneur before. You can be either one of those. To really have a big impact you are going to have to use the leverage of other people, even if you are an Intrapreneur working inside a company.

A lot of books have been written about why entrepreneurs fail and come up with all the possible reasons. One of them is also the fact that they didn’t have effective systems in place such as McDonald’s that can teach 16 year old kids and students how to flip burgers (it’s so easy.) A lot of those reasons are because most people can’t effectively manage people. It is very difficult to find a person who has built something incredible all by himself without any help from others.

A lot of very successful people start by themselves, but scaling requires other people, so ultimately you will need to get employees as an entrepreneur.

A lot of unsuccessful solo entrepreneurs had bad experiences in the past – they might work for a company where they hated their boss and their coworkers, or perhaps they didn’t think through well enough when getting a business partner so they got hurt, and now they are projecting those bad experiences into the future and think that as an entrepreneur they will no longer have to work around people, they can do it all by themselves and one of those main reasons why they want to be an entrepreneur so bad is because they don’t want to spend so much time with people. That is a bad mindset to have. Get rid of it.

If you hire the right people, your business will get much better and scaling will be more effective, you will be happy to see them every day and they will be innovating new ideas and making money while you sleep.

The first goal is to get your own business where you effectively manage yourself. Once you achieve that, the next stepping stone is to reach the number ten. The goal is to have 9 employees, so together there are 10 people working in that company. If you are an intrapreneur the goal is to create the same goal, get 9 other people inside that company around you.

Once you get to 10, the next goal is 100, then to 1,000. There are not many exceptions where having 10 employees would not be a good idea.

You can divide your business into 7 parts

  1. Customers
  2. Investors
  3. Board – chairman
  4. Product
  5. Finance
  6. Marketing
  7. Delivery

In every one of those categories, you will need devoted employees to take care of it. Henry Ford that created the company Ford (cars), discovered that he could recover from any financial troubles, but if he lost all his employees, he would get into big troubles! He also created assembly lines – every specific group of people that worked in his company were focusing on a specific part of the process (one group was just focusing on building doors, another one just wheels…) Every person was learning to become an expert in just one small piece of the entire product.

You need people who are dedicated just on one of those 7 categories. Even in a simple company that doesn’t have a board of advisors and any investors it at least has four of those seven categories.

Do NOT live your life on anomalies – there are exceptions everywhere you look, there are people who are drunk every day, they smoke, don’t exercise frequently, eat bad, and live over a hundred years, but it’s not a good bet to have. Instead, you should rather bet on better odds, and the odds for having a company that has less than ten employees are NOT good. A lot of things can go wrong – if you lose a few people it can already mean that the entire business can collapse. The minimal viable unit for business is having at least 10 employees.

It’s also not a good bet to have less than two employees in the basic categories of business – only one person responsible for marketing or a product. People get tired, they take breaks, quit, burn out, have personal issues… a lot of things can go wrong and if that person was the only one in that division, the entire process inevitably collapses.

They would be Kings – A book about Dreamworks

Build your life around having a belt and suspenders. If the belt fails you, the suspenders are there to hold your pants up. You need at least two things.

This goal of having nine extra employees inside your company or even getting after the next stepping stone – a hundred, doesn’t mean it should be done tomorrow. We are always thinking and strategizing in 18-month cycles. And if you are thinking – “How can I afford 6 people, if I can barely handle 3 right now?” The answer to that is the chicken and the egg analogy. What comes first – the chicken or the egg? Perhaps you are not making the kind of money to support 6 people because you don’t have 6 people. If you knew how to manage 6 people and get 6 people, the money would come.

That 18-month goal might mean that you are going to end up employing one person per month since you won’t like some people, a couple of them might quit or won’t be suitable for your business. You can give them a trial period of a couple of weeks or even two months to see how they fit into the company if they are competent enough. You need some time to determine where their strong points are, perhaps they applied to work in the product division, but they would really shine in the marketing category. You can’t know that if you fire them after a week.

A great book for you to read about how to hire is Work Rules where you are going to learn how Google hires their employees. Remember to always learn from the best and Google is while I am writing this (in late 2016), one of the best if not the best company in the world.

Blackstone had 1,000 employees while they were making 2 billion dollars, which means that every one of those employees (on average) made them 2 million dollars per year. Obviously they were NOT paid that much in salary. A good rule of hiring and paying people is – make sure they make you 5X or 10X of what they are bringing in. If you are paying them $2,000 per month, they need to be making you a minimum of $10,000 per month – ideally they would be making an extra $20,000.

If you follow that rule the scaling is simple and effective. If they don’t deliver up to your standards, you just simply let them go. You don’t even have to be deceitful about it. Let them know from day one that they need to bring you 500% of what you are paying them and that’s the only way you can afford them. Some people won’t want to work on those conditions and that is fine. Let them know upfront. Letting somebody go doesn’t have to be mean or bad in any way, it’s just not what you are him were looking for. Always like an investor – if you follow the 10X rule where you pay someone $4,000 and they make you $40,000 there is no cost for you, those $4,000 were just an investment that is going to pay off nicely.

If you don’t think that a secretary is going to make you at least 500% of what you should pay her, DON’T HIRE HER. First hire people that are going to make you 10X – that might be sales people and marketers. There are plenty of successful companies that went years before getting a secretary, start with the money makers. You should be able to MEASURE the return on your investment. A good employee is not a cost, it’s an investment that pays off very quickly.

If you don’t have the money to start you can also bootstrap it. Tell people that you don’t have the money, but you will pay what you can. Once they start making you money, you will raise their salaries. Some people will go on board with that if your story is inspirational to them – it often works if you know how to appeal to those emotions. Not everybody will come, but if you pitch your vision, some will join you.

You can also give them some stock in the company to start or promise that you will pay them off as the company gets stable. You can also use equity – Bill Gates made a lot of millionaires that way (as the company grows.)

Part-time jobs should be avoided – either they come with you and put their full effort into it, or you can outsource that part of the business to someone else. You can do part-time short term, but don’t get used to it. Get people that will stay with you full time and devote everything they have into your vision.

  • What has been your vision for leveraging people – in terms of staff and labor? (have you been up for that or against that in the past, and what is the reason behind it?
  • Where are you currently at with your scaling goals? (1, 10, 100, 1,000…) Where do you see yourself in the next 18 months realistically going? At what pace? (1 new person per month, every 3 months?)
  • Who are you going to hire first so that you can be sure they are bringing you in 5 times to 10 times more than your costs are? Is it your secretary, assistant, marketer? Who will as an employee give you maximum return on your investment as you scale up?

How To Get Viral, Contagious, And Referral Based Marketing with Patrick Tucker

In whatever business you are in you always have the high cost and the low cost customers. Most likely you are going to spend a lot more money on high cost customers.

It might look good on paper if you get a hundred new clients that buy something for $100 from you, but on the other hand, you might be spending $200 for them to come to you, so you are actually losing money. That is the way everybody is constantly looking for ways to get viral and referral based free clients. Patrick works in a service business, which means he has to have “worth a damn factor” and continue to be valuable to his clients. Patrick is dealing with clients that pay him on a monthly or quarterly basis, which means that his value needs to be consistent or he loses customers.

Referral based marketing applies for every business – it can be service based, product based, consulting business… every business wants free customers that already heard something nice about what you are doing for others.

How to Make a Million Dollars

Goals are attainable, dreams are just dreams.

Bullying changes your DNA, avoid it!

This is not a scam, college is a scam (no refund policy, not learning anything)

Awaken imagination about money; there’s a lot of fools talking what you can or can’t do. Vision and goals are not the same (both are imagination; why the guy got bullied)

You can have anything, but now everything- Mark, but can’t pick shirts every day

If you listen to the media, you burn willpower on that.

4 Pinterest vision boards, also a vision for a girl that you want.

Producers (vision, but not short-term goals), and practical people, performers (short-term goals). Be good at both things.

Vision of what’s normal changes, IQ goes down after 14.

You get paid by the proportion to the value you bring; You have to be more rear, Kobe Bryant gets 250,000$/game and a free helicopter that gets him there and back, while school teacher gets 40,000$/year.

Needs to be rear, difficult and needed.

Even Richard Kuklinski; rear, difficult and needed.

Idea; sympathy for a problem, companies without empathy go out of business (Netflix is running good, BlockBusters is out of business, they didn’t cared).

Tai Lopez says – what makes me mad, what would I want to have when I was 18 years old, but didn’t have.

Lord of the rings idea; Strategy (idea on steroids)

What’s the risk of me not going to the United States? (think risk in the reverse)

Jeff Bezos (Amazon)

It’s better than consistently fail than to watch another guy make it with your idea.

Racing that guy; risk: reward ratio; I would beat him; that’s why you don’t have a Ferrari, that’s why you’re writing this comment.

Strategy (start with it), and eventually you get in tactics (flipping real-estate). Develop a sophisticated plan., then after that learn tactics.

Columbia jungle; one guy knew a strategy, while others knew the tactic of cutting trees, the strategy guy told them in which direction to chop, if he wouldn’t they would die.

Have multiple sources of income.

One day we’ll meet, and I’ll beat you, not because I’m smarter, because I use time wiser. It’s not what others say, it’s what they do. What kind of parents are they if they didn’t teach you anything about money; you can either be mad (water under the bridge) or break the cycle.

You have to be worth a damn, how cocky are you to not read?

You’re creating wealth for the economy (banks), there’s inflation and even in Germany there’s only 20% being saved, in America 2-4%, most money is in Rust, Rot and Depreciate category

You create wealth for car companies, TV companies, video games, music…

Investment; stock market (above average is 7%- fees; with 10 grand after 36 years you’ll have 20 grand- you should do this, but it’s not where wealth is created. Spend 30% of your disposable income on knowledge.

The only way to reverse scam of those large companies is knowledge based stuff. People will pay for crappy food, but not for quality education.

Compelling people

(studying compelling people; we’ll call it compelling factor increases with those common ingredients)

Definition of an entrepreneur- makes the world in their own image

Everybody has a slight idea of a good life (what would be my image of what I consider good life)

  1. Eventually, everyone’s health degrades, but are you thriving now? (Arnold looks 20 years younger)
  2. Wealth- to not be dependent by somebody else (not having to stay anywhere you don’t like)- Tai Lopez wanted to be a bird, whenever you are, if you don’t like it you go to the sky and disappear
  3. being around people he knew for a long time (love, also social life)
  4. Happiness- Challenging (the brain is built around overcoming challenges, if you would win a billion dollars, you wouldn’t be happy eventually), when people say it’s not what you do, it’s who you are that makes you happy (they don’t get it); not scientific

De beers (gold in Africa) gave him 100 million in 1800’s, and he committed suicide (no challenge), he was happy when they competed against each other.

You can have great vision (long-term), not goals (short-term, must be attainable), never focus on maximizing profit, it’s unrealistic- set goals that you will reach (not “if you miss them, you’ll still get to the moon”).

Rom had goal 270 pounds, but could get to 550 pounds, so goals must challenge you, but achieve them.

Descartes (break the world down to understand it)- math, simple from 1-10

Strength 8 (associated with masculinity)

Warmth 5 (associated with femininity)

Should you be feared, or should you be loved to get what you want? One should wish to be both, but it’ difficult to be both in one person (saint and mafia guy in one person).

The more you’re on one side, the more the other one fades (Al Capone bribed so many cops he could go into a court and keep smashing the judge in the face, and then leave- the less he will remind you of a lover); keep reading books, here you’ll hear what few people will ever hear in their life.

So every time you move towards warmth you lose strength and people might listen to you less, people take advantage of you. On the other side, being too aggressive back fires also (Machiavelli) realized that, so who’s a nice person, but you wouldn’t want to mess with. President can be nice, but then his bodyguards are armed, so he has both things.

Arnold was taking pictures with people, but if it took too long to set up the camera he had the look of “I will do this, but I will throw you through the window if it takes too long” look, so people would prepare their cameras first.

  1. Ability, skills (you see in military or in business people who were put as a leader because their dad is a boss or some strange reason, so you know they’re not that good and immediate impulse is to not listen to them.) People will try to dissect you (“see, there’s plastic on the key, it’s a rental!”), whatever you’ll be doing, there will be people like that, and the only way you overcome it (cynicism) is to show them competence (if they only see Tai’s commercials, they don’t think he’s great, but when they see him teach, they come to the other side.
  2. Willpower- tenacity (fewer people have willpower than competence; as you age you will have some abilities or you will not survive, any 40 years old is good at something, but willpower really separates people.) 50% of people stop at the first wall (obstacle), 80% at the second wall and at three walls 90% of the human population is no longer tenacious at anything: dieting, working out, going to a boxing class, making money, starting business. So 7 billion people are standing at the third wall, and the rest is ahead, most of them were exceptional at willpower when they were 5, but I can still cultivate it.

Like lift weighting; you lift, you’re soar, then you do better next week (takes 3-7 years to get really big).

Charisma- the ability to master the tension to project both are so rear that we celebrate, elevate and envy those people who manage it, the ancient Greeks called it the divine gift, from which we get the word Charisma. In today’s world, it’s also called leadership potential, “cool” in social settings and even just “it” in the entertainment business (She’s got it).

When you were 12 years old, what made a kid cool? (every room you walk into is going to try to put you into a pecking order- in school everybody knew who was popular, who was the clown…)

Cool is esteemed value (emotional stability- when you’re hiring, buying a business, meeting with a costumer and he’s not ready to buy, trying to get investors) you have to be cool under pressure, you have to have willpower, because everyone knows that if you get emotional and be like “I spent one hour with you” you will lose Charisma, that projects you’re not warm, you don’t care about them…

Skills like physical strength, social skills, technical skills, hard wisdom (scars- had a billion dollars, then lose 9 billion, then got 10 billion back); that’s much different than “I just graduated from college, it’s my first business and you should listen to me”, they won’t!

Will is ability to move forward, strength is not about physical capabilities, it comes from will.

  1. Hormones; testosterone (exercise, lifting heavy things- picking a bolder and holding it for 20 minutes, moving it around, same for mental, lift heavy things), estrogen (14-20 times more in women), adrenaline and cortisol. (TEACH)

More testosterone will make you recover faster (it doesn’t build you muscle), estrogen is the complete opposite.

Index digit ratio

Brain is the biggest drug dealer. Realize that in business.

If you speak in public you get cortisol boost, also in traffic.

Ninja trick when you travel (they pretend they’re dead with lowering metabolism- meditation), things with lower metabolism live longer (tree, turtles), things with high metabolism die a lot faster.

Lady in the airport was tricked by the system; rushing by the x-ray machine, so she could wait on the plane longer; try this- be the last one on the plane, and the last one off.

Cortisol ages us, being cool under pressure means no adrenalin or cortisol!

Work on funny things to project warmth, for strength you have to toughen up.

Avalanche; the guy didn’t display strength or warmth (ran away while leaving family behind), he was not cool under pressure, just say to yourself; “be cool under pressure”; you’re strong if you’re cool and warm (coming back to family), say to yourself: CUP.

Number one thing is speak slower, or you project you’re not strong. Bill Clinton, Obama… speak slow.

Essential Drucker chapter 3

Most business people think they’re at the center of the universe, and expect other 7 billion people come. Yell out the great idea that you have, nobody will came to you and buy- they live in their own, with their own wants and desires. The biggest mistake is you saying “I like Hamburger” and then be a competitor to everybody that sells them and everyone will come to you and you’ll be wealthy.

Product must be different, or they’ll buy just something else. It has to be compelling (strength; built around ability, and warmth; fulfills a need that they want). Being more aware will double your “coolness”, being on these calls.

Estrogen is an attachment drug (you attach to someone; a guy that marries the first girl), testosterone is a conquer drug.

Sports is the best thing for boosting testosterone (The professor in the cage; why do we watch violent sports); it’s the way to show and build ability.

YouTube is harder to get exposed, on Twitter or Instagram you need to look good for one second. YouTube is the best test of your ability; making a good Tweet is not nearly as hard as talking for 20 minutes once a day. YouTube will take a life of it’s own when the content is compelling enough, frequency matters, be very consistent (test how often). Time is important (where your audience is), what really matters is the quality of what you’re saying.

PVP (V is vitality)- nothing that’s not compelling will go viral, but it’s never been easier (most distribution), but only the best compelling will go viral, if it doesn’t go viral start at looking the compelling nature of what you’re posting, people like Ferrari pictures, too complicated things don’t get as much exposure (people don’t get it).

Have a great mixture of novelty and familiarity.

“High level of success is doing the things that most people know they should do, but don’t do it.” (I already knew that, but the quote is about already knowing, but not doing).

Don’t reply (name), on Twitter, they don’t know what you were talking about, most people don’t even know how to see the thread.

“How did you get that picture?” It’s novel (never heard of it), but now familiar, you don’t know what he’s talking about.

Best messages get the same amount of favorites and re tweets. Never had success with promoting tweets.
Drucker; You need Innovation goal (strength) and marketing goal (warmth).

Auto Insurance 17 times.

Start to act like you want to feel, and you will feel that way (depressed person fixing body language).

EC- embodied cognition (if you don’t feel strong, act like it and the body will shape your thinking process)

Usually, you feel strong, and then project strength, but this is in reverse; you project strength, and you will start thinking and feeling like it.

In casinos, people who projected that would gamble more money away; they felt strong, so you might not always want to do that.

Don’t go crazy on all the little things; Clint Eastwood is the best guy to study strength (power smile); tensing your eyes, warm is keeping the smile (don’t project too much warmth that you’re like “happy feet”, you’ll be cheesy; good for kids, know your audience)

“God may judge you on the inside, people will judge you on the outside.”; if you’re always in the suit you’ll project too much formality and not enough warmth, people won’t connect as much.

(basketball game; dude elbowing him and then acting aggressively); if someone is staring at you, your natural instinct is to hide (same if you’re staring at a woman), when you’re compelling, know how to move around.

Bill Gates, Mark…have so good life, they don’t need to have a suit, or have awesome body language.

Hip centered, breast forward (women), head first (nerd walk, or deep thinking- instead of walking openly), be congruent, switch postures to be compelling. (add to the book, congruency makes it convincing)

It’s time where I need to project authority, but now yell (cool under pressure; “dude, if you keep doing this, I will knock you out”); full attention

Clothing, handshakes (you can’t fool anybody too long, they’re cool but people will rather invest in someone who knows what he’s doing). If you’re naturally being aggressive, don’t do too much eye contact. Don’t do it in an authoritative act (when firing, hiring…)

These are raw ingredients, mix them for the audience that you’re dealing with at the moment (stage is authority already)

(LA party for a friend with 10 entrepreneurs in a contest, when you’re not being introduced and not on a stage; no authority, you can do those things than to shut them up).

If they’re passive-aggressive, you can reply to their aggression (I’m doing this better in less time, why are you even excited?

Very few times when will a guy try to fight you back if you reply with aggression.

Work on your weakness (warmth or strength), most marketing should be warmth based, but if you make it not as warm, it makes them pay attention.

Head walk project intellectualism.

“Pick the right race horse for the race course.”

The first question is “who is sitting in front of you?” The best way is to practice (every waitress).

It’s easier to read people’s negative things than positive things.

APA; 12 neurotic factors (group in 3 categories- negative)

  • dramatic (everything is bigger than life)
  • eccentric/ weird (Taken 3 couple; Asian horror movie and skinny purse guy)
  • fearful (afraid of everything)

Start identifying neurosis; if they’re dramatic, let them be and sell, cool under pressure while they’re being fearful.

You want normal people around you, and we all have some weird things, but make them as normal as possible (not neurotic).

Trustworthy; sell what you know!

Instagram is very compelling; pictures are good from the beginning.

Tap into primal need of humans; cars (fast traveling), food (fat, salt and sugar), hotels (shelter)…

People want to eliminate risk; insurance (people will trade money for things that might not happen)

Deal with coworkers with strength (but built around competence, if he knows more you have a problem)

Don’t have goals that are about things; objective is making more money, goals should be emotional (than I can relax, buy a car…) You won’t fulfill objective without an emotional goal.

The more potential they have to change your life, the more you should prepare; only one good first impression.

Out of 200 invited close friends 20 came and learned a lot (for free), others overslept, went to the beach… out of 800 people that paid, 3 didn’t come; you show up if you pay.

Total Recall

Arnold broke out of social control, nobody lifted weights by then. By doing that, you start to live. The definition of Arnold’s living is not building your winning definition on social conditioning. Most people never realize what’s like to really live.

Everything on this planet reproduces. The way your brain works is you think you’re the center of the world (brain control). Unfortunately for us, there are other people in this world, which is competition.

It basically means you’re against the world (not even just against other people, we have 50% of same genes as banana).

Most people in history died from bacteria. (Game of Thrones- cut in battle).

Mom loves you, but not as much as herself, everybody cares about himself more. 50% of genes are from your mother, cousin has 12,5% relation, half brother has 25%).

When you don’t understand the world, you’re always traumatized.

Maggie movie; he said, “I don’t do it for money, I’m already rich.” for Arnold the hardest part was love and social (he had health, happiness and wealth); he’s related to Maria close to 0%.

What keeps two people together is a child, because they shared DNA (50-50).

If you could pick anyone to walk in his shoes, there’s almost nobody better than Arnold, but still, he struggled with other people.

The reason why others laughed at you in school because they don’t care; no relation.

If you want to beat a hacker, you also enter a code that constantly changes (that’s why HIV does; for every code that you unlock, 10,000 other codes are created which destroys the immune system that’s now unable to find common diseases; that’s what happens to old people).

It’s not always bacteria coming to get you, sometimes it’s your family. 100 times more likely is that step mom will be meaner than mother, so choose wisely.

What Arnold did is, he stepped out of that. Most people can’t step out of everything unusual. Even if you move to a similar type of country it doesn’t count; not many people move from city to a farm, from 1st world to 3rd world country, you live in a world that doesn’t value what you value and keeps you stuck; moving from Chicago to New York doesn’t change anything.

Social control works backward when it comes to health. The world will tell you it’s against being overweight (doctors), but commercials are based on fast food; whatever you see (primary)

Grandmas grew up in other social controls, and don’t eat fast food; you live a whole life in social controls you grow up- if you grow up around poor people (authority; family, friends say money is the root of all evil) you will live your whole life poor.

“Money is the root of all evil.”- that means that countries with no money would have no evil. People don’t want competition in money, so they say these things to keep you in control and make you think in the same way.

Smart human activity can create a better forest than no human activity.

You wouldn’t say chainsaw is the root of all evil (murders), but chainsaw is not a thread, money is connected to power and is a thread to them and they don’t like competition.

The most powerful man had 1000 wives, and the guy below him had 500, the difference is huge.

Is there any reason why people around me don’t want me to have power? Yes, that means power over them.

Arnold took control, had a natural instinct to not care about social controls. Some social controls are good (not driving 200 miles/hour, not punching everybody in the face…humans are naturally violent when threatened).

Skinning people alive (and having no money); money is the root of all evil.

How can you teach if you don’t have to control over yourself; far professors.

Entrepreneur Accelerator

The Accelerator Entrepreneur Overview

The fast way to know who your friend is and who are your acquaintances is to ask all of them that you have to borrow money.

People who make more than $150,000/year are mostly entrepreneurs – that’s where prosperity starts (if you ignore people who inherited their money – you can’t really change that.)

An average doctor makes $113,000/year.

Again it will take you at least 67 days to reframe your brain and to change – stay as consistent as you can, watch 1 video per day.

Almost no one takes his idea and puts it into action. Even in the United States – if you make $400,000 or more, you are in the top 1% of earners, that tells you that only a few people make it.

Remake the world in your own image – focus on making your own life better, but at the same time you want to be a social entrepreneur meaning that you pay attention to society and the quality of life that the majority lives in – the world doesn’t need another Fast-food restaurant chain.

Even one of Tai Lopez’s friends who is very open to letting you know that he only cares about himself wants the society to be good because then there are fewer chances that somebody will rob him, the more he contributes, the more likely it is that someone will come up with some kind of a cure that might save his life one day.

This course is good, but you have to put in the work. The more you put in, the more you get out.

Sigmund Freud said that in life you have to get two things right to be happy – work and love.
50% of marriages break up, and the main issue is money.

#1 What brings you to the place right now that gets you motivated to even pursue this entrepreneurial vision? (Tai Lopez hated the corporate game, 9-5 and carrying suits.)

#2 How do you define winning? (Tai’s definition is not knowing which day it is because it doesn’t matter whether it’s Monday or Friday, he also wants multiple places to live in and if he’s winning, nobody has control over him, if he doesn’t like someone, he doesn’t have to look at him EVER again.)
#3 How are you going to hold yourself accountable to go through this program and do it every day?

Optimizing for The Good Life with Mark Cuban

If you want to know how to succeed, first of all, make a list of things that will guarantee your failure. Mark Cuban did a lot of things well – he was focused, had an amazing work ethic and knew how to sell.

If he went back, he would listen more to other people – his quote was “ready, fire, aim” which means that there was no aiming when he was working hard.

He reads a lot to learn from other people’s mistake, but he HATES wasting time, that’s why he doesn’t want to play golf with potential business partners or doesn’t like to go to lunch.

Mark is learning about virtual reality and he it’s going to shape his life for example with his Basketball club Dallas Mavericks because if you don’t learn, someone else will and he will beat you.

Mark Cuban doesn’t want to sell – it’s built to last.

Dallas Mavericks basketball arena is the only one that has microphones right under the rims, so you can hear the sound of the ball better. He doesn’t chase money anymore, that’s how he relaxes – watching basketball.

“Today is the youngest you will ever going to be – act like it!”

Mark also raised the salary of his employees – he doesn’t really need more money.

#1 Is your current business built around taking care of your employees?

#2 Are you building a business to sell it or are you doing it for the long run?

#3 What’s the root cause of one of your failures? Analyze it.

How to Know What Business to be In

First of all – watch the videos from the other courses, Tai Lopez won’t repeat that part.
The money part and 67 Steps.

There was a plane that crashed and a lot of engineers survived but were trapped in a jungle. They found machetes and understood the tactics – they knew how to sharpen them.

They started chopping away and going through the jungle, but luckily there was one person that understood strategies.

He climbed the tallest tree and looked around – he realized that the engineers with machetes that were very good at chopping were going the wrong way, the village was in the other direction.

He yelled, “hey guys, you are doing great, but you are going the wrong way.”

When Alan Nation told Tai Lopez that story, he said that the people with machetes always hate the person that climbs the tree, because the person that knows strategies brings you back to reality and sometimes shows you that you got very good at the wrong thing.

Joel Salatin said that one of the worst things that can happen is you becoming very good at the wrong thing.

Remember – you can only build on strength. If you are short, don’t pursue basketball.

Even people who are the best in the world at something would be average at something else and the purpose of going through this programs is to cut down your learning curve, not making the same mistakes as other people did.

You must differentiate between Industries and Products.
Once you understand what your strengths are and then have a broad idea of where you will go. You don’t have to be extremely specific right from the start, you will improve as the time goes by.

Similarly, Kevin Systrom, the founder of Instagram started Instagram as a contact App and then developed It to be something different.

Now he sold it for 1 Billion dollars, here is what Tai Lopez was talking about when Kevin Systrom was interviewed when he sold Instagram.

The point here is that when he figured out that Contact App didn’t have a lot of potentials, he didn’t try to become a movie star or go into real-estate, he stayed inside the industry that he chose.

Steve Jobs worked at Atari which created video games, then he started Apple which is still in the technology industry – Ipad, Iphone, Apple watches, iMac… everything is connected to technology.

Don’t switch the industry lightly!

Tai’s niche is the knowledge niche (not education, but similar.) Even when Tai Lopez tries to go outside of that industry, he usually doesn’t do that well!

Warren Buffett and Charlie Munger call this the circle of competence. People overestimate how big that circle is, they think they are good at a lot of things – realize that you do NOT have infinite choices like you think you do.

If Tai Lopez would go into hotel chain business he would be starting from scratch – Malcolm Gladwell talks about this, it’s also described in the book Bounce by Matthew Syed.

It will take people more than 10,000 hours to master something, that’s a lot of time!
You can switch the industry if you are comfortable with putting that much time to master something. That translates into somewhere between 7-15 years!

You can’t apply your life knowledge to another industry that well.

People who are great in one industry assume that they will be good at another and they are often horribly wrong.

Google is arguably the best company in the world that has the smartest people. They are great in terms of search engines, but when they decided they were going to compete with Facebook, they failed! They had hundreds of Ph.D’s, Billions of dollars – Google created Google+ and didn’t do that well.
It’s not their competitor.

Most companies have only 1 or 2 innovations. If Google couldn’t jump industries with all of their knowledge and money, don’t be so arrogant that you think you can do it.

People make money doing just one thing – and even real-estate is too broad, some people specialize themselves in building skyscrapers, some just make money in one area of real-estate…

Tai’s knowledge products are condensed so people don’t have to spend 5 years mastering it. He’s focusing just on online education.

Pick your industry in Government Industry List. Pick one and turn it into your circle of competence.

This is the most important thing that you will do – never forget that strategy beats tactics and techniques.

#1 What is an example when you have been working outside of your circle of competence? How successful were you?

#2 Do you think you are currently working inside that circle of competence? Why?

#3 What is your hypothesis of what your circle of competence is?

How To Build A High-end Business With Tim Grover

Tim Grover is the best trainer in the world and has a successful business – read his book Relentless or listen to Tai Lopez Talk on Relentless.
He was fortunate enough to have worked with 4 of the top basketball players of their time: Michael Jordan, Scotie Pippin, Charles Barkley and Kobe Bryant

You can have an unlimited vision, but you always start small.

Jack Welch wanted to have a business that was either #1 or #2, he sold all of the other ones! Being a legend isn’t enough, these people want to become an icon!

The day you stop thinking that you know it all is the day that you will actually learn something.

Sometimes you might have to wrestle with pigs in the mud before you can take down that elephant. When Tim Grover was starting out, they told him he is going to be a gym teacher because nobody trained professional athletes the way he wanted to – but he made it happen.

Before he was training these athletes, he was trying moms with 2 children, mediocre basketball players… he took all the steps even though he didn’t want to take them.

People who don’t believe in you will fill up your dark side even more because you will want to prove them wrong, so be thankful for them, perhaps you couldn’t find enough motivation to do it without them.

Being the first at something is unbelievable, and if you are not going to be, somebody else will.

Michael Jordan was Tim’s first professional client, but he has been studying him, observing him, and analyzing him. When the opportunity was presented, he was ready! That’s how you can walk into any situation. He let him decide the price the value of his work.

Too many individuals do too many things – do what you do, and do it better than anybody else!
You have people doing 100 things – they are an expert of being busy with 100 things, nothing more because nothing gets done! Focus on one thing, you can’t play basketball, piano and clean pools for a living (at least not on a professional level.)

Once you find your niche, stick to it. When it no longer fuels you, try to find something else for you to do.

Jordan opened up his brand after he stopped playing basketball professionally and became the first billionaire athlete.

Kobe Bryant, Dwayne Wade – same thing. They know their NBA career is coming to an end, but the competitive career is endless, limitless! They will be keep going in business, they don’t want to stop working.

#1 What’s an example where you have been too arrogant to start small? (you have to be willing to start wherever possible just like Tim.)

#2 Have you started creative pricing? (with some of the most important clients – like Michael was.)

#3 What’s an example where you were too broad as an entrepreneur and how can you keep it focused to become an icon with what you do?

Persuasion Accelerator

The Accelerator Persuasion Overview

The Self-made Billionaire effect – 75% of all the billionaires spent the majority of their life in sales
People treat money like it’s the life or death resource.
Reciprocal altruism (Bill Gates, Richard Branson…) – I give, you give back

It’s easy to make $50k/year, but it’s not easy to move to the top level of the financial pyramid.

This program is about getting to the financial impact level – not only will you need reciprocal altruism, you will also need to create value.

Creating vs. capturing value

Not only creating value but also having the ability to get customers to pay for it.
A lot of people create value inside their mind with an idea, but they don’t get them outside their head and act on it.

Peter Drucker – there are two things that a successful business has to do – Innovation and marketing! (innovation is not enough; you need to capture it – persuasion is core!)
Use this knowledge for actually good ideas, don’t persuade people to buy garbage.

When you’re at the bottom the only way is up, when you move up a lot of people stagnate (bodybuilders, marathon runners, businesses…)
The number one reason why people reach plateau is because they focus on ideas, and forget about persuasion and capturing that value.

There are a lot of ideas, scripts (Hollywood) – but the hard part is persuading millions of people!

Bill Gates, Steve Jobs and Mark Zuckerberg weren’t the first, but they knew how to persuade!
A lot of people had their stores online, but nobody evolved into Amazon. They might get their friends to buy their products and a few other people, but they are unable to get that traction and get larger crowds to trust them and buy from them.

Most people aren’t audio learners – you have to be interactive to learn – answer these questions, focus on visual and kinesthetic learning as well!

Buffett after college thought he would be in the world full of amazing people (who were successful) and couldn’t stand out, but it wasn’t that way – persuasion doesn’t mean they are smart!

Goals are tricky things – they have to be tangible and specific, don’t say you want “more money.”

What is #1 why you weren’t persuasive before?

What’s the best thing you have ever learned that worked for you?

What would you call winning? (doubling closing rate, acquiring a million customers…)

The Framework for Persuasion and Sales

Jeff Bezos – hard to leave the job and risk the money to build Amazon, but the second you get the framework right, it becomes easy.

A lot of books are not valid anymore – the world has changed in the last 100 years, even 10 years!
Old sales things aren’t cutting edge anymore.

F1 hybrid (why two specific people are attracted to each other, to have children that are better, more evolved…)
Biology and mother nature laughs last; we are heterogenic for a reason.
We can work out all the time, take all the vitamins and we will still have less energy at 98 than when we were 8 years old.

The same thing applies to sales – there are personality differences with people that you are going to try to persuade.
Scientists call it the study of personality Psychometrics.

Frameworks are solutions to dilemmas and solutions in our lives (cocky and funny when approaching the women – not all of women will like that, they are not all the same and that’s why not all of them will be intrigued about how cocky and funny you are.

At the very least, there will be 4 categories of people that we are going to cover in this program.

Attached – Levine (Anxious, secure, avoidant and anxious/avoidant)

The reason why “cocky & funny” works is because the people that get advice have 0% results, and 25% is better (the only way is up.)
Just like if you have 0 income – you either die or you go up. Any advice works with those people.
This technique will work on roughly 25% of women, the other 25% will somewhat like it, the third category will dislike it and the last 25% of women will absolutely hate it.

Casanova was persuasive in business also – he also persuaded the jailor to let him out of jail (and he came from nothing).
He said that you need focus and make friends with the right people (powerful people.)
Have strict self-control and play the chameleon!

The chameleon doesn’t latch on the 25% – the chameleon adapts like Tai Lopez talks about in the 2nd step of 67 Steps – Darwin’s adaptability. It’s not the strongest or the smartest that survive in a certain environment, it’s the ones that are most adaptable to the change.

There’s never one way to persuade all people – same lines, same modalities, same attitude will never work on every person…

This doesn’t mean that you should be unauthentic – the chameleon doesn’t turn into a dog, it’s always a lizard, you don’t say something to the first person, and the opposite thing to the second person.

Trying to be someone who you do not don’t work.

Modulation – moving through different modalities and parts of your personality.

Coaches are good at this – they yelled to one guy and are sensitive to the other guy (whatever works for the individual).

What is your dominant way of personality? (Action, practical, social, emotional)

What is an example where you used “the one size fits all” and it didn’t work?

What kind of personality does your family have?

The PASE System Understanding Personality Types

Build on a central thesis – don’t build on a sand, build on the rock, on the best system (not a random YouTube video).

Psychometrics – personality types

  • Force of will doesn’t work – (it will be 25%), “buy my stuff, it’s great”
  • Persistent (also 25%) – persist until success; these things miss out on cognitive biases, personality types…
  • Empathy…

People are not homogenous, don’t just have a hammer and think everyone is a nail – people are not the same.

At minimum you need 4 tools – everyone will respond well to one of these tools, fine with the second one, not that well with the third one and not at all with the fourth one – match the personality type like Casanova.

We have a lot of personality systems:

  • Hexico
  • Mayer’s Briggs
  • Anxious, dramatic, weird
  • Audio, visual, kinesthetic

You need 10,000 hours to master a skill, and this is a skill and it is the most important one.

If you’re nice to a few people and it works that doesn’t mean you should be nice to everyone – aggression will work on other people.

Practical – down to earth, slow

Action – fast pace, aggressive, energetic

Social – like being around other people for no reason, meeting people even if you’ll never see them again


Everyone has one dominant side, one that’s week and two in between.

Identify your type. Why do you think so?

Closing the Sale

Persuasion; social; sales which are either marketing (open) or closing.

Michael Jordan in the eye of the tornado – becoming calmer when everyone else is freaking out (6/6 championships)

Calmingly saying that the Lamborghini doesn’t have a warranty (so it calms you down) – you buy a car once in 5 years, he practices 10 times/day – the salesman always wins when you buy a car.

Closing must be cool under pressure – Rockefellers and other Tycoons.

Reptilian is the first brain, then it’s the emotional and logical – reptilian is fear based, you need to use neocortex.

Customers are fearful for buyer’s remorse – seeing something better come up after they bought something already.

One of the biggest cues of status is staying cool under pressure – also in dating, never be fearful.

Giving refunds – people buy more likely.

Let them know you understand them, but then ask them why they thought this could help – make them visualize the benefit.

When didn’t you stay calm under pressure?

Binary Decision-making the Lollapalooza Effect

Procrastination is the number one obstacle – everything from investors to yourself (taking action, not delaying)

There’s only so many types of personalities, and other animals have it as well (cows)

25 cognitive biases – you need to understand these along with PASE system (some biases effect more action people, some are more relevant for emotional people)

Decisions are binary – yes or no, if you say for example yes a new option opens up; I will eat breakfast (yes), eggs? (yes or no)

At that crossroad there are cognitive biases – that’s why McDonald’s is so successful, people watch the Kardashians, staying in an abusive relationship… People make bad decisions even if it’s logical they shouldn’t; the reason is being stuck in patterns and stuck in one or more of those biases.

Understand the most important cognitive bias – the last one (Lollapalooza effect); that’s when more cognitive biases are operating on people, then people don’t even have free will, they just do it.

  1. Reward (from smoking) – grandpa driven by reward, smoked, died
  2. Pain (stopping smoking, the pain wasn’t death) – grandma was more fearful, didn’t smoke, still alive

Richard Kuklinski – action oriented, fearless (not driven by pain – jail)

Know what motivates you.

Are you more reward or more pain driven?

What’s an example of the lollapalooza effect?

What’s the reaction to not knowing all the cognitive biases in this lesson?

To Know is to Sell

Wanting to increase conversion rate in selling is like wanting more dates – it’s not possible to search for one pickup line.

Above tactics, there are systems/strategies/frameworks.

Tactics like what to say if a person says it’s expensive might work from time to time.

Strategy – Casanova, personality types, modalities, Knowledge of product (know and believe what you’re selling)

  1. Know specifics – details (knowledge); unstopability
  2. Conviction (right/wrong) – believe in that product, believe it’s the best thing people can get.

Strength Based Persuasion

Great speakers know how to balance strength and warmth.

Authority= Authenticity; you get it by being you (commander that was saying he’s brave but wasn’t didn’t get respect)

The other side is building strength or blending in.

Warmth= Empathy (feeling for the other person, knowing how they feel)

You need a combination of this. When you’re too nice, people take advantage of you.

Do you naturally have more authority or empathy?

When did that backfired on you? (too blunt or too nice)
What do you think you need to work on to get in the middle ground (strength based persuasion)?

Never be Closing

Always Be Closing is not correct.

It wouldn’t work for you; you wouldn’t want to be closed wherever you go.

If you wouldn’t respond to it, don’t do it.

  1. Don’t give the appearance of being a taker, appear as a giver!
    1. About 60% of people perceive you the way you perceive yourself, others misperceive you; a good ratio is 3:1 or 5:1
    2. A basketball coach gives 3 compliments before he receives one, a guy with a lot of Instagram followers gives 3 free videos before he posts an ad for a program
    3. Make people glad they visited your site even if they don’t buy – free things
  2. Closing should be integrated through the entire call, not at the end – at the very first minute perhaps ask what their budget is (don’t have a 3-hour call before you ask that) – if they stayed at the very end they know what they were going into, if you don’t mention anything they question your motives because you do such a big buildup

Don’t always conquer, sometimes seduce – they’ll sell to themselves

The cost of the first sale generally takes all your profit, you make profit when people buy from you again and again, and they do that if they want your product, not if you push them to buy the first time.

Money is made when you don’t have to buy advertisement and still get clients.

Coca-cola doesn’t close, they never say “buy this now”, they show athletes and celebrities and then you close yourself.

What’s an example when you’ve saved your closing until the end and it didn’t work?

How can you integrate that better?

How can you increase give vs take ratio – even when you’re just talking to them?

Persuading with the Doubt Avoidance Bias

For most movies there is a clear good and bad guy. Life is not as black and white, but we still love it.

We want to remove doubts and present minimum doubt; you need to allay their doubts – “what would make you not buy?”

People don’t want to bring up the price or not talk about their limitations…

If there is no doubt, if in your voice is conviction results will be better.

No one will tell you everything in their mind, you only have control about the doubts in your mind (which will lower your closing rate).

You need passion for what you sell or people will detect it and doubt will linger in their head.

You need to see for yourself the quality of the product you’re selling – look at competitors.

Understand the details – if the ask you a question and you don’t know something, it creates doubt; people must ask you 3 question about a deep topic and you need to answer them; don’t let them stump you.

If you wouldn’t sell that product to your grandma, don’t sell it!

The Psychology of Attracting Investors

You need to sell to your customers, sell yourself socially, negotiating deals… but you also need to be persuasive with investors.

All these Blackstone Schwarzman private equity people were very persuasive and aggressive and they own everything (real estate, food industry…)

60% of people see you the way you do. They see you on a different way.

When you’re raising money they will look at you with a power lens – he sees you as someone below him.

A power person doesn’t see you. FMRI machine reveals that they don’t care for weak people, there’s less empathy. When you don’t see something you don’t have empathy.

You can give any kid power (even if he’s the nicest guy), he’ll still act like that, we’re wired like that! The same way rich and powerful people don’t feel empathy and their brain works different and they have a million other things on their mind.

Just because you’re empathetic it doesn’t mean they are. And being normal won’t work as well because they won’t see you – there’s thousands of people writing them daily.

Story in their head – powerful people don’t come unprepared, do research; talk about what they think about, talk about space and electric cars with Elon Musk or you will remain invisible.

Speak to their agenda, step into the character that they are looking for. You can’t force powerful people to do what they don’t want.

Powerful people don’t care if you are semi-successful. But pain is good, because it forces you not to make these mistakes again.

What do these people want? Some want just money, some want fame – you need to figure that out and appeal to that.

Read more

Premium Book Summaries

No Hero: The Evolution of a Navy Seal by Mark Owen

Bounce: The Myth of Talent and the Power of Practice by Matthew Syed

Folks, This Ain’t Normal: A Farmer’s Advice for Happier Hens, Healthier People, and a Better World by Joel Salatin

Where Good Ideas Come From: The Seven Patterns of Innovation by Steven Johnson

The Vault: Advanced Business Coaching Calls

The 7 Habits of Highly Effective People by Stephen R. Covey

Managing Oneself (Harvard Business Review Classics) by Peter F. Drucker

The One Thing: The Surprisingly Simple Truth Behind Extraordinary Results by Gary Keller

Sam Walton : Made in America My Story by Sam Walton

The Happiness Hypothesis: Putting Ancient Wisdom to the Test of Modern Science by Jonathan Haidt

A Few Lessons for Investors and Managers From Warren Buffett

Social: Why our brains are wired to connect by Matthew D. Lieberman

The Story of the Human Body: Evolution, Health and Disease by Daniel Lieberman

Switch: How to change things when change is hard by Chip and Dan Heath

The Evolution of Desire: Strategies of Human Mating by David M. Buss

On the Shortness of Life by Seneca

The Bulletproof Diet by Dave Asprey

Implement this book, don’t just read it!
All we can do is work with the current information that we have right now – perhaps in 50 years scientists will read this book (health related) and determine that some information is not correct, but that doesn’t matter right now, we can still learn a lot.
If you know a lot about diet, nutrition, and health – put your ego aside and try to get as much as possible from this book.
Nobody knows everything, all we can do is to join the club of people who are curious to know about health and how everything works.
There are a lot of people who have different types of diet and perform at the greatest level, health, and especially diet is one of those subjects when we typically have the most Black & White Mind! We have to eliminate black and white thinking and search for commonalities – what do the best athletes and people who are in great shape do, and what can I learn and implement from them right now to improve my diet?
On Page 25 – 3 Brains (it’s a hypothesis)
• Reptilian brain – Fight or Flight (this part of the brain uses calories no matter what you do, even if you are just sleeping all the time.)
• Emotional brain – does whatever it wants “in the moment” (it sees ice-cream in the middle of the night and eats it.)
• Neocortex/ Human brain (more logical.)
On Page 47 Dave Asprey talks about Grass Fed Food – Argentina was a pioneer in this.
Ruminants – animals with multiple stomachs (cows have 4.)
When a cow is born it eats grass, but later on, it’s taken some place else where it eats grain (70% of grains are being fed to cows, not humans), but the problem is that it’s not natural for them to eat high energy food. They start to deposit fat faster because of that – they are mostly fed with corn.
This is obviously a massive oversimplification, but it’s hard to describe all of these complex systems, and it doesn’t do us a lot of benefits, we are just focusing on results here!
Grass fed beef, butter, milk have a healthier ratio of Omega 3 and 6 fats and the meat changes its structure. The same thing would happen to us if we would stop eating healthy and start eating something that we are not naturally planned to eat.
Science is now catching up on this concept and professional athletes have implemented that in their diets.
These studies may not be completely accurate – for example, they say that people who eat a lot of eggs aren’t as healthy, but the question is, which eggs?
Eggs can be different just like there can be a huge difference between two individuals – one of them might be extremely muscular and healthy, the other one massively overweight. We can oversimplify that these two individuals are the same and for the same reason we can’t say that if that study applies for certain eggs, it applies to all eggs.
Most studies are being done with conventional agriculture. Most of their funding comes from big companies that will want to confirm their own theories, which might actually be completely false.
A lot of people are just looking for organic food, but that’s not good enough – it just means that the cows weren’t injected with certain growth hormones, but these cows can still be just eating corn. Instead, search for the term “Grass Fed Finished.”
Read Salt Sugar Fat. It talks about how underfunded these studies for nutritional level are, so there isn’t enough information!
When people give advice that you shouldn’t eat beef they are right, but they are talking about grain fed beef!
If you don’t have enough money to constantly afford grass-fed beef, it’s better to eat less beef, but when you eat it – eat grass fed!
The best way you can do this is to go to a few different farms and get everything that you need there. Avoid supermarkets!
“Vote with your checkbook” – if you want something to change, stop going to McDonald’s or if you go to fast-food restaurants say that you want to buy grass fed burger there, even if you have to pay more.
If restaurants will see that you and your friends are only eating that specific type of meat, they will respond to that demand – the only good protests are when you hurt people’s checkbooks.
Most people, however, just pick the cheapest burger and sacrifice their health to save a few pennies, but we know better than that!
People in the oil business have a lot of money, but if everyone would stop going to gas stations, things would quickly change. The same way things would change if nobody wanted processed meat anymore.
Luckily, there are some meats that are almost always grass-fed.
Pastured chicken (not just organic), pork (raised in the forest), Guiney…
Eat a lot of grass-fed butter – Dave also recommends it a lot!
Egg yolks have to be very orange color if the inside is yellow – don’t eat it!
Most of the animals in New Zealand are grass fed as well – get lamb and beef there.
Pay attention to your salt – make sure it’s the right kind and it should be sea salt. Dave recommends pink Himalayan salt.
The vegetable is extremely healthy, and you should eat as much as you possibly can!
If you look for common beliefs in the health area, every group (bulletproof diet, vegetarians, big bodybuilders…) agree on eating a lot of vegetables!
Do it as much as you can, but don’t keep it below 4:1 ratio, if possible get it to 8:1 ratio!
When someone tells you something that you don’t agree on – figure out why he said that instead of attacking his beliefs right away – health is especially a delicate subject.
Dave doesn’t like fruits very much, except very small fruits (especially different kinds of berries.)
Page 58 – Eating a lot of sugar will restrict dopamine reactors, which means that you will be less happy. It’s the same thing that happens with drugs and alcohol – you have to take more and more for the same effect.
The greatest producer in the world is sugar cane – think about it!
To have the same buzz, people have to drink 3, instead of 1 Coca-Cola. You will feel less pleasure.
A lot of supermarket products are mislabeled – be careful about those, usually grass fed products are more yellow/orange than grain fed ones – butter will be yellow eggs will be orange, don’t buy it if it’s white.
When you eat healthier food, your emotional brain stops interrupting you as much and you will feel full sooner (eat less food and stay healthier.)
A big part of his theory is the fact that the #1 problem that we are facing is inflammation which can especially be seen when we hurt ourselves in many different ways – and one of the biggest reasons that we are inflamed (if we put stress aside) is eating wrong – mostly processed food.
When it comes to sleep, I personally wouldn’t mess with it – just use your wake time effectively.
There is some science around the fact that people who fast, need less sleep – do that with caution at your own responsibility, because there are a lot of children with stunted growth, because they didn’t have access to food all the time, but if you are an adult you can experiment with it if you want.
That’s not an exact science, but smarter people do tend to sleep more – Albert Einstein had to sleep for 10 hours every day. When you increase your work schedule and learn more, you will probably need more sleep.
If you work a lot you will have fewer problems with insomnia – also walk a lot, we are designed to move!
Go for regular long walks.
Try to go to bed early and wake up early – if you haven’t slept enough, make up for it with a nap later, but wake up early! Sleep in a dark room without any electronics in it.
Try to breathe fresh air, don’t be in the middle of a city all the time – your body can filter it, but not as effectively for you to be able to handle those types of environments.
Use an app that will tell you when the son has good benefits based on where you are and go out at those times.
Drink plenty of water!
Don’t forget about stretching – Karim Abdul-Jabbar was one of the first basketball players who did stretching and yoga, and he had almost no injuries!
Testosterone makes us harder to stretch, but your goal should be the ability to do the splits.
Lebron James and Kobe Bryant are incredibly tall and massive, they can sprint fast, but they can also do the splits – it’s very important to continuously stretch yourself.
Do what the experts and professionals do – go straight to the top for advice.
People want all these insights and entertainment, but forget about the results – focus on these fundamentals, forget about all the “hacking,” just get these basics right and actually apply them today!
Born to Run (book) – these guys were able to run for 100 miles with no joint problems.
Remember Physics – everything has a side effect, every drug! You don’t need them, you can be a learning machine without them and beat almost anyone that way.
For every action, there is a reaction – for vegetables, drugs… you just want that reaction to be great, and with drugs, you will get negative side effects sooner or later.
Weight resistance is perhaps even more important than cardio – you will actually age slower (regular weight training)!
Stress will destroy your health, so make sure you take care of your financial life if you haven’t already! Eliminate people who are damaging you and leeching off of you, bullying, negative people…
Get your social life together!
If you are successful, but it destroys your social life all the benefits of money will go away. Meet people who are on the same path and have similar goals and connect with them.
If you are one of those people who can’t sleep, wake up at 4 am and go for a run – you will fall asleep in the evening without a problem.
If you have been eating bad, not exercising and had addictions for the last 10 years, you won’t change that in one month – anyone who tells you otherwise is selling you something!
Whatever you do, avoid extreme ideologies (black and white mind)!

Plants need food, which is dirt and it’s something called “parent rock.” “The best soil” is called limestone.
If parent rock isn’t mineralized (plants can’t eat it, nutrition density), whatever grows there isn’t really the best quality. Volcanic and desert soil is amazing – if you want to explore further into this, study where this density is high (Southern Chile, Argentina, some parts of Europe…)
Look at where the food is from, the plants will not be the same. Also, deep-rooted plants will be healthier because they can dig deeper to search for minerals.
A lot of herbs and nut trees have deep roots, while corn is very shallow.
Remember that anything can be a crutch – heroin, marijuana, alcohol, and even books & material possessions. You don’t need books to get the knowledge, there are a dozen different ways to do that, make sure that the things that you do don’t become a crutch for you. Try to eliminate them for a few weeks. If you have no problem doing that, that’s a good sign!

Hooked: How to Build Habit-Forming Products by Nir Eyal

The Paradox of Choice: Why More Is Less by Barry Schwarz

The Moral Landscape by Sam Harris

Attached: The New Science of Adult Attachment and How it Can Help You Find – and Keep – Love by Rachel Heller and Amir Levine

Focus: The Hidden Driver of Excellence by Daniel Goleman

The Self-Made Billionaire Effect: How Extreme Producers Create Massive Value by John Sviokla and Mitch Cohen

Chapter 10- invest in political influence (read once a year).
The rule of 10%- you’ll do 10% of what the people that you copy make; focus on billionaires.
Donald Trump’s bad hair doesn’t have anything to do with his success and there are no books that stupid that would describe that you need bad hair to be successful, but there are a lot of books that tell what successful people have/do that have the same level of importance and impact as a haircut.

What is your unfair advantage? You get paid to the direct proportion to the difficulty of the entrance of your business (and difficulty of the problems you solve).
A billionaire who can call a president on the phone has an unfair advantage over you.

Inversion; instead of being egocentric (me), invert it to other people.
Land, labor and capital (3 basic elements of production)- most courses just focus on labor (skills)
(No Hero- shoot (skills), move (land) and communicate)
Since everybody is focusing on labor, my unfair advantage is focusing also on land (positioning; how to win friends and influence people- meeting key people in my industry and having their number) and Capital.

You can use money to get political influence- go to seminar and have a conversation with them to form a relationship (also have a lot of knowledge.
Hire PR person who will reach out; get your name out there and get your name into other people’s heads; it will take 18 months.
Don’t reach to everyone when you’re not good yet (pigs behind the fence should be far from the farm to not destroy your reputation), stay small; one local person.

(book) Social
Even if you’re in the technology business, you’re in people’s business, everything you’re trying to achieve is social. Build excitement, put your best face forward.
With chess the best player always wins, but that’s not true in life; there’s faith, luck, positioning… Poker, Blackjack, backgammon are more accurate; it’s like lifting weights, “managing risk” muscle, and you need to play those games more than once to win, which is the same in life.
It takes an average Billionaire 12-20 years, Buffet plays Bridge; skill, but beyond that it’s repetition of the game, a certain amount of cycles for the winner to come to the top.

So you need Land, labor, capital+ cycles
Everything moves to where it ages the slowest; if you’re not stimulating the part of the brain that knows how to make calculated risk with little things, your DNA is shutting off the enzymes that are helping you weight options; that’s something animals can’t do usually.
If you want to make big gains, you need bigger risks.
From 1-10 how comfortable are you taking risks?
Big cats spend most of their time sleeping, waiting- but when the opportunity comes, they jump out of the bush very quickly.
Truth is usually somewhere in the middle, but know when the risk is not worth it and avoid it and when is it worth to jump out of the bush and take it; this makes sense.

The best-laid planes don’t always work out, you may want to have some sort of a backup.
Rules are breakable; is it a physical law? (very profound)
Is a website required? When you find an exception, that’s not a physical law, but it doesn’t mean you shouldn’t get one. Same for outsourcing, college, employees… you see how few universal laws are in this world.
A physical law is that if you don’t have enough money, you won’t be able to pay the bills; that’s a mathematical principle.
Another universal rule is that a purpose of a business to create a customer. You don’t need a website, but you need to have a customer.
Misweighting bias; we spend 100 units of brain power on the wrong thing, and 1 unit on the right thing; they think about gossip, but not about their crappy life they should change.

So today think more about your costumers; send a gift to top 10 of them.
Will I need allies and employees for a 10 million business? I think yes.
Know your cash flow numbers; all of them.

Divide things up into different categories: physical laws (unbreakable- getting better at creating customers), probable causes (having a website, marketing) and non-positive stuff (are insanely crazy to thing about- like working 4 hours/week)
Benjamin Franklin; I’m glad I wasn’t born when the eight hour work day was invented; he thought 8 hours wasn’t enough. Remove the mirage from your brain- automated income.
Focus on going from a stranger to getting a costumer; from them being a skeptic and being uncomfortable to buying from you instead of anybody else; if you have that ability you’ll always have money- there are not business people who can’t create customers. That is a law; don’t focus more on the website then on creating customers; when people meet you, they see other people loving you and creates social pressure (bias) and if you have the capital they’re impressed by that.

Get some games of chance (for fun)- with blackjack you don’t just focus on you, you focus on a dealer.
Green belt; being persuasive; eventually everybody gets good; 3 minutes or 3 years.

With emotional people tell emotional stories; how it effected your emotional state, make sure you don’t offend them. They operate fear based; think they’ll get hurt, scammed…
Persuade enemies to know the truth about being persuasive.

Go straight to the top, reverse engineer what they did, go work for them…
To improve social skills create a video blog; explain books (privately)

Willpower: Rediscovering the Greatest Human Strength by Roy F. Baumeister and John Tierney

Freakonomics: A Rogue Economist Explores the Hidden Side of Everything by Steven D. Levitt and Stephen J. Dubner

The Upside of Your Dark Side: Why Being Your Whole Self–Not Just Your “Good” Self–Drives Success and Fulfillment by Todd Kashdan and Robert Biswas-Diener

Riveted: The Science of Why Jokes Make Us Laugh, Movies Make Us Cry, and Religion Makes Us Feel One with the Universe by Jim Davies

Total Recall: My Unbelievably True Life Story by Arnold Schwarzenegger

Advanced Cognitive Biases in Marketing

Memorize them!
1. Reward and Punishment Superresponse Tendency
2. Liking/Loving Tendency
3. Disliking/Hating Tendency
4. Doubt-Avoidance Tendency
5. Inconsistency-Avoidance Tendency
6. Curiosity
7. Kantian Fairness
8. Envy/Jealousy
9. Reciprocation
10. Influence from Mere Association
11. Simple, Pain-Avoiding Psychological Denial
12. Excessive Self-Regard
13. Overoptimism
14. Deprival Super reaction
15. Social Proof
16. Contrast-Misreaction
17. Stress Influence
18. Availability Misweighting
19. Use It or Lose It
20. Drug Misinfluence
21. Senescence Misinfluence
22. Authority Misinfluence
23. Twaddle
24. Reason Respecting
25. Lollapalooza Tendency – The Tendency to Get Extreme Confluences of Psychological Tendencies Acting in Favor of a Particular Outcome

4 Ps of Business:
• Product
• Promotion
• Pricing
• Placement
Promotion is huge and this is the important concept in marketing. If you understand these 25 biases, you will be the one teaching other people (instead of being in their newsletters – people understand some of these, but not all of these.)

Charlie Munger didn’t invent them, but he is one of the most well-read people, he drew from everything (based on the countless books that he read.) Some are grouped together, there could be about 35 of them.
Robert Cialdini was working on them a lot as well.
Lollapalooza Tendency is the big one to increase your net worth.
The average person sees 2000-7000 adds/day.
If you would get in the business in 1950’s there would be easy to make money if you had some capital – you would just have to place an add on TV (because there was no competition, nobody was doing that at that time), but that no longer works – of the 100 biggest brands that exist, about 70% just use TV, they have a lot of capital, so they are constantly pushing their brand forward and because everybody was watching, it mattered. That doesn’t work anymore, now there are too many adds. We are unable to compete with the biggest companies, TV ads won’t work.
People see what they want to see – cocooning effect is a nightmare for us and we must use this effect.
We have to use multiple cognitive biases at once – for example with auctions (Warren and Charlie never go to auctions.)
Auctions are using the Lollapalooza effect: they use urgency (“going once, going twice”), authority (it’s like a preacher talking above you), social proof (we follow the others when we don’t know what to do), we have availability bias (we buy what’s in front of us, instead of buying a better deal another time), and they also show us what we want (reward bias).
All of that is influencing your brain when you’re sitting there, and once you’re getting 3-4 it’s almost impossible to win and get a good deal. Similar things happen in car dealerships.
Analyze which cognitive biases are being used on you in every situation – turn it into a new habit!
“Whatever I’m selling I’m creating Lollapalooza effect in my client’s mind.” People will buy from you if you can do that, it’s that simple – without that, you’re done, even if your product is the best, you’re competing against at least 2000 images that people see every day. Even if you are the best, you’re being bypassed in their brains, they don’t even notice you. You must get better than that.

Reward bias

Whenever you’re not selling enough, whenever your marketing is bigger than what you’re making off, the place to start is to up the reward.
Don’t talk about yourself and your company, market the reward – one of the ways is to have before/after pictures (P90X before & after commercials.)
People often focus on the feature, not on the reward, and people don’t care about the feature.
Like Stephen Covey says – “begin with the end in mind”, people learning from you is not the reward, the reward is what will happen to them after they’re done learning. Market with the end in mind.
Don’t make it about you (that’s authority bias, but it is not as strong as reward tendency.)
If you think your reward is high right now, try to 10x it – go nuts! You should feel slightly uncomfortable about the amount of reward that you are offering – it may seem too much for you, but it’s not too much for your clients.
Info commercials go crazy on this – they show good looking people and their incredible results (P90X commercials) even if in reality most people who go through that training don’t look like that.
Gary Keller in The One Thing says that we can’t focus on multiple things – you will innovate an advanced marketing plan when you are doing 10 million dollars per year, for now just focus on these basics! Become obsessed with cognitive biases! Become analytical and always point them out (whenever you see ads, commercials, auctions or a sales person.)

Punishment bias

You’re showing them the fat person, and then as a reward, the fit person, it sounds so simple, yet so few people are doing it.
We can not keep attention on multiple things – get good at promotion, by understanding this (become obsessed with this) your marketing will be amazing.
The goal is to get your mind focused and in tuned.
Liking/Loving Tendency – if Hitler said that 2+2=4, and Oprah Winfrey said it was 5, most people would go with Oprah because they like her and he must be wrong. When you’re marketing you must be likable because if you’re not people will buy from somebody else who is, even if you’re right or you have the best product.
In finance, people do business with people who they play golf with, deals are done on the golf court. If you give the best analytical presentation ever and then sell, people will still go with the golf buddies unless your product is a million times better and that’s not likely to happen. If you have 3 times better product, that still won’t be good enough for them, they will prefer their buddies over you.
How well am I conveying that I’m a likable person and that I have a likable business?
Hilary Clinton is smart, but many people don’t like her personality – if they don’t like your personality in politics and business, you’re out. Increase your likeability factor!
A good book to read is “How to win friends and influence people”
Also, instead of trying to constantly read new books, read top 100 books over and over again, you will learn a lot more even if you think that you already know everything.
Listen to fewer people, but listen to them more intensely!
We like people that we think would sacrifice themselves to give to others (evolutionary psychology.)
Use direct matching keywords – “listen, I don’t do this just for the money, I care about people like you and I want to help you…”
That makes you instantly better (you are dealing with subconscious mind, not conscious – it’s not too cheesy… people who can convey likeability will get ahead.)
Get to the point right away – “my business isn’t perfect, but we care about people. I will go the extra mile, I will stay on Saturday and help you out because this isn’t just about me making money, this is about me changing the world.”
Statements like that make a difference, people think they’re too cheesy, but they’re not.
Make sure they don’t dislike you.

Doubt- avoidance Tendency

It means you want to remove doubt from people’s brain, be good at it!
If you sound doubtful, they will be doubtful as well, and the second they doubt you, they will not buy.
“A confused mind doesn’t buy.”

You must say “I’ve done the math for you, I built this program because I’m 100% sure it works as long as you’re the right person for it”
Be certain and sell something you are certain that will help. You need to be able to say to the president of your country that what you’re selling is without a doubt the best thing for your clients. “If it doesn’t work, you’ll get a refund that’s how certain I am.”
Frank Kern was giving away free sessions, and if they thought it was not worth the time, he would give them $1,500. You make your money with what’s in your mind, everything else can be bought.
Richard Branson has several companies – he understands that whatever he launches he’s certain about it and then uses cash to buy others to execute for him. Execution is important, but thinking like a self-made billionaire is even more important.

Inconsistency-Avoidance Tendency

Being congruent
If you sell gum for 5-year old’s and have a website for 80-year old’s that won’t work, or having blue products for women… it doesn’t make sense unconsciously.
Commodity business is all about competing with price, focused on operational efficiency, cutting costs down and brand name businesses are not about saving money. Ferrari costs you $200,000, while you can buy a great Mercedes-Benz for $30,000. Ferrari is not 5 times better!
Work in the brand name business, do everything high-end (premium, expensive.)
Warren Buffett’s website is the worst, but that means he’s “old school” and saving money even in web design.
He is staying consistent, he’s just about making more money for you and it reinforces his brand. His ugly website design actually works in his favor!

Curiosity Tendency

My business must create curiosity for people – they must be wanting to know more and more. Convey messages they have never heard. The tendency that you must eliminate if saying things that people have already heard before because it kills curiosity. If you’re sending daily newsletters, have new content and people will return to you.
If you are not sending daily newsletters, you are most likely losing money in any business.
Generally to get a customer that gets you $100 will cost you $100, which means that the only money you’re making is on loyal customers that come to you over and over again.
What keeps people attracted most to you scientifically is a mystery – they must keep thinking if there’s more to you that they don’t know yet.
Always keep them hanging just a little bit. If everyone knows everything about you, they will get bored.
There’s a fine line – you must give people some value, but as an example, if someone gives you 5 out of 25 things, you will certainly come back later to get more.
If you’re selling a physical product tell them there’s more to your product.
Most of the products don’t make you curious, because people just say “visit our site,” instead of saying “guess what Aloe Vera did to 3 cancer patients in California last week, click here!”
Ask people to listen to your marketing pitch and if they heard it before, cut it out – have new things.

Kantian Fairness Tendency

Kantian explained why a 300-pound bodybuilder still stands in line behind the old lady (he could easily push her aside and be first), we appeal to the sense of fairness. Sam Walton used it in Walmart when he gave away free hot dogs, so people would then buy his hot dogs. They knew the statistic of how many people buy hot dogs if you give them one for free.
Follow this rule – give people three things before asking for one action in return!
In McDonald’s internet is free. People also bought more if they got free physical products (free books when buying an e-book, free knives when buying a survival newsletter.)
“I’ll give you $50 knife for free if you pay for shipping (sounds fair),” and on the next site, they would upsell their product. They got you something for $50 and got you to buy something for $15 (they got the knife for $5 from China), and they’re now the most popular company for knives.
Also, pay attention to the 3:1 ratio – they “gave” people something for $50, then they asked them to buy something for $20.
This is similar than the reciprocation tendency. Kantian fairness can happen before somebody does anything, reciprocation can only happen after someone has done something for you and now you want to return the favor.

Envy/jealousy Tendency

One of the most powerful emotions (seeing people having what we want.)
Trump is selling his hotel rooms, and apartments. He shows his lifestyle, his wife, all the luxury… Don’t do too much of this or people won’t like you (he takes it too far, and a lot of people don’t like him.)
The program called The Rich Jerk was focusing primarily on this bias – showing how rich he is and how stupid everyone else is, so they should listen to what he has to say and buy everything from him.
This is like salt, you will ruin everything if you have too much of this, but have some of it.
The goal is to add it along with other cognitive biases, do not just use this one.

Influence from mere Association Tendency

Michael Jackson’s lifetime contract to Coca-Cola for one billion dollars – he only had to hold Coca-cola in his hand on the stage. He didn’t even have to say anything about it. People started associating Coca-Cola with Michael Jackson!
If you can’t afford to get rich people around you just quote them, people will start to associate you unconsciously with them.
“We want to be around things that are around things we want to be around.”
How can I associate my products with something that is beyond myself?

The world will be increasingly run by celebrities because of social proof and association bias – don’t just have pictures of yourself, but also local celebrities around you. It works very well with weight loss products!
In restaurants, they have pictures of celebrities that have eaten in those restaurants. Very powerful! It’s connected with:

Social-Proof Tendency

There’s a reason that Pepsi would pay a billion dollars to Michael Jackson to hold a can.
Find out what your ideal customer wants you to be associated with. We don’t have billions of dollars, but we can still find a local celebrity and start there.
Insurance website with an America flag sold a million dollars/year more just because they knew that their customers are family patriotic people.
Social proof can be as simple as having lots of testimonials on your website. You can’t have too many testimonials – the ideal number is “infinite!”
Female fish wants a male to be the brightest colors, but if they’re the same color, they go with the one that every other fish chooses, they don’t even make their own judgment!
We listen to the advice of other people – have 10,000 of them if you can. And don’t forget the associations – images of good feelings, celebrities along with social proof.
If you only use celebrities people might think it only works on them, and they can never be them. Blend in your marketing that your product doesn’t just work on Brad Pitt, but also on everyday ordinary people.

Simple, Pain Avoiding Psychological Denial

The story is that a mother who lost her son in a war whenever someone asked her where he is would for 20 years say that he’ll be back soon – she was in denial.
Remember to build a Pareto efficiency (win-win, be ethical.)
A lot of businesses are built on Pareto inefficiencies, they are not ethical – their clients are people who are in denial.
If you say people will lose 200 pounds in a month, some will say “well, maybe I will,” the same thing happens with people who believe that they will be millionaires with no skills or experience in a week when they buy something, they are in denial with common sense.
McDonald’s uses this unethically, people think they can get something that’s healthy, fast and so cheap at the same time, and in their commercials. They find people attractive, athletic and make commercials with them, they don’t show people who actually eat there.
Don’t be so foolish to think that Lebron James actually eats at McDonald’s. Nobody can stay healthy eating there, and the chances of someone being a professional athlete with that diet is flat zero!
Use this one lightly to stay ethical!

Excessive Self-Regard Tendency

70% of drivers think they are above average.
That is also a problem with dating sites – guys that are not good looking and would never talk to beautiful women, think they are much better there and are sending 20 messages to those women.
Use it lightly, say “you’re amazing, and with me, you will bring out the best qualities that you have” Everybody wants to tell a story about how amazing they are.
A very powerful way of making people like you is appealing to their pride/ego. Don’t over-do it, but people have excessive self-regard and easily fall for this tendency. They want to believe that they are above average and truly great. If you appeal to that, they will buy.

Overoptimism Tendency

Companies take advantage of people’s optimism- more than half of Americans are overweight, so they sell them a pill to lose 100 pounds in 30 days and have a lot of testimonials.
It’s OK to use it, but be careful – ethics will fly out the door when you do it too much.

Deprival Super-reaction Tendency

“Going once, going twice, going three times” are magical words for humans. You can use this a lot.
Life is not a game of chess, it’s actually a timed chess game – there’s nothing wrong with pushing at people the fact that life is short, giving bonuses on the checkout page, and every 30 seconds you remove a bonus. If you know you have the best product at the right price use this – people will not procrastinate this way, they know they need to buy now. Up the urgency in a massive way!
TV Commercials are using it all the time – “if you buy this today, you will get…” Limited Time Offers!
Appeal to people’s sense of procrastination – “if you don’t do it now, you’ll never do it. What’s the upside of buying it tomorrow? You will spend money on things you won’t even need until then.”
Look at your landing pages – if there is no urgency, you are losing a lot of money!
A good athlete reacts from muscle memory, these cognitive biases have to be instinctual like that. Sports and Martial Arts are about instinctual movements, there is no time to look at your notes or a book in between these movements.
“You get wealthy by selling one core thing over and over with diminishing costs and without the erosion of profit margins.”
As a dentist, there are no decreasing costs, you have to be there, that’s why they’re not making millions. Their time is limited and their appointments will always take the same amount of time.
Some people use these biases accidentally, but we want to remove the luck factor, do it on purpose.
$10 today is better than $12 next year, get people to buy now, give them a reason.
Continuously look at your websites and make sure that you are giving people a reason to buy today instead of letting them think about it and then letting them buy tomorrow. Use urgency at all times.

Contrast Misreaction Tendency

An average person spends $33,000 of debt on a car. That person probably planned to spend $25,000.
The reason why a car salesman always wins when you buy a car is because he is practicing every day, and you are doing it just once every 5-10 years – “You’re already spending 25,000, that’s only $300/month, why don’t just have this upgraded stereo, it’s only 30 more/month?” He used contrast because he didn’t tell the price of the upgrade – that’s a trick, it’s just $30/month, people don’t think it’s overpriced.
One time Bill Gates and Warren Buffett were in Buffet’s old car and they ran out of gas, so instead of calling a service, they saved money by walking with a gas can on the highway – two richest men in the world.
Warren Buffett bought a car over the phone, and he bought a used one that had some damage for half of the price – even he didn’t buy it in person to not get scammed and pay too much.
When clients come to see your offer, you want to contrast huge things with small costs (price minimization.)
$1/day sounds better than $30/month if you sell weight loss product find a true statistic about how much they will lose because they’ll get sick over the next 10 years+ be unhappy, not spend time with family+ people who are 50 pounds overweight struggle with relationships, so $500 is nothing!
Focus on the things that you have better than the competition – if you’re selling sports cars sell on speed (do you want to have this horrible family car that goes 60 miles/hour?)
But if I would sell Toyota I would be all about stereotypes of arrogant guys that have sports cars, and destroying the environment and then show them a nice family guy with his family owning a Prius and the world around them is green.
Have a checklist – which of these tendencies am I good at and which am I ignoring?

Stress Influence Tendency

Timeshare – they give you a free trip to Disney World, using Kantian Fairness (cognitive biases cause stress, and when people are stressed out they just do something – they buy something.
Sales people want to stress customers out as much as possible, so they can sell them a lot of things!
When car salesmen say “I have to talk to my manager” they go somewhere and get a drink while they make you wait for 30 minutes so you’re stressed out and when they come back and you ask them for a better deal they’ll that they need to talk to their manager again, and you don’t want to wait for another 30 minutes, so you just take the deal.
The way to create some stress is to pace the pain (hitting on the pain point.)
“Let me tell you a story about somebody who didn’t take my advice, I told her she must lose weight, but she didn’t… she lost her husband, couldn’t sleep, then fell asleep and hit a tree…”
Paint the picture, it’s good as long as you’re moving them towards something that’s good for them and use ethics.

Availability Misweighting Tendency

This one is critical!
You can have the best product in the world, but if it’s not available and simple to buy, they won’t buy.
99% of people log to their dating site because of the e-mail they got that someone sent them a message, they work more and more hours, they are stressed out and are too lazy to even type “dating services” in Google. They just sign up for what’s near them, because it’s available and easy.
Amazon has it so simple, there is so much empty space so you can see what you need to see.
Avoid having websites that show 50 different things, so people don’t know what to even focus on.
“The bouncer of your brain” – your brain has “a bouncer”- even though your brain only weighs 1%, it uses 25% of the energy, even if you don’t move at all, it needs sugar, calories… and instincts are made in a way where you don’t use so much energy. Instincts don’t use a lot of glucose.
Even if it’s not that hard, your brain still says it will use too much glucose and it doesn’t want to make it happen. If it’s too hard to read, strange font… people don’t know what you’re talking about, a confuse mind doesn’t buy.
It has to be very simple to understand and to buy.
When you are introducing yourself, use simple words and explain what you do in one sentence or most of the people won’t even bother understanding you – it’s too complicated.
“4-hour work week” is a good idea for marketing, very simple to understand.
Ask your grandmother – if she doesn’t understand it, change your website, brochure and your pitch!

Use it or lose it Tendency

If I don’t use it over and over I will forget it, I have to listen to things again and again – your mind is like an addict, it gets full and continually throws things out. Continuously have important things in front of you, to make sure you have them on your mind and improve them, or they will slowly be forgotten.

Twaddle Tendency

It’s OK to have long marketing (we like to twaddle), people like content, people watch stupid and long TV Shows, it’s just about people talking without any value whatsoever and a lot of us are still hooked on these things.
Meeting the Kardashians has a lot of content, it’s entertainment, even if it’s incredibly stupid.
If you don’t like to write, then record more content, people want to get to know you. If you want to record a 5-minute video, record a 20-minute video, if you are thinking about recording either a 20-minute video or an hour long video, record an hour long video.
Longer content almost always beats shorter content (it will make you more money) – long videos, long e-mails…

Reason Respecting Tendency

We often think that people won’t buy our products – another person has a better one, it’s too expensive… Robert Cialdini – Influence (book.)
When a person cuts the line and didn’t say anything, 9/10 get angry, when a person just said that they’re in a hurry (bad reason) fewer people would get angry.
Give them a reason why you should buy, even saying that “if you buy from this guy you’ll get cheaper donuts, but I’m awesome and you should buy from me will make everything a lot better.” That’s a terrible reason and it would still work better than if you wouldn’t say anything!
A human brain is not good at this, people don’t use logic a lot, tell them what you’re not good at, say you don’t have this and that, but you made a product which is amazing.
Explain ahead why they should buy from you and why they shouldn’t buy from a competitor, it removes uncertainty. People will buy from you if you give them a reason!
It doesn’t even have to be a good reason – it will still work.
“This Prius is not faster than a Ferrari, it’s a lot slower, but it’s better for the environment, you’ll not get as much parking tickets, you won’t have to stop every 10 miles for gas, it’s a lot cheaper…that’s why you should buy my Prius.”
As you get better at this you will create the Lollapalooza effect.
Pick at least 5 of them to implement them in your marketing campaign even if you’re just trying out products.

How To Read A Financial Report

Whatever you are trying to learn, learn it from the best. If you want to learn how to play basketball, you should watch Michael Jordan and Kobe Bryant first. You can still learn from your local basketball coach, but make sure you devote a significant amount of time learning from the best.
Most people try to start from the bottom and move up to the top which is not logical, you should begin learning from the top people in that industry and just stay there.
Once your gut feeling gets more accurate because of your knowledge and experiences you can pay more attention to it, but for now, you should be using logic more because there is a good chance that your gut feeling is not accurate.
Most people simply fail because their level of knowledge is NOT wide enough – on the other hand, the reason why Warren Buffett and Bill Gates would succeed on a project right now is because their level of knowledge is high AND wide – they probably have deep knowledge when it comes to marketing, financial reports, raising capital, branding, experimentation mentality, building a product… These people probably have 30 different areas of expertise. You can pretty much predict what will happen if they get a new project on their plate. These people will bring all that experience and knowledge that they gathered to that new project and succeed.
There is always a margin of failure, anyone can fail even if they have a large area of expertise, but the risk and the likelihood of that happening is a lot different.
One of the base skills that we are adding to our collection today is financial reporting. Think of it as being a military general in a war that constantly has someone that is telling him the statistic of the battlefield. Without that reporting, you will encounter something called The Fog of War.
War is the realm of uncertainty; three-quarters of the factors on which action in war is based are wrapped in a fog of greater or lesser uncertainty. A sensitive and discriminating judgment is called for; a skilled intelligence to scent out the truth.
— Carl von Clausewitz

It’s very easy to get caught into the day to day activities and forget about the big picture. In order to avoid the fog of war, we are going to use financial reporting.
The Areas To Monitor As An Entrepreneur (leader in the business)
1. Income Statement
2. Balance Sheet (you could have a negative cash flow and income statement, but still be improving your financial situation – buying a house and fixing it which would show negative income statement and statement of cash flow, but you could discover oil under that house which would mean that your financial situation has improved dramatically.) In that scenario you would technically be rich according to the papers, but you would have to sell that property to really be rich. A lot of very smart people mostly focus on their balance sheet.
3. Statement of Cash flow (more important than Income Statement because it shows what you actually received, while income statement might also show what you haven’t received yet.)
You may want to read the first page of the financial report – it tends to have a summary. You get general understanding about what you are dealing with. After it you will often find a letter from the company’s chairman.
You will typically find Net Income Attributable, Return On Average Assets (Warren Buffett pays close attention to this one), Diluted Earnings per Common Share (it doesn’t mean that they payout at that price), and Dividends Declared per Common Share (what they actually out – the difference is what they invest in growing the company.)
A lot of entrepreneurs pay themselves out too much, while well-run companies don’t pay themselves all the profit that they have made in order to grow in the long-term. A good rule is to only pay yourself 10%.
In Annual Reports, you may also find Return On Average Common Equity, Dividend Payout Ratio, Net Interest Margin, Average Assets.
The main takeaway from these numbers would be the percentage of how much they are paying out to themselves and the owners. That is a good reminder to yourself – how much are you paying yourself and how much are you investing for the future?
Remind yourself of what the definition of insanity is – it’s expecting a different result while doing the same things over and over again. You need a change in your routine – there is no change without changing your routine.
Also, remember that envy is the worst of all 10 commandments – it’s the only one that you don’t enjoy while you are doing it. Change your mental routine without being envious at other people for thinking they have it better than you. This will take a certain amount of humility in action.

MBA in a box

The problem with the lack of image for small entrepreneurs is their inability to reach huge masses. The goal is not to be very strong in all eight. At best you will be strong in 3, moderate in 3, and leave the other 2.
A lot of amateur entrepreneurs (not to put anybody down) focus too much on the name of the company, and the logo. These things don’t matter! You can have the worst name and still make hundreds of billions of dollars. If you go to Warren Buffett’s Berkshire Hathaway website, you will see it’s one of the simplest websites, it has absolutely no design.
Do NOT major in minors, and minor in majors! Spend time on the 90% which is THE WHO. These amateurs do it in reverse – they spend a lot of time designing the logo and thinking about all the possible names, and then skip through the part where they were supposed to REALLY THINK THROUGH about who their customers will be, who will be excited about their product. For every hour you spend on your logo, name, and similar non-important parts of the business, spend 100 hours on things like figuring out who your potential customers are.
If you don’t have any customers yet, you don’t even need the logo and similar things. Who is going to see it – you and your friends?
You need pricing power to stay in business – without pricing power, your company can collapse at any time. Just word of mouth is NOT enough to keep you on top, if you don’t have the correct marketing and branding that will keep you profitable, other companies will come and put you and your business into a bad place using better marketing. Just having a strong brand name without having DIFFERENTIATION (8 categories above) will NOT be enough.
You can’t just win with quality alone. McDonald’s and Coca-Cola are trustworthy even though their product might be the worst thing that you can legally eat and drink, but they are convenient, their distribution is the best, and they are EVERYWHERE, you can get their products on every corner or every city on Earth!
The profit is the engine that keeps the business going, and the companies on top get most of that profit, which means that if you let a couple of your competitor’s market better than you, you will soon be #2 and then #5 and soon the profits will disappear.
Once you know your primary differentiation (1-3 categories) think through who is interested in what you are offering. Break down what age they are, gender (men like more technology, women like relationships – it’s oversimplification, but quite accurate.)
If in any business that you are in you are able to control 20% of the market, you will be incredibly wealthy! Even if 80% of people hate what you are doing, but 20% love it, and you are able to control that 20 % of people, that is fantastic! McDonald’s has 10% market share in the food business, and it is worth billions of dollars.
“We all want to appeal to everybody, but when we try to appeal to everybody, we appeal to nobody.”
This applies to all areas of life – even dating advertisements are promising you that any girl will fall in love with you. You don’t want every girl to fall in love with you, you think you want it now, but if that would really happen it would be a huge mess. You just want the ones you want to like you. That’s it. The same principle applies in business.
Who matters more than how. The average marketer would say – “Let’s stop advertising on TV, and advertise in the newspapers from now on, an exceptional marketer would rather focus on WHO his customers are instead of how he is going to advertise to them.
Lululemon only targeted specific people, they know who they should target, there are SO MANY PEOPLE IN THE WORLD that you can pick a very specific niche and still make millions of dollars easily, even if you would pick single moms between 40 and 45 and sell them a product that makes them lose weight. There are millions of people in the world that match that description, even if it doesn’t seem like it.
Don’t be the sucker in the room! 99% of entrepreneurs believe in everything that they read from a website that is telling them how to be successful. A lot of those people who are really making millions od dollars every single month are taking advantage of the fact that “their competition” which are those entrepreneurs are CONSTANTLY FOCUSING ON THE WRONG THINGS. If that person would post that red logos convert better than blue logos by 17%, 90% of those entrepreneurs would believe that and start building their red logos, which is INSANE! Don’t be like that, now you know that you MUST STOP MAJORING IN MINORS and focus on WHO you are selling to, then on WHAT you are selling rather than spending time figuring out the name of your business and HOW you are going to market.
Just by being able to differentiate yourself from other companies in the same industry in any of those 8 categories will have a much greater impact than everything else put together!
WHO is where 90% of your results will come from, WHO will talk about my product and make it viral?
There are three basic ways to market when you focus on HOW (only 1%.)
Iconography (website, packaging)
“A strong brand will always carry a lot of weight. You have to nourish the brand, protect the brand, keep it safe. The great brands will always do well.” – Warren Buffett
Take two of the strong points (out of eight) and magnify them, cement them to that custom audience (WHO.)
Hotel Tonight which gets you hotel rooms knows exactly who their target audience is – their WHO are the people who are coming to a city tonight and don’t have a room – the last minute travelers.
Magnify the strong points to “the whales.” To the people who will buy your product hundreds of times, the people who are the equivalent of huge gamblers of Las Vegas that come there countless times.
The concept of branding is valuable to intrapreneurs as well. Only 20% of world’s population will ever be entrepreneurs, most likely even less than that. As an Intrapreneur inside a startup company or a big corporation you also need to brand yourself. You don’t want to appeal to everyone inside that company, but you want to APPEAL TO THE DECISION MAKERS of that company. That’s how you get a raise and better connections.
What is the #1 thing that you need to do differently based on what you read about on my notes and in the book MBA in a Box?
If you will be working on getting testimonials from existing clients that loved your product, make sure those testimonials appeal your target audience. If you are teaching people how to save money, make sure those testimonials are from people who saved a specific amount of money and are not ready to tell the world about how you helped them do that.
Use DIRECT WORDS that TRIGGER YOUR AUDIENCE – the words that I would use if I wanted to coach very obese people how to lose weight VS. if I wanted to coach decent looking people how to become a professional body builder would be COMPLETELY DIFFERENT! Remember, if you want to appeal to everybody, you will end up appealing to nobody.
Logically think through about the business that you are in – people don’t care about your plumbing business’ logo, if you are a plumber (or something similar – home services), you should be focusing your TARGET WORDS on availability, confidence that you can tackle any project, and speed so people can get you quickly when they have a problem.
Perhaps you could determine who your customers are through this process:
1. Determine WHERE they live – is your market inside US, inside Italy, it could be international market (depends on what you are offering, a plumber can’t work in Italy and US at the same time, while E-commerce business can.)
2. Determine whether your market is more MASCULINE OR FEMININE (this might be better than determining gender because some men are more feminine and aren’t interested in tools, big trucks, and sports, while some more masculine women are.)
3. Income level – are you appealing to people who are looking for cheap products and services, or to people who have a lot of money and just want the best?
4. Life cycle – are they still in school, are they single, did they just get a mortgage, did they already get married, do they have grandkids?
5. Education – are they very sophisticated? What’s their average IQ? Did they go to college? If they are not that smart you shouldn’t use BIG WORDS that will confuse them, make it simple, and use images.
6. Technologically savvy – even if you define people by how old they are, that still might not be enough. There are 40-year old’s who have their own credit cards, the newest iPad, a great computer that they know how to use… Then you have 40 year olds that barely have an old phone, and don’t really know how to use an iPad.
By now you can see where this is going, get down to specifics to determine how to appeal to them.
Determine the customers that actually want you back – if you want a particular type of customer they might not want you back, so you have to look at it from both angles.
Once you start targeting that small audience you will be surprised how fast people pick up on something and become familiar with it.
When you come to a decision for the name of your company/business, you may want to pick something that either reminds you or your customers why they are there.
Miramax pictures got the name from the names of the parents of the founder – Miriam and Max. That name has a little story behind why he picked that name, consider doing something similar (a story, a reminder…)
When you are building a website and selling a product, pay close attention to the process of buying. Most websites make it VERY HARD to figure out how to buy something in the first place. Even the people that were going to buy that product might give up trying to figure out how to get it. Make that process as simple as possible – think about companies like Amazon or eBay to get an idea. Also test everything on a mobile phone, more than 50% of people now search through a mobile device rather than a computer.
Here is an advice for people who want to sell door to door.
If you are the owner of that company you should train your sales staff for a minimum of 30 days on how to sell door to door. If there is any possibility of warming up the people that you are trying to target – DO IT! That might be as simple as handing out flyers 1-2 days before trying to sell anything, just go door to door and tell people who you are, give them a flyer and maybe a candy for them or their children, it won’t cost a lot and it will be a big difference between doing that or just coming to someone and selling them something right away.
As you get a little more advanced you should consider creating the Lollapalooza effect – using multiple cognitive biases. If you are selling military equipment the authority bias will work, if you are selling women jewelry social proof will work (they listen to what others have to say.)
A good way to go broke is to try to convince the market. If your market is mainly masculine and you say “I will convince feminine to join in” you should know that it’s hard to “change people.” You can do it if you have some level of business experience, but know when to just change your market.
The principle of who, what, and how also applies when you want to raise money and get investors. How and what doesn’t matter as much as WHO you can get in front of you – Silicon Valley entrepreneurs, retired doctors, or your family…
When it comes to your social skills and status there are two very important rules to follow
1. Never be intimidated by anyone. We all pass through life with the same speed. Everyone will get old, ugly, and eventually dead, even Bill Gates, Brad Pitt, and Megan Fox. We are all the same.
2. Don’t be too cocky – give people the respect that they deserve.
Don’t get into either one of those extremes. You can’t have status without expertise, everyone will respect you if you are an interesting and knowledgeable individual.
WHO also applies to dating – the most important part is WHO you marry, not WHERE you marry them, and HOW you get married (big or a small wedding will not predict your relationship.) Hang out with people that you actually like, find them.
Don’t be afraid that someone will steal your idea, the only way that can happen is if they beat you at marketing. If you are able to be better in marketing yourself and your brand, other people can’t effectively copy you, you already covered most of that market and became an authority in it.
The simplest way to double your memory and memorize more information is to teach it to somebody. You can also use your phone to record yourself for 60 seconds explaining what you have learned about the book or the notes you have read.
Stay away from businesses that are easy to do and where you can just start right away – they don’t last, they are easy to duplicate and everyone will join in. For businesses that take a lot of initial effort, people will let you have them. They will say it’s too hard to start and go do something that is easier while letting you make millions of dollars without that competition.
Most people create a little box of their tiny imagination and they live in it. You limit yourself by living in that box. They constantly assume things that aren’t true at all.
Whatever you do – NEVER WHINE TO YOURSELF OR TO OTHER PEOPLE. Do NOT whine if you have to wait, always have a book with you on your phone so that no time goes to waste. You can always be doing something, even if you are stuck in traffic or if there is a line at the doctor. There is always room for productive things.
If you are spending two hours per day in traffic, you can be learning two hours per day your second or maybe third language and become more interesting that way. Think about it – how many people do you know that are learning two hours per day on something important? I bet you know more people that waste two or even 5 hours every day watching TV and spending time with someone who has no potential.
People who make big things happen are the ones who don’t wait for other people or whine about every little thing that happens to them. If you have a problem with that read here about learned helplessness and optimism. If you are one of those people, you became like that because you were spoon fed knowledge – you learned it in school.
You will never learn all of this in school, if you are from the US you are going to pay a lot of money to learn from someone who has never seen a million dollars in their life. How could they possibly help you make it?
What are you going to do in the next 24 hours with this new information? Pick one action step and do it.


Do a simple experiment. Start reading a newspaper every day. An even better experiment would be reading multiple newspapers every day. Here are some suggestions:
• Financial Times (it will give you a non-US opinion which is ALWAYS good)
• USA Today (it might not be the greatest newspaper, but a lot of people are reading it which might be useful because there is a good chance that are clients are reading it.) Be on the same page, have the same perspective.
• The Wall Street Journal
• New York Times
• A local paper – depending on your location.
• An International paper – perhaps an Indian one to get even more perspective on what is happening. Remember that almost half of the world’s population lives in Asian, so reading an Asian newspaper is very important.
Warren Buffett is reading newspapers for more than 6 hours per day. It doesn’t get any more advanced than this. Don’t always get other people’s interpretation of the news. It’s better to hear the news directly from the newspapers, otherwise, the stories get interpreted through somebody else’s mind and get distorted.
There are two advantages to reading newspapers and books
1. You learn
2. Your house transforms into a huge library that gets people’s attention and gets them talking. It is also intimidating and demands respect.
Anytime something doesn’t look exciting you should get excited, because normal people will skip it. It’s probably something that is actually important, not something that is distracting you with big pictures and irrelevant news from something that is important. Find what nobody is doing and do that. If everyone is trading stocks, buying real-estate or creating apps, the competition is already huge. It’s hard to compete with that many people. Luckily there are always opportunities that people miss because they think they are not that exciting.

Tim Grover – Relentless

You can use Social Profiles to immerse yourself in different areas – following successful, healthy people.
Oprah never imagined herself making more than $4,000/month, that’s what she perceived to be true, not she earns around $100,000 per hour.
Are you relentless?
Michael Jordan doesn’t give testimonials, however, he made one for Tim and his book, the same thing applies for Kobe Briant, who was also coached by Tim Grover.
Feedback Analysis – Tim knows that his programs work based on the results that he’s getting.
Closer/Cleaner – which one of those are you?
The opposite of Feedback Analysis is being Stubborn with no reason. Sometimes even Michael Jordan was stubborn, but he was right at those times!
Cleaners show up every day and hit their goals consistently. If your income is going down and you are doing the same things as you did before, you are stubborn and have to change!
Free Cash Flow is your Bank Account Balance (what’s the difference between what it was a month ago?) When it comes to the language of money, you have to be precise, know your numbers in detail!
Net Worth, on the other hand, is what you would have if you sold your house, cars and everything that is worth anything and put all your money in one place – what’s that number?
If you react out of fear, you will make a mistake – for example, if you see your net worth getting smaller and smaller. Fear is a good tool to have if you harness it.
Michael Jordan was cool as ice when he was shooting in front of tens of thousands of people and he analyzed his opponent constantly.
Measuring your waist is the best measurement of your health.
Tim talks a lot about harnessing your dark side and your fears – Cleaners Own It!
Rockenfeller had around $600 Billion Dollars if we calculate the value.
In any recession you can make a lot of money – if you buy a home for $400,000 and then as the recession comes it’s only worth $300,000 – sell it and buy a $200,000 home, because when the recession passes, it will be worth a lot more, and you will actually make money!
As the value drops, you have to buy more and more inventory – preferably real-estate should get so cheap that the houses would be just GIVEN AWAY.
In a situation where all the people that bought a house for $600,000 would commit suicide, because it’s now only worth $1 (exaggeration), Cleaners (which hopefully you are as well) will buy all the houses that they can because they are CLEARLY WORTH IT!
Eventually, all markets will reach the market equilibrium – the spot between what people are willing to sell for and others are willing to buy.
“A fool and his money are soon parted.” – when others are freaking out, stay calm and collected.
Ask yourself – how do you typically react to bad news? There will always be an upcoming crash – every 5-10 years.
That’s when Rockefellers become who they are – the crashes happen to the masses, but there’s a lot of money to be made at those times.
If you religiously read newspapers, you will be stupid! Read books instead. People who make the news don’t know anything, that’s why they have the job that they have – all they know is how to talk in front of the camera or write an article, if they would actually understand the situation, they would do something about it!
Media will sell you fear – the only reason why you should buy a newspaper is if you want to make money on the people that trust the media. The worst thing you can do is take financial advice from news reporters, if they knew what they were talking about, they would be millionaires, rather than writing articles to get a low salary telling people what’s happening.
Always be careful about listening to people who are trying to sell you something – brokers, salespeople, the media… instead, you should listen to someone who is truly wealthy and doesn’t want to sell you anything.
People who have been through difficult recessions are typically the best – it’s like being on a cleansing diet, it will help you save and spend on only what you need, it will make you smarter and better!
A lot of people are afraid of crashes, you should be looking forward to them.
When the stock market crashes, people are cashing out and looking for ideas to invest – that’s when entrepreneurs get funding.
What you should be really afraid of is living a crappy life – rate yourself from 1-10 on your current levels of health, wealth, love, and happiness.
You should have at least 8, but get to 10!
Another fear you should have is that smart people would think you are dumb.
Spend time learning math – ratios, percentages and averages (the language of money.)
As long as you are successful you will be lonely to a certain extent – a lot of people will not understand you, so you will need to find people that actually do.
“The limits of your vision, limit your world.” – if mistakes are acceptable to you and that’s your standard, you will most likely make them!
Pick a sport and watch it a few times a month – don’t follow all of them, because there’s not enough time that you should just watch other people perform. Watching a sport will make you think about how hard elite athletes work and hopefully motivate you to work harder, just like the book Relentless should.
23andme.com – find out about your ancestry.
Most people fear about the wrong things, but not fearing anything isn’t good as well. Usually, the things that you fear don’t matter, and the things that you don’t fear actually matter a lot.
Just like people fear about what they read in the newspapers, but don’t fear about having a bad, low-quality life.
Be afraid of missing out on amazing people not becoming your friends! A good strategy to keep these people around you is to read more – have a few quotes from the book Relentless and show them how interesting you are!
The second you start talking about books, even the smartest people will think you are interesting.
There is memory happiness and momentary happiness – you should fear not having any memory happiness, which probably means that you haven’t done anything hard yet and haven’t had the chance to persevere through the difficult times (rich spoiled kids.)
70% of Billionaires started as Intrapreneurs.
Status is the most important social skill. Improve your personal qualities to raise your status!
The kind of women that you want will be impressed by high-quality life – status, reading books… RAISE YOUR STANDARDS AND BEHAVIOR!
Instead of trying to trick people and artificially trying to demonstrate “your status” just change who you are and truly become a higher status individual.
Dr. David Buss – if you only have one textbook, have his textbook, he is the master when it comes to teaching and explaining status.
Status is perceived value – get it by improving your health, wealth, love, and happiness.
Do Hexaco and Mayer’s Briggs tests.
The best way to improve your memory and retain more information about what you learn is to record a 60-second video with your phone after you are done reading.
When you start out, most of your money should go into your brain – then become an Intrapreneur and save money, get more status…
There are trillions of dollars right now that you can get access to by raising your status and are owned by private institutions. The reason why most people can’t get it is because they have no status.
Warren Buffett reads 5 newspapers a day, but not like others do – you cannot psyche him out (hype mentality), when people are afraid, he will buy a lot of companies.
The main thing he reads is financial reports.
It’s not a good idea to be precise with a particular book, instead, buy them all and read them quickly, instead of learning from a single book on how to do taxes, buy 20 books on that subject.
Dan Miller – Psychological Influence (great book for Persuasion.)
Getting More
Be very careful with sacrificing health – it takes a lot of time to get back, your productivity will suffer as well.
Sacrifice Social Life rather than Health. If you don’t hang out with friends for two months, your best friends won’t just leave you like that.
For health, just don’t eat processed food – that’s good enough! Add a lot of vegetables with that and you will be great!
Will Smith said that you only need to do two things to be a badass – “run and read.”
If you run you will learn that you have to keep going even when your body is telling you to stop and read because there were a lot of smart people before you that have a lot of smart things to teach you.
Walk for 15 minutes after you eat and your blood sugar will drop twice as fast. Also, everyone should have a garden.

Smart Pricing (book) to learn about pricing.
Doctors would now like to eliminate the saying “an apple a day keeps the doctor away” because apples now have so much sugar that your teeth will slowly decay.
It’s very hard to use willpower – the best way to stop procrastination is to get in a group of people that are not procrastinating.
Your brain needs sugar – you can’t go on a zero sugar diet forever, but Tim Grover is talking about eliminating refined sugar.
What do you think is preventing you from being a cleaner? (being insanely focused)
To test your focus, start reading a book for just 15 minutes without getting distracted.
From 1-10 what’s your Focus Level? 10 is being able to stay focused for 3 hours without a problem.
If you are an 8, you can read sitting down for one hour completely undistracted. Then Explain why you picked that number.
Be careful about picking a high number if it’s not true – the biggest problem is being overly optimistic.
The Gym test – from 1-10 how focused can you be? A 10 can stick to a plan without problems for a year while a 1 just goes to the gym one time and then forgets about it.
People are always too slow with new things – learn how to use Periscope NOW (watch successful people live.)
Seek for people who are 10’s – Bill Gates locked himself in the room and worked for 10 years without taking a day off! The result is being 16 times the richest man in the world.
If you are looking for a perfect mentor stop right now! Tim trained over 300 professionals and every one of them had a dark side.
If you are an 8, 9 or a 10 your income will go up, otherwise, you are delusional.
If you are a 10 in the gym, you should have 8% body fat, Michael Jordan had 4% body fat.
Biceps are a muscle that looks good, but it’s not that useful – people with big forearms will be good fighters or people who worked on a farm.
You don’t want to mess with people with big backs, low center of gravity, big forearms and destroyed ears and noses.
Big people are usually good boxers, but if you see a small guy with a low center of gravity he will break your neck.
Learn from everyone that you meet – don’t look for saints, there are people with a dark side that have a lot of lessons for you to learn.
You can’t optimize all 4 pillars at the same time – even Elon Musk is primarily focused on Space X.
It’s advised to handle your happiness last because it’s hard to do, but also connected to other ones. The social part requires you to have status, which you have to earn first. As your status increases, you will naturally attract people business partners and potential mates.
You can’t start with health – the #1 problem is inflammation which is caused by stress, but usually, stress comes from not having financial stability.
Don’t sacrifice your health, but focus on your wealth first to avoid all the stress as fast as possible.
It’s also harder to get wealth, so it will take you more energy to get it.
It’s not just about working harder, because coal miners work harder than restaurant owners, and get less in return.
70% of people’s body pains are caused by their weight.
The best thing you can do is Immersion – imagine that Warren Buffett, Bill Gates or Elon Musk would invite you to work with them and teach you everything.
If you go to Silicon Valley, you will get programs that will quickly teach you a lot of things – there are usually 10,000 applications, but they will only take 10 people – there are better odds for you to get into Harvard.
But if you do make, you have to be completely immersed and spend as much time with these successful people as you possibly can!
Do exactly that – imagine you are one of these candidates and spend all of your time learning as much as you can.

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